Apptentive, acquired by Alchemer in October 2022, is a powerful mobile customer feedback platform designed to help companies listen to, engage with, and retain their customers directly within their mobile apps. It provides tools for in-app surveys, rating prompts, notes (two-way conversations), and messages, enabling businesses to gather actionable insights at key moments in the customer journey. By empowering product managers, marketers, and customer success teams with voice-of-the-customer data, Apptentive aims to improve app store ratings, reduce churn, and drive customer-centric product development. As Alchemer Mobile, it continues to enhance mobile-first customer experience strategies for global brands.
Historically served as the central hub for Apptentive's product development, engineering, sales, and marketing. Now operates as a key office for the Alchemer Mobile product line, focusing on innovation and customer success for mobile feedback solutions.
Located in a modern office building in Seattle's vibrant tech corridor, fostering a collaborative and innovative environment. Features open workspaces and meeting areas conducive to tech development.
Apptentive cultivated a customer-obsessed, data-driven, and transparent work culture. Post-acquisition, this ethos is integrated within Alchemer's broader culture, which emphasizes collaboration, innovation, and making an impact in the customer experience space.
Seattle's location provided access to a rich talent pool in technology and a strong ecosystem of tech companies. This office was pivotal in establishing Apptentive as a leader in mobile-first customer feedback.
Through its integration with Alchemer, Apptentive (now Alchemer Mobile) has a global reach. While physical offices are primarily in the USA (Colorado, Washington) and the UK (London), its platform is used by companies worldwide to gather mobile app feedback. Sales, support, and customer success functions are structured to serve an international client base, ensuring businesses across various regions can leverage its mobile-first CX capabilities.
2401 4th Ave #400
Seattle
WA
USA
Address: 1360 S. Public Road, Lafayette, CO 80026 (Alchemer HQ)
Serves as the central hub for Alchemer's North American operations and global strategic direction, driving the vision for comprehensive customer feedback and experience management solutions.
Address: Central London (Alchemer EMEA Office - specific address may vary)
Supports Alchemer's growth and client relations in the EMEA region, providing localized support and expertise for the company's customer feedback solutions.
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As of April 2025, Alchemer Mobile' leadership includes:
Alchemer Mobile has been backed by several prominent investors over the years, including:
Since Apptentive's acquisition by Alchemer, executive leadership is managed at the Alchemer level. Recent changes primarily reflect Alchemer's strategic growth. For example, Allyson Havener was appointed CMO of Alchemer in early 2023, strengthening the marketing leadership for all products including Apptentive (Alchemer Mobile).
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Common email formats for Alchemer (which acquired Apptentive) typically use the [first].[last]@alchemer.com or [first_initial][last]@alchemer.com structure. Apptentive's historical format was similar ([first].[last]@apptentive.com), but post-acquisition, alchemer.com is more prevalent.
[first].[last]@alchemer.com
Format
jane.doe@alchemer.com
Example
85%
Success rate
Alchemer Blog • February 20, 2024
Alchemer announced that Alchemer Mobile (formerly Apptentive) has been recognized in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. This highlights its strength in mobile-first customer feedback collection and analysis....more
Alchemer Press Release • October 26, 2022
Alchemer, a global leader in Customer Experience (CX) and voice-of-the-customer (VoC) technology, announced its acquisition of Apptentive. The move aimed to provide customers with an all-in-one feedback solution to engage with their customers across the entire customer journey....more
Alchemer Blog • June 7, 2023
Alchemer launched Alchemer Pulse, a new feature leveraging Apptentive's core technology to enable businesses to proactively gather contextual feedback and measure sentiment at key moments in the mobile customer journey. This demonstrates the continued innovation and integration of Apptentive's capabilities within the Alchemer platform....more
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