Aptus Health
Aptus Health's Overview
Aptus Health, prior to its acquisition by WebMD in September 2019, was a global digital health engagement company. It specialized in providing life science companies, healthcare professionals (HCPs), and consumers with innovative, data-driven, and multichannel digital solutions. These solutions included the flagship platform Univadis, which offered medical news, education, and tools to millions of HCPs worldwide. Aptus Health focused on improving healthcare communication and outcomes by connecting its clients with their target audiences through compelling content and advanced analytics. Following the acquisition, Aptus Health's capabilities and services have been integrated into WebMD's offerings, now largely under the WebMD Ignite brand, which provides comprehensive marketing and engagement solutions for the healthcare industry.
Where is Aptus Health's Headquarters?
HQ Function
Served as the central hub for Aptus Health's global operations, strategy, product development, and corporate functions before its integration into WebMD.
Notable Features:
The Reading office was a modern facility designed to foster collaboration and innovation among its technology, content, and client-facing teams. Specific architectural details are not widely publicized.
Work Culture:
Aptus Health cultivated a work culture centered on leveraging data and technology to improve healthcare communications. It emphasized agility, cross-functional teamwork, and a commitment to serving life sciences clients and healthcare professionals.
HQ Significance:
The Reading headquarters was significant as the command center for Aptus Health's expansion of digital health solutions like Univadis and its multichannel engagement services, establishing its presence in the health-tech industry before its acquisition.
Values Reflected in HQ: The headquarters likely aimed to reflect Aptus Health's values of innovation, connectivity, data-driven decision-making, and a focus on improving health outcomes through digital engagement.
Location:
Prior to its acquisition by WebMD, Aptus Health had a significant global footprint, supporting life science companies and healthcare professionals across North America, Europe, Asia, and Latin America. Its functions included global and regional marketing solutions, medical information dissemination through platforms like Univadis, data analytics services, and tailored digital engagement programs. This global presence enabled Aptus Health to serve multinational pharmaceutical clients and reach millions of healthcare providers worldwide. These international capabilities are now part of WebMD's global operations.
Street Address:
55 Walkers Brook Drive
City:
Reading
State/Province:
MA
Country:
USA
Aptus Health's Global Presence
Paris, France
Address: Specific street address not widely publicized; located in the Paris metropolitan area. Operations now part of WebMD's international presence.
To expand Aptus Health's reach within the European life sciences sector, provide local support to multinational clients, and tailor digital engagement solutions to regional healthcare professional needs and regulatory environments prior to its acquisition.
London, United Kingdom
Address: Specific street address not widely publicized; located in the London metropolitan area. Operations now part of WebMD's international presence.
To strengthen Aptus Health’s market position in the UK, a key pharmaceutical market, and to manage client relationships and platform delivery across the UK and nearby European countries before being integrated into WebMD.
Montreal, QC, Canada
Address: Specific street address not widely publicized; located in the Montreal metropolitan area. Operations now part of WebMD's international presence.
To support Aptus Health's service delivery and client management within the Canadian market and contribute to its broader North American strategy prior to the WebMD acquisition.
Buying Intent Signals for Aptus Health
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Executive Team of Aptus Health
As of April 2025, Aptus Health' leadership includes:
Investors of Aptus Health
Aptus Health has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Aptus Health was acquired by WebMD in September 2019 and its operations were integrated. As such, Aptus Health does not operate as an independent entity with its own distinct executive team changes. Any leadership changes would occur within the broader WebMD/Internet Brands structure and would not be specific to 'Aptus Health' as a standalone company.
Departures
New Appointments:
Technology (Tech Stack) used by Aptus Health
Discover the tools Aptus Health uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Aptus Health Email Formats and Examples
Prior to its acquisition by WebMD, Aptus Health likely used common corporate email formats based on its domain aptushealth.com. As aptushealth.com now redirects to WebMD Ignite, emails sent to historical Aptus Health addresses are unlikely to be delivered or monitored. For current inquiries, it's best to contact WebMD or WebMD Ignite through their official channels.
[first].[last]@aptushealth.com or [finitial][last]@aptushealth.com
Format
jane.doe@aptushealth.com or jdoe@aptushealth.com
Example
5%
Success rate
News and media
PR Newswire • September 3, 2019
WebMD Acquires Aptus Health
WebMD Health Corp., an Internet Brands company, announced its acquisition of Aptus Health, a global digital health engagement company serving life science companies, healthcare professionals, and consumers. The acquisition aimed to expand WebMD's offerings for biopharmaceutical and medical device companies by integrating Aptus Health's engagement solutions and its Univadis platform....more
Business Wire • October 10, 2017
Aptus Health Expands Global Presence with Univadis 3.0, Reaching Over 4 Million Healthcare Professionals Worldwide
Aptus Health announced a significant milestone with its flagship HCP platform, Univadis, expanding its reach to over 4 million registered healthcare professionals in more than 90 countries and 17 languages. This highlighted Aptus Health's commitment to providing essential, localized medical information and tools to clinicians globally....more
FiercePharma • February 27, 2018
Aptus Health buys European health data analytics firm Cogenics
Aptus Health acquired Cogenics, a European healthcare data and analytics company. This acquisition was intended to enhance Aptus Health's data-driven marketing solutions for life science companies by integrating Cogenics' real-world data analytics capabilities, particularly in Europe....more
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