Apptimize
Apptimize's Overview
Apptimize Inc. was a prominent company specializing in A/B testing, feature flag management, and mobile app optimization solutions. It empowered product teams to iterate faster and make data-driven decisions by allowing them to test different user experiences and roll out features gradually. Apptimize's platform was designed for both iOS and Android applications, as well as other digital channels. In October 2019, Apptimize was acquired by Airship (formerly Urban Airship), a customer engagement platform. The acquisition aimed to integrate Apptimize's capabilities into Airship's platform to provide a more comprehensive solution for optimizing the entire customer journey, from messaging to in-app experiences.
Where is Apptimize's Headquarters?
HQ Function
Served as the primary center for product development, engineering, sales, marketing, and administrative operations for its mobile optimization platform.
Notable Features:
Likely featured an open-plan office layout typical of tech startups, designed to foster collaboration and rapid innovation.
Work Culture:
Characterized by a fast-paced, innovative environment focused on data-driven decision-making, engineering excellence, and empowering mobile product teams. Emphasis on agility and customer success.
HQ Significance:
The headquarters was crucial for developing and scaling Apptimize's A/B testing and feature management solutions, which were adopted by numerous well-known mobile-first companies.
Values Reflected in HQ: The HQ environment likely reflected values such as innovation, collaboration, speed, and a focus on solving complex challenges for mobile developers and marketers.
Location:
As an independent company, Apptimize primarily served a global client base through its digital platform and sales/support operations, largely centralized from its US headquarters in Menlo Park. Its software solutions were accessible and utilized by companies worldwide for mobile app optimization.
Street Address:
1020 Marsh Rd
City:
Menlo Park
State/Province:
CA
Country:
USA
Apptimize's Global Presence
Buying Intent Signals for Apptimize
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Apptimize
As of April 2025, Apptimize' leadership includes:
Investors of Apptimize
Apptimize has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Apptimize Inc. was acquired by Airship in October 2019, there have been no executive hires or exits for Apptimize as an independent entity in the last 12 months. Key Apptimize leadership likely transitioned to roles within Airship or departed post-acquisition. Any recent executive news would pertain to Airship.
Technology (Tech Stack) used by Apptimize
Discover the tools Apptimize uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Apptimize Email Formats and Examples
Prior to its acquisition by Airship, Apptimize Inc. likely used common corporate email formats based on employee names. The most probable formats were [first].[last]@apptimize.com or [first_initial][last]@apptimize.com. Post-acquisition, communications would be through Airship domains.
[first].[last]@apptimize.com
Format
jane.doe@apptimize.com
Example
65%
Success rate
News and media
Airship • October 9, 2019
Airship Acquires Apptimize, Leading Mobile A/B Testing and Feature Release Platform
Airship today announced it has acquired Apptimize, the most comprehensive platform for testing and updating new features for mobile apps and other digital channels. The combination creates the first enterprise-class platform to optimize the entire customer journey across messaging and app features....more
TechCrunch • February 7, 2017
Apptimize raises $12.4 million for its mobile A/B testing platform
Apptimize, a Y Combinator-backed company that offers an A/B testing platform for native mobile apps, today announced that it has raised a $12.4 million Series B round led by U.S. Venture Partners (USVP). Previous investors Glynn Capital Management, Goldwasser Shmulik, aka Sam Goldman, Andreessen Horowitz, and Merus Capital also participated in this round....more
Apptimize Blog (archived) • June 2, 2015
Apptimize Raises $4M Series A from USVP, Merus Capital, and Andreessen Horowitz
Apptimize announced it has raised $4 million in Series A funding led by U.S. Venture Partners (USVP) with participation from Merus Capital and Andreessen Horowitz. This funding was aimed at accelerating product development and expanding its team....more
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