HQ Function

The Brussels headquarters serves as the central operational hub for APPLiA, coordinating advocacy efforts, policy development, member relations, and communication activities directed towards EU institutions and European stakeholders.

Notable Features:

Located in proximity to key European Union institutions, facilitating direct engagement and advocacy. The office is a modern, functional workspace designed for collaboration and meetings.

Work Culture:

The work culture at APPLiA's headquarters is professional, dynamic, and policy-driven, with a strong emphasis on expertise in EU affairs, technical regulations, and sustainability. It fosters collaboration among a multinational team dedicated to representing the interests of the European home appliance industry.

HQ Significance:

Its location in Brussels is paramount for influencing EU policy and regulations that impact the home appliance sector across Europe, ensuring the industry's voice is heard in legislative processes.

Values Reflected in HQ: The headquarters reflects APPLiA's commitment to professionalism, effective advocacy, European collaboration, and being a central point of contact for the home appliance industry in Europe.

Location:

APPLiA's primary focus is Europe, where it represents the home appliance industry towards the EU institutions. However, it also engages with international standardisation bodies and discusses global trade and environmental policies that affect the European market and its competitiveness. This includes monitoring international trends, collaborating with counterpart associations globally, and advocating for a level playing field for European manufacturers.

Street Address:

Boulevard Auguste Reyers 80

City:

Brussels

State/Province:

Brussels-Capital Region

Country:

Belgium