Apex Car Rentals is a well-established car rental company known for offering affordable and reliable vehicle hire options, primarily catering to tourists and budget-conscious travelers in New Zealand and Australia. With a wide range of vehicles, from compact cars to larger family vehicles and 4WDs, Apex focuses on providing value for money and good customer service. They have numerous branches conveniently located at major airports and city centers across both countries. The company was founded in 1992 in Christchurch, New Zealand, and has since grown to become a significant player in the local car rental market before being acquired.
Serves as the primary administrative and operational center for Apex Car Rentals in New Zealand, overseeing fleet management, customer service standards, marketing, and strategic planning for the region.
Strategically located near Christchurch International Airport, facilitating efficient vehicle logistics, maintenance, and quick access for airport-arriving customers. The facility likely combines modern office spaces with areas for vehicle processing and preparation.
A customer-focused and fast-paced environment, emphasizing teamwork, efficiency, and delivering value to travelers. The culture likely reflects the dynamic nature of the tourism and travel industry.
The Christchurch office is significant as the birthplace of Apex Car Rentals and remains crucial for managing its extensive New Zealand network, ensuring service consistency and operational excellence.
Apex Car Rentals primarily operates across New Zealand and Australia. It has established a comprehensive network of rental locations in major cities, popular tourist destinations, and at key airports in these two countries. While not 'global' in the sense of operating on every continent, it has a very strong and recognized presence within the Oceania region, serving both domestic and international travelers effectively.
25 Logistics Drive, Harewood (Christchurch Airport)
Christchurch
Canterbury
New Zealand
Address: Corner of Tom Pearce and Rennie Drive, Auckland Airport, Auckland 2022, New Zealand
Provides essential car rental services for travelers arriving at Auckland International Airport, facilitating exploration of the North Island and catering to local demand.
Address: Shop 3, 39-41 Discovery Road, Melbourne Airport, VIC 3043, Australia (Servicing Melbourne Airport)
Supports the significant tourism and business travel market in Victoria, providing convenient vehicle access for exploring Melbourne and the surrounding regions.
Address: 12 Grant Road, Frankton, Queenstown 9300, New Zealand (Servicing Queenstown Airport)
Provides vital car rental services for visitors to Queenstown and the surrounding lakes and mountains, supporting the region's extensive tourism activities.
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As of April 2025, Apex Car Rentals' leadership includes:
Apex Car Rentals has been backed by several prominent investors over the years, including:
No high-profile executive changes specific to the Apex Car Rentals brand have been publicly announced in the last 12 months. Leadership and strategic roles are typically integrated within the broader Jucy Group and Avis Budget Group structures following recent acquisitions.
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Apex Car Rentals likely utilizes standard corporate email formats for its communications. Common structures include a combination of the employee's first name, last name, or initial, followed by the company domain (e.g., @apexrentacar.co.nz or @apexrentacar.com.au).
[first_initial][last]@apexrentacar.co.nz
Format
gfleming@apexrentacar.co.nz
Example
70%
Success rate
Apex Car Rentals Blog • December 11, 2023
Apex Car Rentals announced its proud sponsorship of The Lion Foundation Young Enterprise Scheme (YES) National Awards for 2023, demonstrating its commitment to supporting young entrepreneurs and future business leaders in New Zealand....more
Avis Budget Group Newsroom • November 2, 2022
Avis Budget Group, Inc. announced the acquisition of Jucy Group Limited, a leading car and campervan rental company in Australia and New Zealand. Jucy Group had previously acquired Apex Car Rentals, bringing the Apex brand under the umbrella of Avis Budget Group's portfolio, significantly expanding its presence in the Australasian market....more
Apex Car Rentals Blog • August 15, 2023
Apex Car Rentals published a guide encouraging travelers to explore New Zealand's winter landscapes, highlighting suitable vehicles from their fleet and popular winter destinations, aiming to boost off-season tourism....more
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