Appreciation Engine (AE) is a sophisticated customer intelligence and engagement platform. It empowers businesses to gain deep insights into their customers' preferences, behaviors, and passions by ethically collecting and analyzing data from a multitude of digital touchpoints, including social media, streaming services, and direct interactions. AE's technology enables brands to deliver highly personalized experiences, targeted marketing campaigns, and build stronger, more meaningful relationships with their audience, ultimately driving loyalty and growth.
Serves as the central hub for Appreciation Engine's operations, including product development, strategic planning, business development, and global team coordination.
Located in a well-connected central London area, offering a modern office environment conducive to innovation and collaboration. Specific architectural details are not publicly highlighted, focusing instead on functionality and team interaction.
Characterized by a dynamic, innovative, and collaborative atmosphere typical of a tech scale-up. Emphasis is placed on data-driven decision-making, customer-centricity, and fostering a learning environment.
The London headquarters is pivotal for tapping into the European tech talent pool, engaging with a diverse client base, and driving the company's global strategy from a key international business hub.
While headquartered in London, Appreciation Engine serves a global clientele. Its platform is designed to support businesses worldwide, helping them understand and engage with diverse international audiences. The company provides customer intelligence solutions that are applicable across various geographic markets and industries, supported by regional contacts and potentially remote team members in key markets like North America.
71-75 Shelton Street
London
England
United Kingdom
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As of April 2025, Appreciation Engine' leadership includes:
Appreciation Engine has been backed by several prominent investors over the years, including:
Based on publicly available information, there have been no major new executive hires or departures publicly announced by Appreciation Engine in the last 12 months. The core leadership team appears stable.
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Appreciation Engine likely utilizes common professional email formats. While the exact primary format isn't publicly specified, typical structures for tech companies include [first].[last]@[companydomain].com or [first_initial][last]@[companydomain].com. Another possibility is [first]@appreciationengine.com.
[first].[last]@appreciationengine.com or [first]@appreciationengine.com
Format
jane.doe@appreciationengine.com or jdoe@appreciationengine.com
Example
75%
Success rate
Appreciation Engine Blog / AFEM • June 1, 2023
Appreciation Engine announced a partnership with the Association for Electronic Music (AFEM) to offer AFEM members a new benefit, providing access to AE's customer insight tools to help them better understand and engage their audiences....more
Appreciation Engine Blog • November 21, 2023
In a blog post, Appreciation Engine shared insights on the changing landscape of data privacy, particularly the deprecation of third-party cookies, and how their platform, in conjunction with tools like GA4, can help businesses adapt and maintain effective customer understanding in a privacy-first world....more
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