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AppLovin's Overview

Total employees773
HeadquartersPalo Alto
Founded

AppLovin Corporation is a leading marketing technology company focused on helping mobile application developers grow their businesses. Founded in 2012, AppLovin provides a comprehensive platform that includes solutions for user acquisition (AppDiscovery), monetization (MAX), measurement, and analytics. Through its technology and scale, AppLovin aims to empower developers of all sizes to reach their target audiences, maximize revenue, and build sustainable businesses within the competitive mobile app ecosystem. The company also owns related businesses like Adjust (mobile measurement and analytics) and has expanded into areas like Connected TV (CTV) through acquisitions like Wurl.

Where is AppLovin's Headquarters?

HQ Function

Serves as the central hub for corporate strategy, executive leadership, core engineering, product development, finance, and global operations.

Notable Features:

Modern office space designed with open layouts to foster collaboration, featuring amenities typical of Silicon Valley tech firms like catered meals, recreational areas, and fitness facilities.

Work Culture:

AppLovin's HQ culture is often described as fast-paced, innovative, and data-driven. Emphasis is placed on collaboration, achieving results, and providing employees with autonomy and growth opportunities within the dynamic mobile tech industry.

HQ Significance:

Located in the heart of Silicon Valley, the Palo Alto HQ benefits from proximity to a rich talent pool, venture capital, and other major technology companies, fostering innovation and strategic partnerships.

Values Reflected in HQ: The HQ design and culture reflect AppLovin's values of innovation, speed, execution, collaboration, and a strong focus on driving results in the mobile ecosystem.

Location:

AppLovin operates globally with offices strategically located in major tech and business hubs across North America, Europe, Asia, and the Middle East. This extensive network supports key functions including sales, business development, engineering, product development, customer support, and regional market operations, enabling them to effectively partner with and serve app developers worldwide.

Street Address:

1100 Page Mill Road

City:

Palo Alto

State/Province:

California

Country:

USA

AppLovin's Global Presence

Dublin, Ireland

Address: Dockline, Mayor Street Upper, Dublin 1, Ireland

Key center for engaging with and supporting AppLovin's partners and customers across the European, Middle Eastern, and African markets.

Beijing, China

Address: Unit 1001, Tower A, Gemdale Plaza, 91 Jianguo Road, Chaoyang District, Beijing, China

Strategic presence to tap into and support developers within the crucial Chinese and wider APAC mobile app market.

Berlin, Germany

Address: Saarbrücker Str. 36, 10405 Berlin, Germany

Hub for mobile attribution and analytics technology development and support, serving the European market and global clients utilizing Adjust.

Tokyo, Japan

Address: WeWork Nogizaka, 1 Chome-24-3 Minamiaoyama, Minato City, Tokyo 107-0062, Japan

Dedicated presence to serve and grow relationships with Japanese app developers and publishers.

Seoul, South Korea

Address: WeWork Seolleung 3, 428 Teheran-ro, Gangnam-gu, Seoul, South Korea

Strengthens AppLovin's position and service delivery within the highly active South Korean mobile ecosystem.

Buying Intent Signals for AppLovin

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AppLovin

As of April 2025, AppLovin' leadership includes:

Adam Foroughi - Co-founder & Chief Executive Officer
Herald Chen - President & Chief Financial Officer
Colin Kroll - Co-founder
Katie Jansen - Chief Marketing Officer
Basil Shikin - Chief Technology Officer
Victoria Valenzuela - Chief Legal Officer & Corporate Secretary

Investors of AppLovin

AppLovin has been backed by several prominent investors over the years, including:

KKR (Major pre-IPO investor)
AngelPad (Early Accelerator)
Webb Investment Network
Streamlined Ventures
Note: AppLovin is now a publicly traded company (NASDAQ: APP), with major institutional holders like The Vanguard Group, BlackRock, etc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and press releases over the past 12 months (approx. May 2023 - May 2024), there have been no major C-suite level hires or departures announced at AppLovin. The core executive leadership team appears to have remained stable during this period. Minor adjustments or internal promotions at SVP/VP levels may have occurred but were not widely reported.

Technology (Tech Stack) used by AppLovin

Discover the tools AppLovin uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AppLovin Email Formats and Examples

AppLovin commonly uses the [first].[last] email format. While other formats might exist, this is the most frequently observed pattern for company email addresses.

[first].[last]@applovin.com

Format

adam.foroughi@applovin.com

Example

85%

Success rate

News and media

AppLovin Investor RelationsMay 8, 2024

AppLovin Reports First Quarter 2024 Financial Results

AppLovin announced strong financial results for Q1 2024, exceeding expectations with significant revenue growth ($1.06B, up 48% YoY) driven by advancements in their AXON 2 AI technology and strong performance in the core advertising software platform. The company highlighted momentum in user acquisition and monetization solutions for app developers and raised its full-year guidance....more

Seeking AlphaMay 9, 2024

AppLovin stock gains after strong Q1 results, guidance

Following the release of its impressive Q1 2024 earnings report and upbeat guidance, AppLovin's stock (APP) experienced a notable gain. Analysts highlighted the company's successful AI implementation (AXON 2) and better-than-expected Software Platform performance as key drivers for positive investor sentiment....more

AppLovin Investor RelationsFebruary 14, 2024

AppLovin Reports Fourth Quarter and Fiscal Year 2023 Financial Results

AppLovin reported its Q4 and full-year 2023 results, showing strong year-end performance with Q4 revenue up 36% YoY to $953 million. The company emphasized the success of its AXON technology in driving Software Platform growth and efficiency....more

Business WireOctober 26, 2023

AppLovin Announces AXON 2, the Next Generation of its AI Advertising Engine

AppLovin unveiled AXON 2, an upgraded version of its AI advertising engine, designed to enhance campaign performance and advertiser ROI through improved predictive capabilities and optimization across its network....more

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