Applift
Applift's Overview
Applift was a leading mobile ad technology company founded in 2012, specializing in performance-based user acquisition and app marketing solutions for advertisers worldwide. It offered a range of services including programmatic advertising, audience management, and data-driven campaign optimization to help mobile businesses acquire and re-engage high-quality users. In 2019, Applift was acquired by Media and Games Invest (MGI) plc and has since been integrated into Verve Group, MGI's media and advertising segment. Applift's technology and expertise now contribute to Verve Group's comprehensive, privacy-first omnichannel advertising platform.
Where is Applift's Headquarters?
HQ Function
As the original headquarters, it was the central hub for Applift's global operations, strategic direction, product development, engineering, international sales, and marketing initiatives before its acquisition by MGI.
Notable Features:
The Berlin office was likely a modern, collaborative workspace designed to foster innovation, characteristic of tech companies in the city. Specific architectural details are not widely publicized.
Work Culture:
Historically, Applift was known for its international, data-driven, and results-oriented work culture. It emphasized innovation and agility in the rapidly evolving mobile advertising landscape. Post-acquisition, culture is aligned with Verve Group/MGI.
HQ Significance:
The Berlin HQ was pivotal in establishing Applift as a key player in the European ad tech scene and served as the command center for its global expansion and service delivery.
Values Reflected in HQ: The original HQ likely embodied values such as technological excellence, global ambition, performance focus, and innovation in mobile marketing.
Location:
Through its integration into Verve Group (an MGI company), Applift's foundational technologies and expertise now contribute to a truly global advertising platform. Verve Group supports worldwide mobile user acquisition, app monetization, programmatic advertising (including CTV, DOOH, mobile), and brand solutions across North America, Europe, APAC, LATAM, and other key international markets. Globally supported functions include ad campaign management, ad serving, data analytics, publisher monetization, and client services.
Street Address:
Karl-Liebknecht-Str. 32 (Historical Address)
City:
Berlin
State/Province:
Berlin
Country:
Germany
Applift's Global Presence
San Francisco, CA, USA
Address: Specific street address varied over time; maintained a significant presence in the Bay Area. (Historical Location)
To capitalize on the dense US tech and mobile ecosystem, build strong client relationships, and drive Applift's growth in the Americas.
Seoul, South Korea
Address: Maintained an office in Seoul to serve the APAC region. (Historical Location)
To establish a strong operational presence in the APAC region, with a particular focus on the advanced and competitive South Korean mobile industry.
Bangalore, India
Address: Operated an office in Bangalore, India's tech hub. (Historical Location)
To leverage India's vast tech talent pool and cater to the rapidly growing mobile market in India and surrounding regions.
Buying Intent Signals for Applift
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Applift
As of April 2025, Applift' leadership includes:
Investors of Applift
Applift has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following Applift's acquisition by MGI and full integration into Verve Group, specific executive changes for the 'Applift' brand are not distinctly reported. Major leadership announcements typically occur at the MGI or Verve Group corporate level. No specific Applift-branded executive hires or exits have been identified in public records for the last 12 months. Changes in leadership for related business units would be under the Verve Group or MGI umbrella.
Technology (Tech Stack) used by Applift
Discover the tools Applift uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Applift Email Formats and Examples
Historically, Applift likely utilized common corporate email formats such as [first].[last]@applift.com or [f][last]@applift.com. Since its acquisition by MGI and integration into Verve Group, active business communications would originate from Verve Group or MGI corporate email domains. The success rate of reaching anyone via an old @applift.com address is now extremely low.
[first].[last]@applift.com (historical), e.g., jane.doe@applift.com. For current contact, refer to Verve Group.
Format
example.contact@applift.com (historical example only)
Example
5%
Success rate
News and media
Verve Group Blog • January 24, 2024
Verve Group (incorporating Applift's legacy) Launches Contextual Targeting Solutions For CTV
Verve Group, the ad tech arm of MGI which integrated Applift, announced new contextual targeting solutions for Connected TV (CTV). This development enhances its omnichannel advertising platform, reflecting the ongoing evolution of capabilities to which Applift's original technology in mobile advertising contributes....more
MGI - Media and Games Invest Press Release • May 15, 2023
MGI Reports Strong Q1 2023 Growth, Highlighting Ad Software Segment (Verve Group)
MGI, the parent company of Verve Group (which includes Applift's assets), reported significant revenue and EBITDA growth in Q1 2023, with its ad software segment (Verve Group) being a key driver. This indicates the continued strategic importance of the advertising technologies within the group....more
PocketGamer.biz • February 26, 2019
Applift Acquired by Media and Games Invest (MGI)
Media and Games Invest (MGI) acquired mobile performance agency Applift along with PubNative. This strategic acquisition aimed to significantly strengthen MGI’s position in the media and advertising sector, creating synergies with its gaming portfolio and expanding its ad tech capabilities....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Applift, are just a search away.