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APN Outdoor's Overview

Total employees53
HeadquartersNorth Sydney
Founded2004

APN Outdoor Group Limited was a prominent out-of-home (OOH) advertising company with a significant presence in Australia and New Zealand. It offered a diverse portfolio of advertising solutions including billboards (static and digital), transit (bus, tram, rail), airport, and retail media. The company was known for its extensive network of high-traffic sites and its investment in digital OOH technology. In October 2018, APN Outdoor was acquired by JCDecaux, a global leader in outdoor advertising, and its operations were subsequently integrated into JCDecaux's existing business in the region.

Where is APN Outdoor's Headquarters?

HQ Function

Served as the central hub for executive management, strategic planning, finance, national sales leadership, and marketing for its out-of-home advertising network across Australia and New Zealand.

Notable Features:

The headquarters occupied modern corporate office facilities within a key commercial district, designed to support its operational and strategic needs. It was not primarily known for unique architectural highlights but rather for its functional and collaborative environment.

Work Culture:

The work culture at APN Outdoor was generally characterized as dynamic, results-driven, and fast-paced, typical of the competitive media and advertising industry. There was a strong emphasis on sales performance, innovation in outdoor media solutions, and maintaining market leadership.

HQ Significance:

The headquarters was highly significant as the nerve center for one of the leading out-of-home media companies in the Australia and New Zealand region, directing its growth and operations until its acquisition.

Values Reflected in HQ: The headquarters aimed to reflect professionalism, innovation in media, and a strong market presence, values crucial for an advertising industry leader. The location and setup supported collaboration and strategic decision-making.

Location:

Prior to its acquisition by JCDecaux in 2018, APN Outdoor's operations were primarily concentrated in Australia and New Zealand. It supported a full suite of out-of-home advertising solutions, including roadside billboards (both static and digital under brands like 'Elite Screens'), transit advertising (covering buses, trams, and rail networks), airport advertising, and advertising in retail and lifestyle environments. The company had a strong market share and an extensive inventory of sites in major metropolitan and regional areas across these two countries. It did not have a significant operational presence outside of the ANZ region, focusing its expertise and resources domestically.

Street Address:

50 Miller Street

City:

North Sydney

State/Province:

NSW

Country:

Australia

APN Outdoor's Global Presence

Melbourne, VIC, Australia

Address: Level 3, 160 Harbour Esplanade, Docklands VIC 3008, Australia

Served the Victorian advertising market, focusing on local and national client campaigns within the state.

Brisbane, QLD, Australia

Address: Level 1, 130 Commercial Road, Teneriffe QLD 4005, Australia

Supported advertising clients and media assets in Queensland, including major urban centers and transit networks.

Adelaide, SA, Australia

Address: 205 Morphett Street, Adelaide SA 5000, Australia

Catered to the South Australian advertising market, providing local expertise and access to APN Outdoor's network.

Perth, WA, Australia

Address: Suite 3, 431 Roberts Road, Subiaco WA 6008, Australia

Served the Western Australian market, connecting advertisers with audiences through billboards and other outdoor media formats.

Auckland, New Zealand

Address: Level 2, 202 Ponsonby Road, Ponsonby, Auckland 1011, New Zealand

Led APN Outdoor's activities in New Zealand, providing comprehensive OOH solutions across the country.

Buying Intent Signals for APN Outdoor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of APN Outdoor

As of April 2025, APN Outdoor' leadership includes:

James Warburton - Chief Executive Officer & Managing Director
Richard Herring - Chief Financial Officer
Andrew Hines - Chief Operating Officer / Chief Development Officer

Investors of APN Outdoor

APN Outdoor has been backed by several prominent investors over the years, including:

Public Shareholders (formerly listed on ASX as APO)
JCDecaux SA (Acquirer in 2018)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits2

Executive movements in the 12 months leading up to and including the October 2018 acquisition were dominated by the JCDecaux takeover. This resulted in the departure of APN Outdoor's key leadership, including the CEO and CFO. No new standalone executive hires for APN Outdoor were reported as the company was integrated into JCDecaux's existing structure and leadership.

Departures

James Warburton, Departed as CEO following the completion of the JCDecaux acquisition.
Richard Herring, Departed as CFO following the completion of the JCDecaux acquisition.

New Appointments:

Steve O'Connor (JCDecaux), Following JCDecaux's acquisition, Steve O'Connor, then CEO of JCDecaux Australia, assumed leadership of the integrated business including former APN Outdoor assets.

Technology (Tech Stack) used by APN Outdoor

Discover the tools APN Outdoor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

APN Outdoor Email Formats and Examples

Prior to its acquisition by JCDecaux in 2018, APN Outdoor likely utilized standard corporate email formats common in Australia. These email addresses (e.g., @apnoutdoor.com.au) are now inactive. For current communication, refer to JCDecaux's contact information.

Common historical formats likely included [first_initial][last]@apnoutdoor.com.au or [first].[last]@apnoutdoor.com.au

Format

jdoe@apnoutdoor.com.au (example of a likely historical format)

Example

0 (Company defunct, emails inactive)%

Success rate

News and media

JCDecaux Press ReleasesOctober 31, 2018

JCDecaux completes the acquisition of APN Outdoor in Australia and New Zealand and strengthens its leadership position in Asia-Pacific

JCDecaux SA announced the successful completion of its acquisition of 100% of APN Outdoor Group Limited. This strategic acquisition made JCDecaux the market leader in Australia and expanded its presence in New Zealand, significantly strengthening its position in the Asia-Pacific region....more

MumbrellaMay 9, 2017

APN Outdoor switches on Sydney’s largest digital billboard at airport

APN Outdoor launched Sydney's largest digital billboard located at Sydney Airport. The 'Elite Screen' marked a significant addition to its digital out-of-home portfolio, targeting high-value airport audiences with dynamic advertising capabilities....more

Australian Financial Review (AFR)June 26, 2018

JCDecaux lobs $1.1b bid for APN Outdoor

French outdoor advertising giant JCDecaux made a $1.1 billion takeover bid for APN Outdoor, signaling a major consolidation in the Australian out-of-home advertising market. The offer was well-received by APN Outdoor's board....more

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