AppsFlyer
AppsFlyer's Overview
AppsFlyer is a global SaaS company and a market leader in mobile attribution and marketing analytics. It provides marketers with a comprehensive suite of tools to measure and optimize their advertising campaigns, understand user journeys across platforms, protect against mobile ad fraud, and enhance user engagement. AppsFlyer's platform empowers businesses to make data-driven decisions, maximize their marketing ROI, and drive growth in the competitive mobile app ecosystem.
Where is AppsFlyer's Headquarters?
HQ Function
Serves as the central hub for AppsFlyer's global operations, core product development, research and innovation, engineering leadership, and corporate strategy.
Notable Features:
Modern, state-of-the-art office facilities designed to foster collaboration, creativity, and employee well-being, often featuring open-plan layouts, advanced technology infrastructure, and various employee amenities.
Work Culture:
Characterized by a fast-paced, innovative, and data-driven environment. AppsFlyer promotes a 'people-first' culture, emphasizing collaboration, continuous learning, customer-centricity, and empowering employees to make an impact.
HQ Significance:
The headquarters is pivotal as the birthplace of AppsFlyer's foundational technology and the command center for its global expansion and sustained leadership in the mobile analytics and attribution market.
Values Reflected in HQ: The headquarters' design and operations aim to reflect AppsFlyer's core values of innovation, collaboration, transparency, customer obsession, and a commitment to excellence in technology.
Location:
AppsFlyer maintains a significant global presence with over 19 offices worldwide, including key locations in North America, Europe, Asia-Pacific (APAC), and Latin America (LATAM). This extensive network supports global sales, marketing, customer success, technical support, and regional R&D efforts, ensuring localized expertise and round-the-clock service for its diverse international clientele. This allows AppsFlyer to effectively serve marketers in virtually every major market.
Street Address:
Maskit 14
City:
Herzliya
State/Province:
Tel Aviv District
Country:
Israel
AppsFlyer's Global Presence
San Francisco, California, USA
Address: 100 California St, Suite 650, San Francisco, CA 94111, USA
To drive growth and provide localized support for AppsFlyer's extensive client base in the Americas, tapping into the innovation and business opportunities of Silicon Valley and beyond.
New York, New York, USA
Address: 31 W 27th St, New York, NY 10001, USA
To strengthen AppsFlyer's presence in the Eastern United States, providing dedicated services to clients in this key economic region and fostering relationships with East Coast-based enterprises.
London, United Kingdom
Address: WeWork, 70 Wilson St, London EC2A 2DB, United Kingdom
To expand AppsFlyer's footprint in the EMEA region, offering tailored solutions and support to European clients and navigating the diverse European market landscape.
Buying Intent Signals for AppsFlyer
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AppsFlyer
As of April 2025, AppsFlyer' leadership includes:
Investors of AppsFlyer
AppsFlyer has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AppsFlyer has actively strengthened its executive team to support its rapid growth and strategic initiatives. Notable appointments in the recent period include key leadership roles to drive financial strategy and product innovation.
New Appointments:
Technology (Tech Stack) used by AppsFlyer
Discover the tools AppsFlyer uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AppsFlyer Email Formats and Examples
AppsFlyer primarily uses an email format that combines the employee's first name and last name, or first initial and last name, with the company domain 'appsflyer.com'.
[first].[last]@appsflyer.com or [first_initial][last]@appsflyer.com
Format
oren.kaniel@appsflyer.com
Example
80%
Success rate
News and media
AppsFlyer Newsroom • February 7, 2024
AppsFlyer Reaches $400M ARR, Expands Generative AI Offering with Launch of AF Converse, Joins AWS ISV Accelerate Program
AppsFlyer announced it has surpassed $400 million in Annual Recurring Revenue (ARR), highlighting its sustained growth. The company also launched AF Converse, a new generative AI tool designed to help marketers create campaign briefs and narratives more efficiently. Additionally, AppsFlyer joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program, aiming to enhance co-selling and collaboration....more
AppsFlyer Newsroom • November 14, 2023
AppsFlyer Unveils Groundbreaking Innovations for its Privacy Cloud, Enabling Next Generation Measurement, Collaboration and Personalization
AppsFlyer introduced significant enhancements to its Privacy Cloud, including new Data Clean Room (DCR) capabilities and conversion modeling. These innovations aim to provide marketers with advanced tools for secure data collaboration and accurate measurement in a privacy-centric advertising ecosystem....more
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