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Apricot Lane Boutique's Overview

Total employees417
HeadquartersVacaville
Founded2007

Apricot Lane Boutique is a unique fashion franchise concept offering branded and private label apparel, jewelry, handbags, accessories, and gifts. With a focus on providing a curated, high-quality shopping experience, each boutique is locally owned and operated, reflecting the style of its community while benefiting from the buying power and support of a national brand. They cater to women seeking contemporary, on-trend fashion at accessible price points.

Where is Apricot Lane Boutique's Headquarters?

HQ Function

Serves as the central hub for franchise support, marketing, buying, operations, and training for Apricot Lane Boutique franchisees.

Notable Features:

Modern office facilities designed to support franchise operations, potentially including meeting rooms, training areas, and showrooms for merchandising.

Work Culture:

The work culture at the headquarters is likely focused on supporting franchise owners, fostering brand growth, and staying ahead of fashion trends. Emphasis on collaboration, retail expertise, and entrepreneurial spirit.

HQ Significance:

The Vacaville headquarters is crucial for maintaining brand consistency, providing resources to franchisees, and driving the overall strategic direction of the Apricot Lane franchise system.

Values Reflected in HQ: Entrepreneurship, brand consistency, franchisee support, and a passion for fashion.

Location:

Apricot Lane primarily operates within the United States through its network of franchise boutiques. While individual store owners may offer shipping options, the core franchise operations and brand presence are concentrated in the U.S. The franchise system supports local entrepreneurs in various states, providing them with brand recognition, buying power, and operational guidance.

Street Address:

1701 E. Monte Vista Ave, Ste 105

City:

Vacaville

State/Province:

California

Country:

USA

Apricot Lane Boutique's Global Presence

The Woodlands, Texas, USA

Address: 1201 Lake Woodlands Dr, Ste 2146, The Woodlands, TX 77380 (Example Store Address)

Caters to the fashion needs of the local community in The Woodlands and surrounding areas, providing a personalized shopping experience.

Fort Collins, Colorado, USA

Address: 236 North College Avenue, Fort Collins, CO 80524 (Example Store Address)

Serves the Northern Colorado market with unique fashion finds and a focus on customer service and community connection.

Huntersville, North Carolina, USA

Address: Birkdale Village, 8712 Lindholm Dr #305, Huntersville, NC 28078 (Example Store Address)

Provides trendy and affordable fashion options to the Lake Norman area community, reflecting local tastes and current styles.

Buying Intent Signals for Apricot Lane Boutique

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apricot Lane Boutique

As of April 2025, Apricot Lane Boutique' leadership includes:

Ken Petersen - Founder & CEO, Country Visions, Inc. (Apricot Lane Franchisor)
Patrick Stewart - Chief Development Officer, Country Visions, Inc.
Dawn Maire - Vice President of Operations, Country Visions, Inc.
Tom Gissendaner - Chief Financial Officer, Country Visions, Inc.

Investors of Apricot Lane Boutique

Apricot Lane Boutique has been backed by several prominent investors over the years, including:

Privately Held / Founder Funded (Country Visions, Inc.)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific executive new hires or exits for Apricot Lane's franchisor, Country Visions, Inc., are not widely publicized. As a privately held company, leadership changes are typically managed internally and not broadly announced unless they represent a very significant shift in strategy or operations.

Technology (Tech Stack) used by Apricot Lane Boutique

Discover the tools Apricot Lane Boutique uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apricot Lane Boutique Email Formats and Examples

Apricot Lane's corporate communications, managed by its franchisor Country Visions, Inc., likely utilize professional email addresses associated with their domain. The primary domain for franchise inquiries appears to be 'apricotlaneusa.com'. Common corporate email patterns often involve combinations of first name, last name, or initials.

A common format is likely [first_initial][last]@[apricotlaneusa.com] or [first].[last]@[apricotlaneusa.com]. For general inquiries, info@apricotlaneusa.com is used.

Format

kpetersen@apricotlaneusa.com

Example

65%

Success rate

News and media

Cornelius TodayNovember 10, 2023

Apricot Lane Boutique Celebrates Grand Opening in Birkdale Village

Apricot Lane Boutique held its grand opening in Birkdale Village, Huntersville, NC, offering a range of women's fashion apparel, jewelry, handbags, accessories, and gifts. The store is locally owned by Ali and John Active....more

Franchise TimesOctober 1, 2023

Apricot Lane Boutique Recognized in Franchise Times Top 500

Apricot Lane Boutique was named to the Franchise Times Top 500 list, an annual ranking of the largest U.S. franchise systems by global systemwide sales. This recognition highlights the brand's continued growth and success in the retail franchise market....more

The Livingston PostJune 23, 2023

Apricot Lane Boutique opens in downtown Brighton, MI

A new Apricot Lane Boutique, owned by franchisees Lori and Marty St. Louis, opened its doors in downtown Brighton, Michigan, bringing trendy and affordable fashion choices to the local community....more

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