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Apt2B's Overview

Total employees13
HeadquartersNorth Hollywood
Founded2010

Apt2B is an online furniture retailer founded in 2010 by Alex Back and Mat Herman, headquartered in North Hollywood, California. The company aims to simplify the furniture shopping experience by offering a curated selection of stylish, affordable, and practical modern furniture and home decor. Apt2B emphasizes quality craftsmanship, extensive customization options (especially for their American-made upholstered items), and a customer-centric approach. They appeal to individuals and families looking to furnish their homes with contemporary pieces without breaking the bank and are known for their vibrant designs, hassle-free delivery, and a fun, approachable brand personality.

Where is Apt2B's Headquarters?

HQ Function

Serves as the central hub for Apt2B's core operations, including product design and curation, marketing strategy, e-commerce platform management, and customer service leadership.

Notable Features:

While specific architectural details are not widely publicized, the facility is designed to support a modern e-commerce business, likely featuring collaborative workspaces and areas that reflect Apt2B's contemporary design aesthetic.

Work Culture:

Apt2B cultivates a creative, energetic, and collaborative work environment. The culture is deeply rooted in customer satisfaction, innovation in online retail, and a shared passion for accessible modern design, reflecting their vibrant and customer-friendly brand.

HQ Significance:

The North Hollywood headquarters is pivotal as the operational and strategic core for Apt2B, enabling it to manage its online retail presence, develop its unique product lines, and engage with customers across the nation.

Values Reflected in HQ: The headquarters likely embodies Apt2B's core values of modern style, practical affordability, operational efficiency, and a strong customer-first orientation, creating a functional and inspiring environment for its team.

Location:

Apt2B's primary market focus is the United States, offering nationwide shipping for its extensive range of modern furniture and home decor. While its sales and manufacturing for custom upholstery are domestically centered (with many items made in Los Angeles), Apt2B sources various materials, components, and select non-upholstered products from a network of global suppliers. This allows them to offer a diverse, stylish, and competitively priced collection to their US customer base through their e-commerce platform.

Street Address:

7300 Fulton Ave

City:

North Hollywood

State/Province:

CA

Country:

USA

Apt2B's Global Presence

Los Angeles, CA, USA

Address: Specific street address not publicly disclosed; located in Downtown Los Angeles.

Functions as the main production center for Apt2B's signature American-made upholstered furniture, enabling direct quality control, customization capabilities, and supporting their brand promise of domestically crafted pieces.

Buying Intent Signals for Apt2B

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apt2B

As of April 2025, Apt2B' leadership includes:

Mat Herman - Co-Founder & CEO
Alex Back - Co-Founder & President

Investors of Apt2B

Apt2B has been backed by several prominent investors over the years, including:

The Living Company (acquired Apt2B in 2018; formerly RDE, Inc., also known as Resident Home)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

As a brand operating under The Living Company, specific executive movements at Apt2B are not frequently publicized. No major new hires or exits at the Apt2B brand executive level have been publicly announced in the last 12 months. Key leadership, including the co-founders, remains in place.

Technology (Tech Stack) used by Apt2B

Discover the tools Apt2B uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apt2B Email Formats and Examples

Apt2B's email format typically follows common corporate structures. Based on available data, the most prevalent pattern is using the employee's first name.

{first}@apt2b.com

Format

mat@apt2b.com

Example

85%

Success rate

News and media

HGTV.comJuly 20, 2023

Apt2B's Newest Collection Is All About That Lived-In Look We Love

Apt2B launched its Vintage Revival collection, featuring furniture pieces with a lived-in, eclectic aesthetic designed to add character and comfort to modern homes. The collection emphasizes unique textiles, distressed finishes, and timeless silhouettes, catering to consumers seeking a curated, vintage-inspired style....more

Furniture TodayApril 5, 2023

Apt2B focuses on ‘obtainable aspiration’ with new introductions

Apt2B unveiled new product introductions at High Point Market, highlighting its brand philosophy of 'obtainable aspiration.' The new pieces emphasized style, comfort, and customization, particularly in its U.S.-made upholstery, designed to appeal to consumers seeking quality design at accessible price points....more

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