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Appreciation Engine's Overview

Total employees6
HeadquartersLondon
Founded2011

Appreciation Engine (AE) is a sophisticated customer intelligence and engagement platform. It empowers businesses to gain deep insights into their customers' preferences, behaviors, and passions by ethically collecting and analyzing data from a multitude of digital touchpoints, including social media, streaming services, and direct interactions. AE's technology enables brands to deliver highly personalized experiences, targeted marketing campaigns, and build stronger, more meaningful relationships with their audience, ultimately driving loyalty and growth.

Where is Appreciation Engine's Headquarters?

HQ Function

Serves as the central hub for Appreciation Engine's operations, including product development, strategic planning, business development, and global team coordination.

Notable Features:

Located in a well-connected central London area, offering a modern office environment conducive to innovation and collaboration. Specific architectural details are not publicly highlighted, focusing instead on functionality and team interaction.

Work Culture:

Characterized by a dynamic, innovative, and collaborative atmosphere typical of a tech scale-up. Emphasis is placed on data-driven decision-making, customer-centricity, and fostering a learning environment.

HQ Significance:

The London headquarters is pivotal for tapping into the European tech talent pool, engaging with a diverse client base, and driving the company's global strategy from a key international business hub.

Values Reflected in HQ: The choice of a central, accessible London location reflects ambition and a global outlook. The office environment likely mirrors values of innovation, collaboration, and efficiency.

Location:

While headquartered in London, Appreciation Engine serves a global clientele. Its platform is designed to support businesses worldwide, helping them understand and engage with diverse international audiences. The company provides customer intelligence solutions that are applicable across various geographic markets and industries, supported by regional contacts and potentially remote team members in key markets like North America.

Street Address:

71-75 Shelton Street

City:

London

State/Province:

England

Country:

United Kingdom

Appreciation Engine's Global Presence

Buying Intent Signals for Appreciation Engine

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Appreciation Engine

As of April 2025, Appreciation Engine' leadership includes:

Jeffery Thompson - Founder & CEO
Barbara Tallent - Chief Operating Officer
Simon Vere - Head of Engineering
Mike Agg - Head of Sales & Partnerships

Investors of Appreciation Engine

Appreciation Engine has been backed by several prominent investors over the years, including:

R/GA Ventures
Warner Music Group
Initialized Capital
Notion Capital
LAUNCH
Plus Eight Equity Partners LP

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major new executive hires or departures publicly announced by Appreciation Engine in the last 12 months. The core leadership team appears stable.

Technology (Tech Stack) used by Appreciation Engine

Discover the tools Appreciation Engine uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Appreciation Engine Email Formats and Examples

Appreciation Engine likely utilizes common professional email formats. While the exact primary format isn't publicly specified, typical structures for tech companies include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. Another possibility is [first]@appreciationengine.com.

[first].[last]@appreciationengine.com or [first]@appreciationengine.com

Format

jane.doe@appreciationengine.com or jdoe@appreciationengine.com

Example

75%

Success rate

News and media

Appreciation Engine Blog / AFEMJune 1, 2023

Appreciation Engine Partners with AFEM for New Member Benefit

Appreciation Engine announced a partnership with the Association for Electronic Music (AFEM) to offer AFEM members a new benefit, providing access to AE's customer insight tools to help them better understand and engage their audiences....more

Appreciation Engine BlogNovember 21, 2023

Appreciation Engine Discusses Navigating Data Privacy with AE and GA4

In a blog post, Appreciation Engine shared insights on the changing landscape of data privacy, particularly the deprecation of third-party cookies, and how their platform, in conjunction with tools like GA4, can help businesses adapt and maintain effective customer understanding in a privacy-first world....more

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