Appliances Online
Appliances Online's Overview
Appliances Online is Australia's largest online retailer of appliances, renowned for its extensive range of whitegoods, kitchen appliances, and home electronics. Founded in 2005 by John Winning, the company has revolutionized the appliance shopping experience in Australia with its commitment to legendary customer service, free next-day delivery in many areas, 24/7 Australian-based customer support, and competitive pricing. They offer a seamless online purchasing process, including removal of old appliances and installation services, aiming to make buying appliances easy and hassle-free for customers across the nation. Appliances Online is a key part of the Winning Group.
Where is Appliances Online's Headquarters?
HQ Function
The Redfern headquarters serves as the central command for Winning Group's diverse operations, including strategic planning, marketing, technology development, finance, and corporate functions that support Appliances Online and other brands within the group.
Notable Features:
The Winning Group HQ is located in the Danks Street precinct, a revitalized area known for its creative agencies and showrooms. While specific internal architectural details are private, its location signifies a modern, dynamic company culture. The office space is designed to foster collaboration and innovation for its digital-first operations.
Work Culture:
Winning Group, including Appliances Online, promotes a customer-centric, innovative, and fast-paced work culture. Employees are encouraged to provide 'legendary service,' embrace teamwork, and contribute to the company's mission of providing the best shopping experience in the world.
HQ Significance:
As the operational and strategic core for Winning Group, the Redfern HQ drives the success of Appliances Online, overseeing technology, marketing, and customer experience strategies that define its market leadership in Australia.
Values Reflected in HQ: The HQ's location in a vibrant urban area and its likely modern design reflect values of innovation, collaboration, adaptability, and a commitment to providing a high-quality environment for its team, crucial for a leading e-commerce business.
Location:
Appliances Online's operations are exclusively focused on the Australian market, where it has established a comprehensive national presence. This is achieved through a sophisticated logistics network, including multiple large-scale distribution centers strategically located across the country and a company-owned delivery fleet. This infrastructure enables Appliances Online to offer its renowned services, such as free next-day delivery to most metropolitan areas and regional centers. While its parent, Winning Group, engages in international product sourcing and may explore overseas ventures, the Appliances Online brand is dedicated to serving Australian consumers.
Street Address:
Level 2, 20A Danks Street
City:
Redfern, Sydney
State/Province:
NSW
Country:
Australia
Appliances Online's Global Presence
Kemps Creek, NSW, Australia
Address: Winning Group National Distribution Centre, Corner of Aldington Road and Mamre Road, Kemps Creek, NSW 2178, Australia
Serves as a primary fulfillment hub for Sydney and NSW, housing a vast range of products and enabling efficient dispatch and last-mile delivery operations.
Truganina, VIC, Australia
Address: Winning Group Distribution Centre, 23 Banton Drive, Truganina VIC 3029, Australia
Supports Appliances Online's significant market presence in Melbourne and regional Victoria, playing a key role in their delivery and installation service network.
Canning Vale, WA, Australia
Address: Winning Group WA Distribution Centre, 13 Modal Crescent, Canning Vale WA 6155, Australia
Manages inventory, logistics, and delivery services for customers across Perth and Western Australia, facilitating timely access to a wide range of appliances.
Buying Intent Signals for Appliances Online
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Appliances Online
As of April 2025, Appliances Online' leadership includes:
Investors of Appliances Online
Appliances Online has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive new hires or exits at Winning Group (parent of Appliances Online) within the last 12 months is limited, as is common for privately owned companies. The leadership team has demonstrated stability in guiding the company's growth, and no major strategic leadership changes have been publicly announced during this period.
Technology (Tech Stack) used by Appliances Online
Discover the tools Appliances Online uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Appliances Online Email Formats and Examples
While Appliances Online (and its parent, Winning Group) does not publicly confirm its exact email format, common corporate structures in Australia often utilize patterns like [first_initial][last_name]@[companydomain] or [first_name].[last_name]@[companydomain]. For Appliances Online, the domain would be @appliancesonline.com.au. For Winning Group, it would be @winning.com.au.
[first_initial][last_name]@appliancesonline.com.au
Format
jsmith@appliancesonline.com.au
Example
65%
Success rate
News and media
Appliance Retailer • December 1, 2023
Winning Group’s Winnings Services Launches Renewable Energy Solutions, Impacting Appliances Online Customers
Winning Group, the parent company of Appliances Online, announced the launch of renewable energy solutions through its Winnings Services arm. This initiative includes solar panel systems, battery storage, and EV chargers, aiming to provide sustainable home solutions to customers, including those of Appliances Online, further enhancing their service offerings....more
Appliances Online Blog / Canstar Blue • September 5, 2023
Appliances Online Awarded Canstar Blue's 'Most Satisfied Customers – Fridges 2023'
Appliances Online received the Canstar Blue 'Most Satisfied Customers – Fridges 2023' award, achieving five-star ratings across various categories including overall satisfaction, value for money, customer service, and delivery. This recognition highlights their commitment to providing an exceptional customer experience in the competitive appliance market....more
MHD Supply Chain News • May 10, 2023
Winning Group Enhances Appliances Online Logistics with New Victorian Distribution Centre
The Winning Group, parent company of Appliances Online, opened a new state-of-the-art 32,000 square metre distribution centre in Truganina, Victoria. This facility is set to significantly boost logistics capabilities for Appliances Online, improving delivery times and service efficiency for customers in the region....more
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