Apt2B is an online furniture retailer founded in 2010 by Alex Back and Mat Herman, headquartered in North Hollywood, California. The company aims to simplify the furniture shopping experience by offering a curated selection of stylish, affordable, and practical modern furniture and home decor. Apt2B emphasizes quality craftsmanship, extensive customization options (especially for their American-made upholstered items), and a customer-centric approach. They appeal to individuals and families looking to furnish their homes with contemporary pieces without breaking the bank and are known for their vibrant designs, hassle-free delivery, and a fun, approachable brand personality.
Serves as the central hub for Apt2B's core operations, including product design and curation, marketing strategy, e-commerce platform management, and customer service leadership.
While specific architectural details are not widely publicized, the facility is designed to support a modern e-commerce business, likely featuring collaborative workspaces and areas that reflect Apt2B's contemporary design aesthetic.
Apt2B cultivates a creative, energetic, and collaborative work environment. The culture is deeply rooted in customer satisfaction, innovation in online retail, and a shared passion for accessible modern design, reflecting their vibrant and customer-friendly brand.
The North Hollywood headquarters is pivotal as the operational and strategic core for Apt2B, enabling it to manage its online retail presence, develop its unique product lines, and engage with customers across the nation.
Apt2B's primary market focus is the United States, offering nationwide shipping for its extensive range of modern furniture and home decor. While its sales and manufacturing for custom upholstery are domestically centered (with many items made in Los Angeles), Apt2B sources various materials, components, and select non-upholstered products from a network of global suppliers. This allows them to offer a diverse, stylish, and competitively priced collection to their US customer base through their e-commerce platform.
7300 Fulton Ave
North Hollywood
CA
USA
Address: Specific street address not publicly disclosed; located in Downtown Los Angeles.
Functions as the main production center for Apt2B's signature American-made upholstered furniture, enabling direct quality control, customization capabilities, and supporting their brand promise of domestically crafted pieces.
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As of April 2025, Apt2B' leadership includes:
Apt2B has been backed by several prominent investors over the years, including:
As a brand operating under The Living Company, specific executive movements at Apt2B are not frequently publicized. No major new hires or exits at the Apt2B brand executive level have been publicly announced in the last 12 months. Key leadership, including the co-founders, remains in place.
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Apt2B's email format typically follows common corporate structures. Based on available data, the most prevalent pattern is using the employee's first name.
{first}@apt2b.com
Format
mat@apt2b.com
Example
85%
Success rate
HGTV.com • July 20, 2023
Apt2B launched its Vintage Revival collection, featuring furniture pieces with a lived-in, eclectic aesthetic designed to add character and comfort to modern homes. The collection emphasizes unique textiles, distressed finishes, and timeless silhouettes, catering to consumers seeking a curated, vintage-inspired style....more
Furniture Today • April 5, 2023
Apt2B unveiled new product introductions at High Point Market, highlighting its brand philosophy of 'obtainable aspiration.' The new pieces emphasized style, comfort, and customization, particularly in its U.S.-made upholstery, designed to appeal to consumers seeking quality design at accessible price points....more
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