APSIS - an efficy product
APSIS - an efficy product's Overview
Apsis International, founded in 2001, rose to prominence as a leading Scandinavian provider of data-driven marketing automation, email marketing, and personalization tools, best known for its Apsis One platform. The company empowered businesses across various sectors to create sophisticated and personalized customer journeys. In June 2021, Apsis was acquired by Efficy, a major European CRM provider, to significantly bolster Efficy's marketing automation capabilities and expand its presence in Northern Europe. Apsis's technology and expertise are now key components of Efficy's comprehensive customer relationship management and marketing solutions.
Where is APSIS - an efficy product's Headquarters?
HQ Function
Historically, this was the nerve center for Apsis, housing executive leadership, product development, core marketing, sales operations, and global support. As an Efficy office, it now contributes to Efficy's broader CRM and marketing automation development and supports regional clients.
Notable Features:
Located in a modern business area of Malmö, the office was designed to facilitate a collaborative and innovative tech environment. Specific architectural highlights are not widely publicized, but it would feature contemporary office amenities.
Work Culture:
Apsis fostered a dynamic, agile, and customer-focused work culture, characteristic of Nordic tech companies, emphasizing teamwork and innovation. This culture is now blended with Efficy's international corporate environment.
HQ Significance:
The Malmö headquarters was pivotal to Apsis's development, growth, and establishment as a market leader in marketing technology in the Nordic region. It symbolized the company's innovation and commitment to its customers before becoming a strategic asset for Efficy.
Values Reflected in HQ: The headquarters likely reflected Apsis's core values of innovation, customer success, and collaborative teamwork through its layout and operational style. Post-acquisition, it integrates Efficy's corporate values while retaining its Nordic operational strengths.
Location:
Before its acquisition by Efficy, Apsis International had a strong foothold in the Nordic countries (Sweden, Norway, Denmark, Finland) and an expanding presence across Northern Europe. The company also operated an office in Hong Kong to cater to the APAC market. Apsis's platforms and services supported global marketing activities for its international clientele, featuring multi-language capabilities and data management compliant with international regulations like GDPR. Globally supported functions included sales, customer success, technical implementation, strategic advice, and platform support for its marketing automation solutions.
Street Address:
Stormgatan 11
City:
Malmö
State/Province:
Skåne County
Country:
Sweden
APSIS - an efficy product's Global Presence
Stockholm, Sweden
Address: Klarabergsviadukten 70, World Trade Center, Stockholm, Sweden (historical address)
To solidify Apsis's leading position in Sweden by providing localized sales, expert consultation, and customer support, catering directly to the needs of Swedish businesses.
Oslo, Norway
Address: Drammensveien 167, 0277 Oslo, Norway (historical address)
To drive Apsis's growth in the Norwegian market, offering tailored marketing technology solutions and local expertise to help Norwegian businesses enhance their digital customer engagement.
Copenhagen, Denmark
Address: Njalsgade 76, 2300 Copenhagen S, Denmark (historical address)
To expand and maintain Apsis's market share in Denmark, adapting its solutions to meet the specific digital marketing requirements and trends within the Danish business landscape.
Buying Intent Signals for APSIS - an efficy product
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Executive Team of APSIS - an efficy product
As of April 2025, APSIS - an efficy product' leadership includes:
Investors of APSIS - an efficy product
APSIS - an efficy product has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Apsis International was acquired by Efficy in June 2021 and is now fully integrated into the Efficy group. Consequently, there are no separate executive movements for 'Apsis International' as a standalone entity in the last 12 months. Any leadership changes related to former Apsis operations or products occur within the Efficy organizational structure.
Technology (Tech Stack) used by APSIS - an efficy product
Discover the tools APSIS - an efficy product uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
APSIS - an efficy product Email Formats and Examples
The most commonly observed email format for Apsis International employees, prior to its full integration with Efficy, was first_initial.last@apsis.com or first.last@apsis.com. Since the acquisition, employees primarily use Efficy corporate email addresses.
first.last@apsis.com
Format
john.doe@apsis.com
Example
90%
Success rate
News and media
efficy.com • June 15, 2021
Apsis International News: Efficy CRM acquires APSIS and strengthens its position as a major European CRM player
Efficy announced its acquisition of Apsis Group, a leader in email marketing and marketing automation solutions in the Nordics. This strategic acquisition significantly enhances Efficy's product offering and expands its market presence, particularly in Northern Europe....more
efficy.com • February 7, 2023
Apsis International Legacy: Efficy Sweden (Formerly Apsis) Recognized as DI Gasell Company for Rapid Growth in 2022
Efficy Sweden, incorporating the former Apsis operations, was named a 'Gasell' company by Dagens Industri, Sweden's leading financial newspaper. This award recognizes Sweden's fastest-growing and most profitable companies, highlighting the successful integration and continued impact of Apsis's technology and team within the Efficy group....more
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