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Apruve's Overview

Total employees3
HeadquartersMinneapolis
Founded2013

Apruve provides a B2B trade credit and accounts receivable automation platform designed to help enterprises streamline and manage their credit programs. Their solution digitizes the end-to-end credit lifecycle, from credit applications and underwriting to invoicing, collections, and financing. By doing so, Apruve aims to enable businesses to drive sales growth, minimize financial risk, reduce operational costs, and enhance the overall purchasing experience for their business customers globally.

Where is Apruve's Headquarters?

HQ Function

Serves as the primary operational and strategic hub for Apruve, overseeing product development, engineering, sales, marketing, and customer support for its fintech solutions.

Notable Features:

The listed address is a Private Mailbox (PMB), suggesting Apruve may operate with a flexible, remote-first, or hybrid model, utilizing Minneapolis as its corporate anchor rather than relying on a large, traditional office complex. Notable features pertain more to its strategic location within Minneapolis's tech ecosystem.

Work Culture:

Apruve likely fosters an innovative and agile work culture, emphasizing collaboration (potentially distributed), customer-centricity, and continuous improvement in the fintech space. Emphasis is likely placed on technological expertise and efficient B2B service delivery.

HQ Significance:

The Minneapolis headquarters grounds Apruve in a city with a strong talent pool in technology and finance, and a supportive business environment for SaaS and fintech companies. This location facilitates strategic partnerships and growth.

Values Reflected in HQ: The operational model suggested by its headquarters type likely reflects values such as efficiency, agility, modern work practices, and a focus on investing in technology and talent over extensive physical infrastructure.

Location:

Apruve supports global enterprises by offering its B2B trade credit and A/R automation platform to businesses operating internationally. Their platform is designed to handle cross-border B2B transactions, manage credit programs for a global customer base, and streamline accounts receivable processes regardless of geographic location. This includes functionalities for multi-currency considerations, risk management, and automation catering to international trade complexities, enabling clients to expand their B2B sales globally.

Street Address:

400 S 4th St, Suite 410 PMB 87127

City:

Minneapolis

State/Province:

MN

Country:

USA

Apruve's Global Presence

N/A - Primarily centralized operations with distributed team members

Address: Specific additional physical office locations are not publicly listed.

Global and regional client support is likely managed through its main operational hub and remote teams, rather than a network of distinct physical branch offices.

Buying Intent Signals for Apruve

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apruve

As of April 2025, Apruve' leadership includes:

Michael Noble - Founder & Chief Executive Officer
Brian G. Price - Chief Financial Officer
Bruce Knoch - Chief Revenue Officer

Investors of Apruve

Apruve has been backed by several prominent investors over the years, including:

TTV Capital
AllegisCyber Capital
Plug and Play Ventures
Montage Ventures
Cloud Cents

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, Apruve has focused on strengthening its executive leadership, particularly in revenue generation, to accelerate its growth in the B2B payments and credit automation market. Publicly available information does not indicate significant executive departures during this period.

New Appointments:

Bruce Knoch, Bruce Knoch was appointed as Apruve's new Chief Revenue Officer to drive market expansion and enhance sales operations.

Technology (Tech Stack) used by Apruve

Discover the tools Apruve uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apruve Email Formats and Examples

Apruve commonly utilizes the email format [first].[last]@apruve.com for its employees. This is a standard convention in many companies. While other formats might exist, this pattern is frequently observed and generally reliable.

[first].[last]@apruve.com

Format

michael.noble@apruve.com

Example

85%

Success rate

News and media

PR NewswireMarch 19, 2024

Apruve and PunchOut2Go Partner to Streamline B2B Procure-to-Pay Automation

Apruve announced a strategic partnership with PunchOut2Go. This collaboration aims to enable businesses to seamlessly integrate Apruve's B2B credit automation capabilities with various eProcurement platforms, thereby simplifying the procure-to-pay process for both buyers and suppliers....more

PR NewswireFebruary 21, 2024

Apruve Announces Partnership with GenAlpha Technologies to Offer Manufacturers Integrated B2B eCommerce and Credit Automation

Apruve has partnered with GenAlpha Technologies to deliver an integrated solution for manufacturers. This combines GenAlpha's B2B eCommerce platform with Apruve's specialized trade credit and accounts receivable automation services....more

Business WireOctober 24, 2023

Apruve Expands Credit Network, Partners With Equifax to Streamline B2B Credit Onboarding

Apruve announced an expansion of its credit network through a new partnership with Equifax. The collaboration is focused on leveraging Equifax's data and analytics to enhance and streamline the B2B credit onboarding process for businesses using Apruve....more

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