Apollo, part of DERTOUR Group
Apollo, part of DERTOUR Group's Overview
Apollo is one of the Nordic region's leading travel agencies, offering a diverse range of holiday experiences including charter packages, city breaks, cruises, and training-focused trips. Operating in Sweden, Norway, Denmark, and Finland, Apollo is a key brand within DER Touristik Nordic AB, which is part of the European travel giant DER Touristik Group (a REWE Group company). Known for its strong presence in popular sun destinations and commitment to quality, Apollo caters to a wide variety of travelers, from families to solo adventurers and sports enthusiasts.
Where is Apollo, part of DERTOUR Group's Headquarters?
HQ Function
Serves as the central hub for DER Touristik Nordic's operations, including strategic planning, marketing, finance, IT, and support for the Apollo brand and other Nordic entities.
Notable Features:
Modern office environment in a central Stockholm location, designed to support a collaborative and efficient workflow. Offers easy access to city amenities and transport links.
Work Culture:
The work culture at DER Touristik Nordic's Stockholm headquarters is characterized by a passion for travel, dynamism reflecting the tourism industry, and a collaborative Nordic approach. Emphasis is placed on customer satisfaction, innovation in travel products, and fostering an international team environment.
HQ Significance:
This central office is pivotal for Apollo's Nordic strategy, overseeing operations, marketing, product development, and partnerships across Sweden, Norway, Denmark, and Finland, ensuring a cohesive brand experience under DER Touristik Nordic.
Values Reflected in HQ: The headquarters reflects values of customer-centricity, operational excellence, Nordic collaboration, innovation, and a forward-thinking approach to the evolving travel landscape.
Location:
While Apollo's primary operational focus is on serving customers in the Nordic countries (Sweden, Norway, Denmark, Finland), its global presence is defined by its extensive network of travel destinations offered worldwide. These destinations span popular holiday regions in Southern Europe (Greece, Spain, Croatia), Africa, Asia, and the Americas. Globally, functions such as destination management, contracting with hotels and local service providers, and on-site support for travelers are crucial. This is supported by the broader international infrastructure of its parent company, DER Touristik Group.
Street Address:
Sveavägen 90
City:
Stockholm
State/Province:
Stockholm County
Country:
Sweden
Apollo, part of DERTOUR Group's Global Presence
Oslo, Norway
Address: Kirkegata 15, 0153 Oslo (Visiting Address)
To serve the Norwegian customer base effectively, providing localized travel solutions, support, and strengthening Apollo's brand presence in Norway.
Copenhagen (Albertslund), Denmark
Address: Herstedøstervej 27-29, Bygning C, 2620 Albertslund, Denmark
To cater specifically to the Danish travel market with relevant holiday packages and ensure a strong competitive presence for Apollo in Denmark.
Helsinki, Finland
Address: Porkkalankatu 24, 00180 Helsinki, Finland
To effectively serve Finnish customers with tailored travel experiences and manage the Apollomatkat brand identity and operations within Finland.
Buying Intent Signals for Apollo, part of DERTOUR Group
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Executive Team of Apollo, part of DERTOUR Group
As of April 2025, Apollo, part of DERTOUR Group' leadership includes:
Investors of Apollo, part of DERTOUR Group
Apollo, part of DERTOUR Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
DER Touristik Nordic experienced a key leadership change in the past year with the appointment of a new CEO in late 2023, following the departure of the previous long-serving CEO earlier in the year. This marks a new phase for the company's Nordic operations.
Departures
New Appointments:
Technology (Tech Stack) used by Apollo, part of DERTOUR Group
Discover the tools Apollo, part of DERTOUR Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Apollo, part of DERTOUR Group Email Formats and Examples
Apollo, as part of DER Touristik Nordic, typically uses the @apollo.se domain for its Swedish operations and corporate communications. The most common email format observed is firstname.lastname@apollo.se. For other Nordic countries, local teams might use similar structures with country-specific Apollo domains (e.g., @apollo.no, @apollo.dk, @apollomatkat.fi) or communications might be routed through centralized dertouristik-nordic.com addresses for certain corporate functions.
[first].[last]@apollo.se
Format
claes.pellvik@apollo.se
Example
80%
Success rate
News and media
Travelnews.se • October 17, 2023
Apollo gets new Nordic CEO
Mikkel Middelhede has been appointed as the new CEO of DER Touristik Nordic (which includes Apollo). He previously served as commercial director at TUI and has prior experience with Primera Travel Group. He succeeded Leif Vase Larsen, who departed in February 2023....more
Standby.dk • April 26, 2024
Apollo again raises expectations for the summer season
Apollo has increased its summer season forecasts for the second time this year, reporting that 70% of summer trips are already sold. Greece continues to be the most popular destination, with Spain and Croatia also showing strong booking numbers, indicating robust travel demand....more
Turisme24.dk • February 22, 2024
Apollo aims to attract more guests to training-focused trips
Apollo is significantly expanding its portfolio of sports and training holidays. The company now features 15 training camps and sports-focused hotels, including new offerings like padel facilities and dedicated running trips, as it seeks to cater to a growing market of active travelers....more
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