AppFirst was a technology company that provided a comprehensive, SaaS-based application performance monitoring (APM) and server monitoring platform. It offered real-time insights into application behavior, server health, and underlying infrastructure, enabling businesses to proactively identify and resolve performance issues. AppFirst's technology was designed to give developers and IT operations teams deep visibility across their entire stack. The company was acquired by Splunk in October 2013, and its technology and team were integrated into Splunk's offerings to enhance their operational intelligence capabilities.
The New York headquarters served as the central hub for AppFirst's operations, including product development, engineering leadership, sales, marketing, and executive management.
As a tech startup in New York City, AppFirst's headquarters likely featured an open-plan office layout to encourage collaboration, equipped with modern technology infrastructure and amenities typical of emerging tech companies focused on innovation.
The work culture at AppFirst was reportedly dynamic, fast-paced, and innovative, characteristic of a venture-backed startup in the competitive APM market. It would have emphasized collaboration, agile development, problem-solving, and a strong focus on customer success.
The headquarters was significant as the core operational base from which AppFirst developed its pioneering monitoring solutions, grew its customer base, and ultimately attracted the acquisition by Splunk, marking its contribution to the evolution of IT operational analytics.
While AppFirst's primary physical offices were in the United States (New York and Virginia) with a development center in Russia, its SaaS-based application performance monitoring platform was accessible and utilized by customers globally. The company's services supported global enterprises in monitoring their distributed applications. Following its acquisition, AppFirst's technology was integrated into Splunk, a company with an extensive global presence and customer base.
11 Broadway, Suite 1200
New York
NY
USA
Address: Specific street address not readily available post-acquisition.
To expand AppFirst's presence on the East Coast, tap into the talent pool in the Washington D.C. metropolitan area, and be closer to key federal and commercial customers.
Address: Specific street address not readily available post-acquisition.
To leverage specialized technical talent for advanced research and development, providing a skilled engineering base for AppFirst's sophisticated monitoring technologies.
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As of April 2025, AppFirst' leadership includes:
AppFirst has been backed by several prominent investors over the years, including:
AppFirst was acquired by Splunk in October 2013 and ceased to operate as an independent entity. Consequently, there have been no executive new hires or exits specifically for AppFirst in the last 12 months. Leadership and team integration occurred within Splunk post-acquisition.
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As AppFirst was acquired in 2013 and is no longer an independent operating company, its corporate email domain (appfirst.com) is inactive. Historically, technology companies like AppFirst commonly used email formats based on employee names.
Likely formats included [first].[last]@appfirst.com (e.g., john.doe@appfirst.com) or [first_initial][last]@appfirst.com (e.g., jdoe@appfirst.com).
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example.employee@appfirst.com
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TechCrunch • October 29, 2013
Splunk announced its acquisition of AppFirst, a company specializing in application and server monitoring. The deal aimed to integrate AppFirst's real-time data collection and analysis capabilities into Splunk's platform, enhancing its offerings for IT operations and application performance management....more
PR Newswire • August 28, 2012
AppFirst announced the launch of Proactive Alerts, a new feature designed to predict and notify users of potential application performance issues before they impact end-users. This innovation aimed to shift monitoring from reactive to proactive problem resolution....more
TechCrunch • January 24, 2012
AppFirst secured $4.5 million in Series A funding led by FirstMark Capital. The investment was intended to fuel product development, expand sales and marketing efforts, and scale its SaaS-based application monitoring platform....more
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