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Apica's Overview

Total employees80
HeadquartersStockholm
Founded2005

Apica AB is a Swedish technology company specializing in solutions that ensure the performance and availability of business-critical applications. They provide active synthetic monitoring, load testing, and observability tools that help businesses proactively identify and resolve performance issues before they impact end-users. Apica's platform, including the next-generation Apica Ascent, offers deep insights into application behavior, enabling organizations to optimize user experience, manage SLAs, and reduce the risk of downtime.

Where is Apica's Headquarters?

HQ Function

Serves as the global nerve center for Apica AB, housing key executive leadership, research and development, product management, core engineering, finance, and administrative functions.

Notable Features:

Modern office facilities situated in Södermalm, a vibrant and central district of Stockholm, designed to foster innovation and collaboration among teams. The location offers excellent connectivity and access to a rich tech ecosystem.

Work Culture:

Apica fosters a dynamic, innovative, and customer-centric work culture. It emphasizes teamwork, technological excellence, and a proactive approach to problem-solving, with a strong focus on empowering employees and supporting professional growth in the fast-paced tech industry.

HQ Significance:

The Stockholm headquarters is strategically important, leveraging Sweden's strong technology talent pool and its reputation as a leading European innovation hub. It allows Apica to stay at the forefront of monitoring and testing technologies.

Values Reflected in HQ: The headquarters likely reflects Apica's core values of innovation, precision, customer focus, and reliability through its functional design, technological infrastructure, and collaborative workspaces.

Location:

Apica AB maintains a significant global presence with its headquarters in Stockholm, Sweden, and key regional offices in North America (Santa Monica, USA), Europe (London, UK), and Asia-Pacific (Hong Kong). This international footprint enables Apica to provide localized sales, technical support, and professional services to its diverse clientele worldwide, ensuring comprehensive coverage for its synthetic monitoring, load testing, and observability solutions across various time zones and markets.

Street Address:

Ringvägen 100, Plan 9

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Apica's Global Presence

Santa Monica, CA, USA

Address: 401 Wilshire Blvd, 12th Floor, Santa Monica, CA 90401, USA

Drives business development and provides localized support for Apica's growing customer base in North America, a key market for observability and performance testing solutions.

London, United Kingdom

Address: 1 Poultry, London, EC2R 8EJ, United Kingdom

Strengthens Apica's presence in the European market, offering localized expertise and support to businesses navigating complex digital transformations and performance challenges.

Hong Kong, Hong Kong

Address: Room 1201, 12/F, AT Tower, 180 Electric Road, North Point, Hong Kong

Facilitates expansion and service delivery in the rapidly growing Asian markets, ensuring regional customers have access to Apica's advanced monitoring and testing capabilities.

Buying Intent Signals for Apica

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apica

As of April 2025, Apica' leadership includes:

Jason Haworth - Chief Executive Officer (CEO)
Sven Hammar - Co-founder & Chief Strategy Officer (CSO)
Carmen Carey - Non-Executive Chair
Gustaf Sahlman - Chief Financial Officer (CFO)
Pehr Sjödinsson - Chief Technology Officer (CTO)

Investors of Apica

Apica has been backed by several prominent investors over the years, including:

Oxx
Industrifonden
SEB Venture Capital
ALMI Invest
Aggregate

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Apica AB strengthened its leadership team with the appointment of Gustaf Sahlman as Chief Financial Officer in February 2023. No other major public announcements regarding executive hires or departures have been noted within the immediate past 12 months (approx. May 2023 - May 2024).

New Appointments:

Gustaf Sahlman, Gustaf Sahlman joined Apica AB as the new Chief Financial Officer, tasked with overseeing the company's financial strategy and operations.

Technology (Tech Stack) used by Apica

Discover the tools Apica uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apica Email Formats and Examples

Apica AB primarily utilizes the 'first.last@apica.io' email format for its employees. Variations might exist but this is the most common pattern observed.

first.last@apica.io

Format

jane.doe@apica.io

Example

85%

Success rate

News and media

Business WireMarch 5, 2024

Apica Delivers Breakthrough Observability and Synthetic Monitoring for Mainframes

Apica announced new capabilities extending its observability and synthetic monitoring solutions to mainframe environments, helping businesses ensure the performance and reliability of critical legacy systems....more

Business WireOctober 17, 2023

Apica Announces Partnership with Evolven to Deliver Integrated Change Risk Prediction and Performance Testing

Apica partnered with Evolven to integrate change risk prediction with performance testing, enabling organizations to proactively identify and mitigate risks associated with application changes....more

Business WireOctober 4, 2023

Apica Announces LoadTest Portal for Scripting and Self-Service Testing is Now Free

Apica made its LoadTest Portal for scripting and self-service load testing available for free, aiming to democratize access to performance testing tools for developers and QA teams....more

Business WireMarch 21, 2023

Apica™ Launches Next-Generation Platform Apica Ascent™ to Address Growing Need for Observability and Proactive Performance Monitoring

Apica launched Apica Ascent, its next-generation observability platform, designed to provide proactive performance monitoring and deep insights into complex application ecosystems....more

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