APIVITA S.A. is a Greek company founded in 1979 by pharmacists Niki and Nikos Koutsianas. Inspired by the honeybee society, the unique biodiversity of Greek nature, and Hippocrates' holistic approach to health, beauty, and well-being, APIVITA (meaning 'life of the bee') offers a wide range of innovative natural cosmetics. Their products combine propolis, honey, royal jelly, and beeswax with plant extracts, essential oils, and green cosmetology principles. APIVITA is committed to sustainability, from sourcing ingredients to eco-friendly packaging and its bioclimatic facilities. Since 2017, APIVITA has been part of the PUIG Group, further expanding its international reach while maintaining its core philosophy.
The headquarters houses APIVITA's main administrative offices, research and development laboratories, and a modern, bioclimatic production facility where its natural cosmetic products are manufactured.
The facility is renowned for being bioclimatic, designed with sustainability in mind, featuring green roofs, geothermal energy utilization, and an on-site botanical garden with 200 Greek medicinal plants used in their formulations and research. It includes an interactive gallery, the 'Ark', showcasing the world of bees and Greek flora.
The work culture at APIVITA's HQ likely emphasizes innovation, a passion for natural ingredients, sustainability, ethical practices, and a collaborative environment inspired by its Greek heritage and the industrious nature of bees.
The Markopoulo headquarters is significant as it centralizes APIVITA's operations, from R&D to production, under one roof, reflecting its commitment to quality control and eco-friendly practices. It's a physical embodiment of their 'green' philosophy and commitment to sustainability.
APIVITA S.A. has a significant global presence, distributing its natural cosmetic products in over 40 countries worldwide. This includes markets across Europe (e.g., Spain, France, Cyprus, Romania, Netherlands, Belgium), Asia (e.g., Hong Kong, Japan, South Korea, China), and the Americas. Their international expansion is supported through a network of pharmacies, department stores, concept stores, online retail, travel retail, and dedicated APIVITA stores in select locations. Key global functions supported include international sales, marketing, brand management, and logistics to cater to its diverse market entries.
Building B, ViPa Markopoulou, Markopoulo Mesogaias 190 03, Greece
Markopoulo Mesogaias
Attica
Greece
Address: Calle Hermosilla, Numero 29, Planta 2, 28001 Madrid, Spain
To expand APIVITA's reach in the Spanish market, leveraging Puig's local expertise, catering to consumer preferences for natural cosmetics, and strengthening the brand's European footprint.
Address: Solonos 6, Kolonaki, 106 73 Athens, Greece
To provide a holistic brand experience in APIVITA's home city, educate consumers about natural ingredients and bee-derived products, and serve as a model for international retail concepts. It strengthens brand loyalty and visibility in the Greek market.
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As of April 2025, APIVITA SA' leadership includes:
APIVITA SA has been backed by several prominent investors over the years, including:
No major C-level executive (CEO, CFO, COO) hires or exits directly at APIVITA S.A. have been publicly announced in the last 12 months. As a subsidiary of Puig, leadership changes, if any, may be internal appointments or managed under the Puig group without widespread public disclosure specific to APIVITA.
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APIVITA S.A. likely uses standardized email formats for its employees. Common corporate email patterns include [first_name].[last_name]@[companydomain].com or [first_initial][last_name]@[companydomain].com. The exact primary format used by APIVITA S.A. is typically [first].[last]@apivita.com.
[first].[last]@apivita.com
Format
example.name@apivita.com
Example
75%
Success rate
TRBusiness • May 9, 2024
APIVITA S.A. collaborated with Avolta (formerly Dufry) to launch 'The Bee’s Pluralism,' an engaging travel retail campaign at Athens International Airport. The initiative highlights the importance of bees and biodiversity, aligning with APIVITA's commitment to nature and sustainability, while promoting its bee-derived products to international travelers....more
Premium Beauty News • September 2023
APIVITA launched its innovative BEEVINE ELIXIR anti-aging skincare line, combining patented Propolift complex (propolis & vine polyphenols) and plant collagen. The range aims to reactivate skin youthfulness, offering a natural alternative to retinol for firmness and wrinkle reduction....more
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