Anta
Anta's Overview
Anta Sports Products Limited is a leading Chinese multinational sports equipment and apparel corporation headquartered in Jinjiang, Fujian. Founded in 1991, ANTA has grown to become one of the world's largest sportswear companies by revenue, designing, developing, manufacturing, and marketing a wide range of sporting goods, including footwear, apparel, and accessories under its flagship ANTA brand and other acquired brands such as FILA (in China, Hong Kong, Macao, and Singapore), Salomon, Arc'teryx, Wilson, Peak Performance, and Descente (in China). ANTA aims to unlock the potential of both mass and high-end sports markets with a multi-brand strategy, catering to diverse consumer needs from professional athletes to everyday sports enthusiasts.
Where is Anta's Headquarters?
HQ Function
The headquarters serves as the central hub for Anta's global operations, including group strategy, brand management for ANTA brand, research and development, strategic planning, marketing, and corporate governance.
Notable Features:
The Anta headquarters, located within the Anta Industrial Park in Jinjiang, features modern office buildings, advanced R&D centers focused on sports science and material innovation, and potentially showrooms displaying its diverse product portfolio. While specific architectural accolades are not widely publicized, the campus represents a significant corporate presence and investment in innovation.
Work Culture:
Anta's work culture is driven by its 'Keep Moving' spirit, emphasizing innovation, performance, and consumer-centricity. It fosters teamwork, continuous improvement, and a dynamic approach to the fast-paced sportswear market, blending Chinese entrepreneurial values with global management practices.
HQ Significance:
The Jinjiang headquarters is significant as it's located in the heart of China's sportswear manufacturing base, symbolizing Anta's roots and its growth into a global sportswear giant. It anchors its primary operations and R&D for the core ANTA brand.
Values Reflected in HQ: The headquarters likely reflects Anta's core values of 'Keep Moving' (innovation and progress shown through R&D centers), customer-centricity (design for consumer needs), and craftsmanship (link to its manufacturing origins). The scale and modernity also project its ambition as a global leader.
Location:
Anta Sports supports a wide range of functions globally. This includes extensive research and development with design centers strategically located in China, the United States, Japan, South Korea, and Europe, catering to different brands and market needs. Manufacturing is primarily concentrated in Asia. Marketing, sales, and retail operations span numerous countries, supported by a complex supply chain management system. The acquisition of Amer Sports significantly amplified its global footprint, especially in Europe and North America, managing functions from product innovation to international market expansion for brands like Salomon, Arc'teryx, and Wilson.
Street Address:
Anta Building, Chidian Town, Jinjiang City
City:
Jinjiang, Quanzhou
State/Province:
Fujian Province
Country:
China
Anta's Global Presence
Helsinki, Uusimaa, Finland
Address: Konepajankuja 1, 00510 Helsinki, Finland
To oversee the global strategy, product development, marketing, and distribution for the portfolio of brands under Amer Sports, targeting premium and professional sports segments worldwide, particularly in Europe and North America.
Shanghai, China
Address: Various locations, often in major business districts like Xuhui or Jing'an (Specific addresses vary by brand). For example, FILA has a significant presence.
To drive growth and brand presence in the highly competitive and fashion-forward East China market, leveraging Shanghai's status as a global financial and cultural center to attract talent and connect with consumers.
Buying Intent Signals for Anta
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Executive Team of Anta
As of April 2025, Anta' leadership includes:
Investors of Anta
Anta has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the last twelve months, Anta Sports Products has focused on strategic leadership enhancements, appointing key internal finance personnel to executive director roles and welcoming new independent expertise to its board. No major executive departures at the group's highest levels were noted during this period, following a significant Co-CEO structure implementation early in 2023.
New Appointments:
Technology (Tech Stack) used by Anta
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Anta Email Formats and Examples
Anta Sports Products, like many large corporations, typically uses standardized email formats for its employees. Common formats often involve combinations of the employee's first name, last name, or initials, followed by the company domain. The exact primary format can vary, but patterns are generally consistent for professional communication.
[firstname].[lastname]@anta.com or [firstinitial][lastname]@anta.com
Format
ming.zhang@anta.com
Example
70%
Success rate
News and media
PR Newswire / Yahoo Finance • April 18, 2024
Anta Sports Products Reports Strong Q1 2024 Growth Across Brands
Anta Sports Products Limited announced its Q1 2024 operational performance, highlighting continued growth. Retail sales of ANTA branded products recorded mid-single-digit year-on-year positive growth. FILA brand achieved high-single-digit positive growth compared to the same period in 2023. All other brands (including Descente and Kolon Sport) collectively experienced a robust 25-30% positive growth, indicating strong momentum for the group....more
Anta Sports Investor Relations / Reuters • March 26, 2024
Anta Sports Products Achieves Record Revenue and Profit in 2023
Anta Sports announced its annual results for 2023, reporting record-high revenue of 62.36 billion yuan (approx $8.63 billion), a 16.2% year-on-year increase. Net profit also surged by 34.9% to 10.24 billion yuan. The growth was driven by strong performance across its brand portfolio, particularly ANTA brand and FILA, alongside significant contributions from its other brands....more
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