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Apranga Group's Overview

Total employees451
HeadquartersVilnius
Founded1993

Apranga Group is the leading fashion retailer in the Baltic States (Lithuania, Latvia, and Estonia), managing a diversified portfolio of nearly 40 well-known international fashion brands, ranging from luxury and premium to fast fashion and accessible mainstream. The group operates an extensive network of physical stores and e-commerce platforms, partnering with global fashion leaders like Inditex (Zara, Massimo Dutti, Bershka, Pull&Bear, Stradivarius, Oysho, Zara Home), Burberry, Hugo Boss, Max Mara, Mango, and others. Apranga Group aims to provide customers with the latest fashion trends and a superior shopping experience.

Where is Apranga Group's Headquarters?

HQ Function

The headquarters serves as the central hub for strategic management, brand portfolio oversight, procurement, logistics, finance, IT, human resources, and marketing for the entire Apranga Group operating across the Baltic region.

Notable Features:

The facility includes modern office spaces and a significant logistics center, crucial for efficient distribution to its extensive retail network across three countries.

Work Culture:

The work culture at Apranga Group's headquarters is characterized by a dynamic, fast-paced environment inherent to the fashion retail industry. It emphasizes collaboration, innovation in retail practices, and a strong focus on brand management and customer experience.

HQ Significance:

The Vilnius headquarters is pivotal for Apranga Group's operations, acting as the nerve center for decision-making, strategy formulation, and coordination of activities across Lithuania, Latvia, and Estonia. Its centralized functions ensure consistency and efficiency in delivering its brand promise.

Values Reflected in HQ: The headquarters' design and functionality likely reflect Apranga Group's values of efficiency, modernity, strong brand stewardship, and a commitment to leading the fashion retail market in the Baltics.

Location:

Apranga Group's primary operational footprint is concentrated in the Baltic States: Lithuania, Latvia, and Estonia. Within these countries, it supports a wide range of functions including retail store operations, e-commerce, logistics and supply chain management, marketing and brand management for international fashion labels, human resources, and financial operations. While its direct operations are regional, its brand partnerships connect it to global fashion houses and trends, bringing international fashion to the Baltic market.

Street Address:

Kirtimų g. 51

City:

Vilnius

State/Province:

Vilnius County

Country:

Lithuania

Apranga Group's Global Presence

Riga, Latvia

Address: Dzirnavu iela 67, Riga, LV-1011, Latvia (Registered address for Apranga LV SIA, the Latvian subsidiary)

To ensure the effective implementation of Apranga Group's retail strategy within Latvia, adapting to local market dynamics and consumer preferences, and overseeing the performance of its Latvian store portfolio.

Tallinn, Estonia

Address: Suur-Sõjamäe tn 4 (Ülemiste Keskus), Tallinn, 11415, Estonia (Registered address for Apranga Estonia OÜ, the Estonian subsidiary)

To drive Apranga Group's market presence and operational success in Estonia by tailoring retail strategies to the Estonian market, managing local store operations, and enhancing customer engagement.

Buying Intent Signals for Apranga Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apranga Group

As of April 2025, Apranga Group' leadership includes:

Rimantas Perveneckas - General Director (CEO)
Saule Zabulionyte - Finance and Economics Director (CFO)
Irma Marcinkienė - HR Director
Aušra Tartilienė - Purchasing Director
Edgaras Plikšnis - Director of E-commerce

Investors of Apranga Group

Apranga Group has been backed by several prominent investors over the years, including:

UAB "MG grupė" (formerly UAB "MG BALTIC INVESTMENT") - Majority Shareholder
Other institutional and private investors (Apranga APB is publicly traded on Nasdaq Vilnius)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major publicly announced changes in the core operational executive team (e.g., CEO, CFO) in the last 12 months. The Annual General Meeting of Shareholders in April 2024 elected a new Board for a 4-year term, which includes the CEO.

New Appointments:

Marijus Strončikas, Vidas Lazickas, Ramūnas Gaidamavičius, Tomas Palevičius, Rimantas Perveneckas, Elected to the Board of APB APRANGA for a 4-year term during the Annual General Meeting.

Technology (Tech Stack) used by Apranga Group

Discover the tools Apranga Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apranga Group Email Formats and Examples

Apranga Group likely follows common corporate email formatting conventions. While multiple patterns might exist, a prevalent structure often involves combinations of an employee's first name and last name, or initials.

[first_initial][lastname]@aprangagroup.lt

Format

jdoe@aprangagroup.lt

Example

75%

Success rate

News and media

GlobeNewswire (via Nasdaq)May 30, 2024

Apranga Group unaudited consolidated interim financial information for the three months of 2024

Apranga Group reported unaudited consolidated retail turnover of EUR 70.7 million for the first three months of 2024, a 5.0% increase compared to the same period in 2023. Net profit for the period amounted to EUR 2.5 million, compared to EUR 0.8 million in Q1 2023....more

GlobeNewswire (via Nasdaq)May 2, 2024

Apranga Group retail turnover in April 2024

The retail turnover (including VAT) of Apranga Group amounted to EUR 26.1 million in April 2024 and was 0.1% lower than in April 2023. In January through April 2024, the retail turnover of Apranga Group reached EUR 96.8 million, an increase of 3.6% year-over-year....more

GlobeNewswire (via Nasdaq)April 30, 2024

Resolutions of Apranga APB Annual General Meeting of Shareholders

Apranga APB held its Annual General Meeting, approving the annual report, financial statements for 2023, and profit allocation. A new Board was elected for a 4-year term, and auditors were selected....more

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