Appo, also known as 'De apotheek van nu' (The pharmacy of now), is an innovative online pharmacy based in Amsterdam, Netherlands. Launched in 2022, Appo aims to modernize the pharmacy experience by providing a convenient digital platform for managing and ordering medications. Users can order prescription drugs (including repeat prescriptions) and self-care products through the Appo app or website. Key features include free home delivery across the Netherlands, often available in the evenings and on Saturdays, personalized support from qualified pharmacists, and an app for easy medication management. Appo focuses on eliminating traditional pharmacy waiting times and offering users greater control and insight into their healthcare.
The Amsterdam headquarters serves as the central operational hub for Appo, managing its online pharmacy services, customer support, technology development (including the Appo app), and logistics coordination for nationwide medication delivery.
Located in a business complex, the specific office features are not publicly detailed, but it functions as a modern workspace supporting a tech-driven pharmacy service. The focus is on functionality and efficiency for their online operations.
As a young tech-focused company in the healthcare space, Appo's work culture likely emphasizes innovation, customer-centricity, agility, and collaboration between its pharmacy, tech, and operations teams. It fosters a dynamic environment aimed at disrupting traditional pharmacy models.
The Amsterdam HQ is significant as it positions Appo within a vibrant tech ecosystem, facilitating talent acquisition and partnerships. It serves as the nerve center for their mission to digitize and improve pharmacy services across the Netherlands.
Appo is currently focused on serving the Dutch market, providing its online pharmacy and medication delivery services exclusively within the Netherlands. The company's primary operational scope is national. As of early 2024, there is no indication of international offices or direct service offerings outside the Netherlands.
Pilotenstraat 39 C
Amsterdam
Noord-Holland
Netherlands
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As of April 2025, APPO, de apotheek van nu' leadership includes:
APPO, de apotheek van nu has been backed by several prominent investors over the years, including:
As a founder-led company established in 2022, Appo's core executive team, comprising its co-founders, has remained consistent since its inception. There have been no major publicly announced executive hires or departures within the last 12 months.
Discover the tools APPO, de apotheek van nu uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Appo does not publicly list its official email format, common structures for technology companies of its size include using the first name or a combination of first initial and last name. Emails are directed to their @appo.nu domain.
[first_name]@appo.nu or [first_initial][last_name]@appo.nu
Format
thijs@appo.nu
Example
75%
Success rate
logistiek.nl • December 6, 2023
Appo announced the expansion of its medication delivery service to cover the entire Netherlands. This development allows customers nationwide to benefit from Appo's online platform for ordering medicines and having them delivered to their homes for free, further enhancing accessibility to pharmacy services....more
siliconcanals.com • May 23, 2022
Appo, a new online pharmacy based in Amsterdam, officially launched its services and announced raising €1.5 million in a pre-seed funding round from an undisclosed informal investor. The company aims to digitize the pharmacy experience with its app-based ordering system and free home delivery service for medications....more
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