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Apostrophe's Overview

Total employees34
HeadquartersOakland
Founded2012

Apostrophe is an online dermatology company that provides personalized prescription skincare treatments. They connect patients with board-certified dermatologists to address concerns like acne, rosacea, fine lines, and hyperpigmentation. Users complete an online consultation, and if appropriate, a dermatologist prescribes custom medication that is then shipped directly to the patient. Apostrophe was acquired by Hims & Hers Health, Inc. in January 2021 to expand Hims & Hers' personalized dermatology offerings.

Where is Apostrophe's Headquarters?

HQ Function

Serves as the primary hub for Apostrophe's brand operations, technology platform management, marketing initiatives, and coordination of its network of dermatologists.

Notable Features:

While specific details of the office space are not widely publicized, facilities in this region typically feature modern, collaborative workspaces designed to foster innovation.

Work Culture:

As part of Hims & Hers, and rooted in the tech-forward Bay Area, the culture likely emphasizes innovation, patient-centric solutions, efficiency, and a fast-paced environment typical of health-tech companies.

HQ Significance:

Being located in the Bay Area provides access to a rich talent pool in technology, healthcare, and marketing, and keeps the brand connected to the forefront of telehealth advancements.

Values Reflected in HQ: The operational setup likely reflects values of accessibility (through telehealth), scientific backing for treatments, and customer focus, integrated within the broader Hims & Hers corporate values.

Location:

Apostrophe's services are primarily focused on the United States market. As a brand under Hims & Hers Health, Inc., its geographic reach is aligned with Hims & Hers' operational footprint, which is predominantly US-based for its prescription services. There is no significant advertised global presence for Apostrophe's specific teledermatology services outside the US.

Street Address:

Specific street address not publicly listed; operates from Oakland.

City:

Oakland

State/Province:

CA

Country:

USA

Apostrophe's Global Presence

Distributed (Remote - USA)

Address: N/A (Remote Network)

To provide scalable and accessible dermatological consultations and care to patients across the United States, irrespective of their proximity to a physical clinic.

Buying Intent Signals for Apostrophe

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apostrophe

As of April 2025, Apostrophe' leadership includes:

Ben Holber - Co-founder of Apostrophe (Current role within Hims & Hers structure, potentially Head of Apostrophe Brand or similar)
Ryan Kastner - Co-founder of Apostrophe (Current role within Hims & Hers structure, potentially technology leadership for Apostrophe brand)
Andrew Dudum - CEO & Co-founder, Hims & Hers (Overseeing parent company)
Yemi Okupe - CFO, Hims & Hers (Overseeing parent company financials)

Investors of Apostrophe

Apostrophe has been backed by several prominent investors over the years, including:

SignalFire
GGV Capital
Tiger Global Management
Defy Partners
Offline Ventures
Note: Apostrophe was acquired by Hims & Hers Health, Inc. (NYSE: HIMS) in January 2021.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Focusing on Hims & Hers due to acquisition; specific Apostrophe brand executive changes are less publicized. Hims & Hers has seen some executive movements. For example, Soleil Teubner was appointed CFO in late 2022, later succeeded by Yemi Okupe.

Departures

Soleil Teubner, Soleil Teubner departed from the role of CFO at Hims & Hers.

New Appointments:

Yemi Okupe, Yemi Okupe was appointed as the new Chief Financial Officer for Hims & Hers, bringing extensive financial leadership experience.

Technology (Tech Stack) used by Apostrophe

Discover the tools Apostrophe uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apostrophe Email Formats and Examples

While Apostrophe is part of Hims & Hers, customer-facing emails for Apostrophe services would likely come from @apostrophe.com. Internal corporate emails might transition to @forhims.com or @forhers.com. Common formats include [first].[last] or [first_initial][last].

[first_initial][last]@apostrophe.com (e.g., jsmith@apostrophe.com) or [first].[last]@apostrophe.com (e.g., jane.smith@apostrophe.com)

Format

support@apostrophe.com (for customer service)

Example

70%

Success rate

News and media

MobiHealthNewsJanuary 14, 2021

Hims & Hers acquires personalized dermatology platform Apostrophe

Hims & Hers Health, Inc. announced its acquisition of Apostrophe, a teledermatology company, for approximately $150 million in a mix of cash and stock. The deal aims to bolster Hims & Hers' capabilities in delivering personalized dermatology treatments....more

Hims & Hers Investor RelationsMay 8, 2023

Hims & Hers Reports First Quarter 2023 Financial Results and Raises Full Year 2023 Outlook (Parent Company News)

Hims & Hers, the parent company of Apostrophe, reported strong Q1 2023 financial results, highlighting growth in subscribers and revenue, reflecting positively on its portfolio of brands including its dermatology offerings....more

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