HQ Function

The Rosebery headquarters serves as the central operational and strategic command center for APG & Co. It houses key departments including executive management, brand management for Sportscraft, SABA, and JAG, design and product development, marketing, finance, human resources, IT, and supply chain oversight.

Notable Features:

The headquarters is likely a modern commercial office space, potentially featuring open-plan work areas to foster collaboration, dedicated design studios, showrooms for each brand, and meeting facilities. Given Rosebery's mix of refurbished industrial buildings and new developments, the HQ might be in a contemporary complex tailored to a creative industry's needs.

Work Culture:

The work culture at APG & Co's headquarters is typically described as dynamic, fast-paced, and collaborative, reflecting the nature of the fashion industry. There's a strong emphasis on brand passion, innovation, and teamwork. Employees often value the opportunity to work with iconic Australian brands and contribute to their continued success.

HQ Significance:

The headquarters is significant as it centralizes the core functions for three major Australian fashion labels. Key strategic decisions, creative direction, and operational planning emanate from this location, ensuring brand cohesion and driving the company's retail and online presence across Australia and New Zealand.

Values Reflected in HQ: The headquarters likely reflects APG & Co's core values such as quality, design integrity, customer focus, innovation, and a commitment to the heritage and future of its Australian fashion brands. The environment would aim to inspire creativity and efficiency.

Location:

Apparel Group Pty Limited, through its brands Sportscraft, SABA, and JAG, primarily operates in Australia and New Zealand. Its global presence is concentrated in these two countries, encompassing extensive retail networks (physical stores and department store concessions), robust e-commerce operations, marketing activities, and customer service. While product sourcing and manufacturing inevitably involve international partnerships, the company's sales, brand management, and core operational focus are centered on the Australasian market.

Street Address:

112-118 Dunning Avenue

City:

Rosebery

State/Province:

New South Wales

Country:

Australia