APN Promise
APN Promise's Overview
The APN Promise Program is an initiative by Amazon Web Services (AWS) designed for AWS Partners who have demonstrated a strong commitment to customer obsession and have a proven track record of delivering successful outcomes for customers on AWS. Partners in this program undergo a rigorous technical validation by AWS solution architects and/or third-party auditors, ensuring they meet AWS's high standards for architectural best practices, operational excellence, security, reliability, performance efficiency, and cost optimization. This program helps customers identify and engage with AWS Partners who have deep expertise and are dedicated to their success.
Where is APN Promise's Headquarters?
HQ Function
Serves as the global headquarters for Amazon.com, including strategic direction, core technology development, and corporate functions for Amazon Web Services. Key decisions regarding AWS services, infrastructure, and partner programs like the APN Promise emanate from here and other key operational hubs.
Notable Features:
The Seattle campus is known for 'The Spheres,' unique biodomes that serve as an employee lounge and workspace. The Arlington HQ2 features modern, sustainable architecture designed to integrate with the urban environment.
Work Culture:
Characterized by Amazon's leadership principles, including customer obsession, innovation, frugality, and a bias for action. The environment is fast-paced, data-driven, and encourages high ownership.
HQ Significance:
Seattle is the birthplace of Amazon and remains its nerve center, driving global innovation and operations. Arlington's HQ2 represents a major expansion and commitment to talent in the Eastern US, particularly for AWS.
Values Reflected in HQ: Customer obsession, long-term thinking, innovation, and operational excellence are reflected in the design and functionality of the headquarters, aiming to foster collaboration and invention.
Location:
The APN Promise Program, as part of AWS, leverages Amazon Web Services' extensive global infrastructure and operations. AWS supports customers and partners in over 190 countries. This includes a worldwide network of AWS Regions and Availability Zones, sales offices, support centers, and R&D facilities. The APN Promise Program is globally available, allowing AWS Partners worldwide to participate and get validated, thereby offering assured service quality to customers across various geographies. Functions supported globally include cloud infrastructure services, technical support, partner development, sales, marketing, and training and certification programs.
Street Address:
410 Terry Ave N (Primary Amazon HQ)
City:
Seattle
State/Province:
Washington
Country:
USA
APN Promise's Global Presence
Arlington, Virginia, USA
Address: Metropolitan Park, 1450 S. Eads St, Arlington, VA 22202 (Part of HQ2)
Strategic hub for East Coast US operations, talent acquisition, and proximity to government and enterprise customers.
Dublin, Ireland
Address: Burlington Plaza, Burlington Road, Dublin 4, Ireland
Primary center for European, Middle Eastern, and African (EMEA) operations, data management, and customer engagement.
Singapore
Address: 23 Church Street, Capital Square, Singapore 049481
Central hub for AWS operations, business development, and partner ecosystem growth across the APAC region.
Herndon, Virginia, USA
Address: Various locations in Herndon and surrounding Fairfax/Loudoun Counties
Critical infrastructure hub for AWS's global cloud network, supporting a vast number of customers and services.
Buying Intent Signals for APN Promise
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of APN Promise
As of April 2025, APN Promise' leadership includes:
Investors of APN Promise
APN Promise has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
While specific executive changes directly tied to the APN Promise Program are not typically publicized at a high level, major leadership shifts at AWS or Amazon do occur. In the past year, AWS has continued to evolve its leadership structure to support growth in areas like AI and industry-specific solutions. For example, Scott Chancellor, former AWS Director of Product for Storage, Data, and Governance, left AWS in late 2023. Uwem Ukpong was appointed VP of Global Services in mid-2023.
Departures
New Appointments:
Technology (Tech Stack) used by APN Promise
Discover the tools APN Promise uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
APN Promise Email Formats and Examples
Amazon Web Services, as part of Amazon, utilizes several common email formats. These are typically based on employee names. The most common formats include [firstinitial][last]@amazon.com or [first].[last]@amazon.com. Variations might exist for specific departments or regional offices. For AWS specific communications, emails may also come from @amazonaws.com domains, especially for service notifications or support.
[firstinitial][last]@amazon.com (e.g., jdoe@amazon.com), [first].[last]@amazon.com (e.g., jane.doe@amazon.com)
Format
jdoe@amazon.com
Example
75%
Success rate
News and media
AWS Partner Network (APN) Blog • November 28, 2023
Amazon Web Services news title: Announcing Updates to the AWS Partner Paths and Programs
AWS announced enhancements to its Partner Paths and programs, including the APN Promise Program, at re:Invent 2023, aiming to provide more tailored support and benefits to partners, helping them build, market, and sell their AWS offerings more effectively and validate their expertise to customers....more
AWS News Blog • March 5, 2024
Amazon Web Services news title: AWS Continues Expansion of Global Infrastructure with New Regions
AWS announced plans for new infrastructure regions, further expanding its global footprint. This expansion supports partners in the APN Promise Program by providing more localized cloud resources to serve their customers with lower latency and data residency options....more
TechCrunch • May 15, 2024
Amazon Web Services news title: AWS Emphasizes Generative AI Capabilities for Partners and Customers
AWS has been heavily promoting its generative AI services like Amazon Bedrock and tools for partners, encouraging them to build innovative solutions. The APN Promise Program helps identify partners with validated skills in these emerging technologies....more
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