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Apartment Therapy Media's Overview

Total employees255
HeadquartersNew York
Founded2004

Apartment Therapy is a prominent digital media company focused on home design, decor, and lifestyle. Founded by Maxwell Ryan in 2004, it started as a blog and has grown into a major online resource offering daily inspiration, advice, home tours, DIY projects, and shopping guides. The platform aims to help people make their homes more beautiful, organized, and healthy, regardless of their budget or space constraints. It emphasizes real-life solutions and fosters a strong community of readers passionate about creating homes they love. Apartment Therapy also operates The Kitchn, a popular site for home cooking and kitchen intelligence.

Where is Apartment Therapy Media's Headquarters?

HQ Function

Serves as the central hub for editorial operations, content creation, marketing, product development, and business administration for Apartment Therapy and its sister site, The Kitchn.

Notable Features:

While specific interior details are private, offices of design-focused media companies like Apartment Therapy typically feature inspiring, well-designed spaces that reflect their brand ethos, likely incorporating modern aesthetics, collaborative workspaces, and, naturally, stylish decor.

Work Culture:

The work culture is described as creative, collaborative, and fast-paced, typical of a digital media environment. There's a strong emphasis on lifestyle, home, and design, with employees often passionate about these topics.

HQ Significance:

Being located in NYC provides Apartment Therapy with access to a rich pool of creative talent, industry events, design trends, and partnership opportunities crucial for a leading lifestyle media brand.

Values Reflected in HQ: The headquarters likely reflects values of creativity, inspiration, community, practicality, and a passion for beautiful, functional living spaces.

Location:

While Apartment Therapy's physical operations and core team are primarily based in the United States (New York City headquarters and distributed remote employees), its digital content reaches a global audience. Readers from around the world access its website for home design inspiration, tips, and community. The company's focus is on English-language content, primarily catering to North American and other English-speaking markets, but its universal themes of home and well-being resonate internationally.

Street Address:

270 Lafayette Street, Suite 1300

City:

New York

State/Province:

NY

Country:

USA

Apartment Therapy Media's Global Presence

Remote / Distributed, USA

Address: N/A (Distributed workforce)

To broaden content reach, tap into diverse regional design trends, and offer flexible working arrangements for its team. No single other large physical office is publicly listed, indicating a hybrid or remote-first approach for many roles outside the NYC HQ.

Buying Intent Signals for Apartment Therapy Media

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Apartment Therapy Media

As of April 2025, Apartment Therapy Media' leadership includes:

Maxwell Ryan - Founder
Rien Stanyer - CEO, Apartment Therapy Media
Laura Schocker - Chief Content Officer
Rebecca Blum - SVP, Marketing & Audience Development
Dianna Mazzone - Head of Commerce

Investors of Apartment Therapy Media

Apartment Therapy Media has been backed by several prominent investors over the years, including:

Privately Held. Apartment Therapy has largely grown organically or through private funding, without major publicly disclosed venture capital rounds.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Apartment Therapy Media has seen some strategic hires in the past year, particularly focusing on strengthening its commerce division. No major executive departures have been publicly noted.

New Appointments:

Dianna Mazzone, Dianna Mazzone joined Apartment Therapy Media to lead and expand its commerce initiatives across Apartment Therapy and The Kitchn.

Technology (Tech Stack) used by Apartment Therapy Media

Discover the tools Apartment Therapy Media uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Apartment Therapy Media Email Formats and Examples

Apartment Therapy commonly uses the [first initial][last name]@apartmenttherapy.com and [first name]@apartmenttherapy.com email formats. Other variations might exist but these are the most frequently observed.

[first_initial][last]@apartmenttherapy.com or [first]@apartmenttherapy.com

Format

mryan@apartmenttherapy.com (Maxwell Ryan example) or maxwell@apartmenttherapy.com

Example

80%

Success rate

News and media

PR NewswireAugust 2, 2023

Apartment Therapy Media Taps Dianna Mazzone To Lead Commerce For Apartment Therapy & The Kitchn

Apartment Therapy Media announced the hiring of Dianna Mazzone as the new Head of Commerce for its brands Apartment Therapy and The Kitchn. Mazzone will oversee the commerce content strategy and affiliate partnerships to drive revenue growth....more

MediaPostMay 10, 2022

Apartment Therapy, The Kitchn Name Laura Schocker Chief Content Officer

Laura Schocker was promoted to Chief Content Officer for Apartment Therapy Media, overseeing content strategy for both Apartment Therapy and The Kitchn. She previously served as Editor-in-Chief of Apartment Therapy....more

Apartment Therapy (Self-Published)February 15, 2024

Apartment Therapy Announces Return of 'Small/Cool Contest' for 2024

Apartment Therapy announced the return of its popular 'Small/Cool Contest,' inviting readers to submit their stylish small living spaces for a chance to be featured and win prizes. This highlights their ongoing engagement with their community and focus on small-space living solutions....more

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