AppSmart
AppSmart's Overview
AppSmart, an AppDirect company, is the #1 B2B technology marketplace and master agent, revolutionizing how businesses find, buy, and manage technology services. They offer a vast catalog of solutions from leading providers across SaaS, voice, connectivity, IoT, energy, and more. AppSmart empowers technology advisors (agents, MSPs, VARs) with the tools, support, and a comprehensive platform to build successful practices and deliver value to their end-customers. Their model simplifies the complex B2B technology landscape, enabling businesses to efficiently procure and manage the services they need to thrive.
Where is AppSmart's Headquarters?
HQ Function
Serves as the central hub for AppSmart's strategic direction, corporate operations, product development, marketing, and partner engagement, aligning with AppDirect's global functions.
Notable Features:
Located in a prominent downtown San Francisco high-rise, offering modern office amenities and panoramic city views, fostering a dynamic and collaborative environment.
Work Culture:
The work culture at AppSmart, influenced by AppDirect, emphasizes innovation, collaboration, customer-centricity, and entrepreneurial spirit. Teams work in an agile environment, focused on empowering technology advisors and simplifying B2B technology commerce.
HQ Significance:
San Francisco is a global technology and innovation hub, providing AppSmart with access to top talent, a vibrant tech ecosystem, and proximity to many partners and customers.
Values Reflected in HQ: The headquarters' location and design reflect AppSmart's commitment to innovation, modernity, and being at the forefront of the technology industry, providing a dynamic space for collaboration and growth.
Location:
While headquartered in San Francisco, AppSmart operates as a key part of AppDirect's global infrastructure. This includes significant operational hubs in Montreal (Canada) and Pune (India), along with sales and support presence in various other regions including Europe and Asia-Pacific. AppSmart globally supports its network of technology advisors by providing access to a worldwide catalog of B2B technology services, localized support where available, and a platform designed for international commerce. Key functions supported globally include platform development, customer and partner support, sales enablement, and marketing.
Street Address:
650 California Street, 25th Floor
City:
San Francisco
State/Province:
CA
Country:
USA
AppSmart's Global Presence
Montreal, QC, Canada
Address: Tour Deloitte, 1190 Avenue des Canadiens-de-Montréal, Montréal, QC H3B 0G7, Canada
Serves as a key center for talent acquisition in engineering and customer success, supporting AppSmart's growth and service delivery in Eastern Canada and the broader North American region.
Pune, India
Address: World Trade Center, Tower 3, Kharadi, Pune, Maharashtra 411014, India
Leverages India's vast tech talent pool to drive innovation, provide cost-effective operational support, and ensure continuous service for AppSmart's global advisor network.
Charlotte, NC, USA
Address: 101 N Tryon St, Charlotte, NC 28202, USA (Legacy regional presence)
Strengthens AppSmart's reach in the Southeastern US, leveraging established relationships and expertise from its master agent heritage in the telecommunications sector.
Buying Intent Signals for AppSmart
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AppSmart
As of April 2025, AppSmart' leadership includes:
Investors of AppSmart
AppSmart has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AppSmart has seen strategic leadership appointments in the past year to bolster its marketing and digital transformation capabilities. Specific high-profile departures have not been widely publicized, indicating stability or internal transitions within the broader AppDirect organization.
New Appointments:
Technology (Tech Stack) used by AppSmart
Discover the tools AppSmart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AppSmart Email Formats and Examples
AppSmart, as part of AppDirect, likely follows common corporate email patterns. While multiple formats might be in use, a frequent structure is [first_initial][last]@appsmart.com. Always verify the correct email address before sending.
[first_initial][last]@appsmart.com
Format
rbergeron@appsmart.com
Example
85%
Success rate
News and media
ChannelPro Network • March 20, 2024
AppSmart Named a Top Distributor in ChannelPro Readers' Choice Awards
AppSmart was recognized by ChannelPro Network readers as a top distributor, highlighting its strong support and value for technology advisors in the channel....more
PR Newswire • February 13, 2024
AppSmart Expands Portfolio with Zoom Contact Center and Zoom Phone
AppSmart announced the addition of Zoom Contact Center and Zoom Phone to its marketplace, providing technology advisors with more comprehensive communication solutions for their clients....more
Business Wire • January 23, 2024
AppSmart and vMOX Announce Strategic Partnership to Enhance Mobility Management Solutions for Technology Advisors
AppSmart partnered with vMOX to offer advanced mobility management solutions, enabling advisors to help businesses optimize their mobile expenses and services....more
Channel Futures • November 7, 2023
AppSmart GM Shares How Partners Should Tackle AI Today
Renee Bergeron, GM of AppSmart, discussed strategies for technology advisors to leverage Artificial Intelligence, emphasizing its growing importance in the B2B tech landscape....more
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