Antenna is a leading provider of subscription business intelligence and competitive analytics. The company offers a robust platform that delivers data-driven insights into the rapidly evolving subscription economy. By tracking subscriber trends, market share, and competitive performance across various sectors like streaming media, SaaS, and direct-to-consumer services, Antenna empowers businesses to make informed strategic decisions, optimize customer acquisition and retention, and identify growth opportunities. Their analytics help companies understand the nuances of subscriber behavior, benchmark against competitors, and navigate the complexities of the subscription landscape.
The New York headquarters serves as the central hub for Antenna's core operations, including product development, data analytics, research, sales, marketing, and executive leadership. It's where strategic decisions are made and the company's vision is driven forward.
The headquarters likely features a modern office design conducive to collaboration and innovation, common for tech companies in NYC. This may include open-plan workspaces, technologically equipped meeting rooms, and communal areas designed to foster creativity and teamwork.
Antenna's HQ likely fosters a dynamic, data-driven, and collaborative work culture. Employees are passionate about media, technology, and analytics, working in a fast-paced environment focused on delivering actionable insights to clients in the subscription economy. Emphasis is placed on intellectual curiosity and market expertise.
The New York City location provides Antenna with direct access to major media companies, financial institutions, advertising agencies, and a rich talent pool, which are crucial for its business intelligence and analytics services focused on the subscription market.
While headquartered in New York City, Antenna serves a global clientele within the subscription economy. Its data and analytics cover international markets, particularly focusing on North America and Europe. The company supports businesses worldwide through its platform, insights, and a distributed team that complements its NYC-based operations, enabling global reach for its market intelligence services.
79 Madison Avenue
New York
NY
USA
Address: N/A
To support global operations, client services, and specialized roles by tapping into talent irrespective of geographical location, ensuring comprehensive market coverage and responsiveness.
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As of April 2025, Antenna Group' leadership includes:
Antenna Group has been backed by several prominent investors over the years, including:
Antenna has actively strengthened its leadership team over the past 12-18 months with several key strategic hires at the VP level, particularly in People, Finance, and Marketing, reflecting a period of significant growth and operational scaling. No major executive departures have been publicly announced during this period.
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Antenna likely utilizes standard professional email formats for its employees. Common patterns for tech companies include using the first name or a combination of first and last names with the company domain.
[first]@antenna.com
Format
jane@antenna.com
Example
75%
Success rate
Antenna Insights • May 15, 2024
Antenna's latest data reveals that Netflix's ad-supported tier has reached 23 million monthly active users in the U.S. as of early 2024, indicating significant adoption of the lower-cost offering and its impact on the streaming landscape....more
Adweek • May 1, 2024
Data from Antenna indicates that the bundled Paramount+ with Showtime service added almost 1 million new U.S. subscribers in the month following its price increase and Showtime integration, suggesting resilience in its value proposition....more
TechCrunch • January 24, 2024
According to data from analytics firm Antenna, Warner Bros. Discovery's Max streaming service saw a decline of 1.8 million U.S. subscribers in the fourth quarter of 2023, while NBCUniversal's Peacock gained 3 million subscribers during the same period, highlighting shifts in the competitive streaming market....more
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