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Aprimo's Overview

Total employees309
HeadquartersChicago
Founded1998

Aprimo is a leading provider of marketing operations software, specializing in Digital Asset Management (DAM), Work Management, and Marketing Resource Management (MRM). Their platform empowers enterprise marketing teams to manage the entire content lifecycle, from creation and collaboration to distribution and performance analysis, helping them conquer content complexity and deliver exceptional brand experiences globally.

Where is Aprimo's Headquarters?

HQ Function

Serves as the central hub for global operations, including executive leadership, corporate strategy, product development, marketing, sales, and finance.

Notable Features:

Located in One Prudential Plaza, an iconic skyscraper offering modern amenities and panoramic city views, reflecting Aprimo's established presence.

Work Culture:

Fosters a collaborative, innovative, and customer-focused environment, typical of a dynamic SaaS company. Emphasis on agility and delivering value to enterprise clients.

HQ Significance:

The Chicago HQ is pivotal for strategic decision-making, global coordination of its various departments, and engaging with a rich talent pool and business ecosystem.

Values Reflected in HQ: The choice of a prominent, modern office in a major city reflects Aprimo's commitment to excellence, innovation, and its status as a leading enterprise software provider.

Location:

Aprimo supports global enterprise marketing organizations with its software solutions. With key offices in North America (Chicago, Indianapolis) and Europe (London), its platform is utilized by multinational corporations worldwide. This enables them to manage complex marketing operations across various regions and languages, supported by Aprimo's global services including customer support, implementation, and strategic consulting.

Street Address:

130 E Randolph St, Suite 1900

City:

Chicago

State/Province:

IL

Country:

USA

Aprimo's Global Presence

Indianapolis, IN, USA

Address: Market Tower, 10 West Market Street, Suite 2600, Indianapolis, IN 46204

Supports North American operations with a focus on technology innovation, software engineering, and providing expert support to a large base of US clients.

London, United Kingdom

Address: The Shard, 22nd Floor, 32 London Bridge Street, London SE1 9SG

Manages Aprimo's business development, client relationships, and market expansion efforts throughout the diverse EMEA market, tailoring solutions to regional needs.

Buying Intent Signals for Aprimo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Aprimo

As of April 2025, Aprimo' leadership includes:

Erik Huddleston - Chief Executive Officer
Kevin Souers - Chief Product Officer
Tom Tsubota - Chief Financial Officer
Ed Breault - Chief Marketing Officer
Lisa Gus - Chief People Officer
Michael Lummus - Chief Revenue Officer

Investors of Aprimo

Aprimo has been backed by several prominent investors over the years, including:

Marlin Equity Partners

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Aprimo has strengthened its executive team in the past 12 months with key appointments in marketing, people operations, and revenue, indicating a focus on growth and market expansion. No major executive departures have been publicly announced during this period.

New Appointments:

Ed Breault, Ed Breault appointed as new Chief Marketing Officer to lead global marketing strategy.
Lisa Gus, Lisa Gus joined Aprimo as Chief People Officer, focusing on talent and culture.
Michael Lummus, Michael Lummus appointed as Chief Revenue Officer to drive global sales growth.

Technology (Tech Stack) used by Aprimo

Discover the tools Aprimo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Aprimo Email Formats and Examples

Aprimo likely utilizes common corporate email formats. The most probable patterns are [first_initial][lastname]@aprimo.com (e.g., jdoe@aprimo.com) or [firstname].[lastname]@aprimo.com (e.g., jane.doe@aprimo.com). These formats are standard for many technology companies.

[first_initial][lastname]@aprimo.com or [firstname].[lastname]@aprimo.com

Format

jdoe@aprimo.com

Example

90%

Success rate

News and media

Aprimo / ForresterMarch 5, 2024

Aprimo Recognized as a Leader in Q1 2024 Forrester Wave™ for Digital Asset Management

Aprimo was recognized as a Leader by Forrester Research in 'The Forrester Wave™: Digital Asset Management For Customer Experience, Q1 2024' report, highlighting its strong current offering and strategy in the DAM market....more

Aprimo BlogSeptember 19, 2023

Aprimo Integrates Generative AI Across Its Marketing Operations Platform

Aprimo announced new generative AI capabilities integrated across its platform, designed to help marketers accelerate content creation, personalize experiences, and improve campaign performance....more

PR Newswire / AprimoJune 27, 2023

Aprimo Appoints Ed Breault as Chief Marketing Officer

Aprimo announced the appointment of Ed Breault as its new Chief Marketing Officer. Breault brings extensive experience in B2B SaaS marketing to drive Aprimo's global marketing strategy and growth....more

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