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AppFolio's Overview

Total employees1644
HeadquartersGoleta
Founded

AppFolio, Inc. is a leading provider of cloud business management solutions for the real estate industry. Their software is designed to help property managers and real estate investment managers automate and optimize their business operations, including marketing, leasing, accounting, and maintenance. AppFolio focuses on delivering intuitive, user-friendly products coupled with excellent customer service to enable their customers to digitally transform their businesses and more effectively manage and grow their portfolios.

Where is AppFolio's Headquarters?

HQ Function

The headquarters serves as the primary hub for corporate leadership, strategic planning, product development, engineering, marketing, sales operations, and customer support initiatives.

Notable Features:

Modern, open-plan office space designed to foster collaboration and innovation, featuring amenities common in tech companies to support employee well-being and productivity. It reflects the company's dynamic and forward-thinking approach.

Work Culture:

AppFolio promotes an innovative, customer-centric, and collaborative work culture. There's a strong emphasis on employee growth, work-life balance, and creating a positive, inclusive environment where 'AppFolians' can thrive.

HQ Significance:

The Goleta headquarters is the nerve center for AppFolio's strategic decision-making, core technology development, and company-wide operations, driving its mission to revolutionize property management through technology.

Values Reflected in HQ: The headquarters' design and atmosphere aim to embody AppFolio's core values: listen to customers, innovate, collaborate effectively, and make a positive impact.

Location:

AppFolio's primary market focus is the United States. While its software is cloud-based and accessible globally, its products and services are specifically tailored to the needs and regulations of the U.S. real estate market. Operations, including sales, support, and development, are predominantly U.S.-based.

Street Address:

70 Castilian Drive

City:

Goleta

State/Province:

CA

Country:

USA

AppFolio's Global Presence

San Diego, California, USA

Address: Flex office spaces in San Diego, CA (Specific addresses may vary)

Key site for technological innovation and development of AppFolio's software platform, contributing significantly to product excellence and customer success in the competitive PropTech market.

Dallas, Texas, USA

Address: Office facilities in the Dallas-Fort Worth Metroplex, TX (e.g., Richardson area)

Enhances AppFolio's ability to serve its national client base by providing a strategic hub in the Central United States for customer engagement, sales outreach, and market expansion.

Buying Intent Signals for AppFolio

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AppFolio

As of April 2025, AppFolio' leadership includes:

Shane Trigg - President & Chief Executive Officer
Fay Sien Goon - Chief Financial Officer
Navin Ganeshan - Chief Technology Officer
Ty Penland - Chief People Officer
Will Moxley - Senior Vice President, Product
Brett Lickerman - Senior Vice President, Legal & Compliance, General Counsel, and Secretary
Shephard H. Doulin - Senior Vice President, Sales

Investors of AppFolio

AppFolio has been backed by several prominent investors over the years, including:

BV Capital (now BVP Forge - pre-IPO)
IGP (Investment Group of Santa Barbara - pre-IPO)
QED Investors (pre-IPO)
Various public institutional investors (post-IPO, e.g., The Vanguard Group, BlackRock)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

AppFolio significantly strengthened its technology leadership with the appointment of Navin Ganeshan as Chief Technology Officer in late 2023, highlighting its ongoing commitment to product innovation and technological advancement in the property management sector. No major C-suite or SVP level executive departures were publicly announced during this period.

New Appointments:

Navin Ganeshan, Navin Ganeshan joined AppFolio as Chief Technology Officer to lead the company's technology strategy and development efforts.

Technology (Tech Stack) used by AppFolio

Discover the tools AppFolio uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AppFolio Email Formats and Examples

AppFolio commonly uses the [first_initial][last]@appfolio.com email format for its employees. Other formats might exist but this is a frequently observed pattern.

[first_initial][last]@appfolio.com

Format

jdoe@appfolio.com

Example

90%

Success rate

News and media

Business WireMay 2, 2024

AppFolio Announces First Quarter 2024 Financial Results

AppFolio reported its financial results for the first quarter ended March 31, 2024, highlighting revenue growth and updates on its business strategy and market position....more

Business WireOctober 4, 2023

AppFolio Launches AppFolio Realm and Realm-X, New Generative AI Capabilities to Revolutionize Real Estate

AppFolio announced the launch of AppFolio Realm and its generative AI capabilities, Realm-X, designed to transform how real estate professionals manage their businesses by providing intelligent insights and automating complex workflows....more

PR NewswireNovember 1, 2023

AppFolio Appoints Navin Ganeshan as Chief Technology Officer

AppFolio announced the appointment of Navin Ganeshan as its new Chief Technology Officer, effective November 1, 2023. Ganeshan is tasked with leading AppFolio's technology vision and strategy....more

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