HQ Function

The Redfern headquarters serves as the central command for Winning Group's diverse operations, including strategic planning, marketing, technology development, finance, and corporate functions that support Appliances Online and other brands within the group.

Notable Features:

The Winning Group HQ is located in the Danks Street precinct, a revitalized area known for its creative agencies and showrooms. While specific internal architectural details are private, its location signifies a modern, dynamic company culture. The office space is designed to foster collaboration and innovation for its digital-first operations.

Work Culture:

Winning Group, including Appliances Online, promotes a customer-centric, innovative, and fast-paced work culture. Employees are encouraged to provide 'legendary service,' embrace teamwork, and contribute to the company's mission of providing the best shopping experience in the world.

HQ Significance:

As the operational and strategic core for Winning Group, the Redfern HQ drives the success of Appliances Online, overseeing technology, marketing, and customer experience strategies that define its market leadership in Australia.

Values Reflected in HQ: The HQ's location in a vibrant urban area and its likely modern design reflect values of innovation, collaboration, adaptability, and a commitment to providing a high-quality environment for its team, crucial for a leading e-commerce business.

Location:

Appliances Online's operations are exclusively focused on the Australian market, where it has established a comprehensive national presence. This is achieved through a sophisticated logistics network, including multiple large-scale distribution centers strategically located across the country and a company-owned delivery fleet. This infrastructure enables Appliances Online to offer its renowned services, such as free next-day delivery to most metropolitan areas and regional centers. While its parent, Winning Group, engages in international product sourcing and may explore overseas ventures, the Appliances Online brand is dedicated to serving Australian consumers.

Street Address:

Level 2, 20A Danks Street

City:

Redfern, Sydney

State/Province:

NSW

Country:

Australia