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Ansira's Overview

Total employees1326
HeadquartersDallas
Founded1919

Ansira is an independent, global marketing technology and services firm that empowers companies to drive predictable, programmatic growth by orchestrating locally relevant, personalized customer experiences at scale. Ansira's proprietary Channel Partner Marketing Platform (CPMP) and robust suite of data, technology, and activation services help brands to understand, engage, and activate their customers, channel partners, and local representatives. Ansira serves a diverse range of industries, including automotive, retail, CPG, technology, and restaurants, enabling them to build stronger customer relationships and achieve measurable results.

Where is Ansira's Headquarters?

Ansira officeAnsira officeAnsira officeAnsira office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Dallas headquarters serves as the central hub for Ansira's corporate leadership, strategic planning, core technology and product development, finance, and global administrative operations.

Notable Features:

Located in a modern office building in the Uptown Dallas area, offering contemporary workspaces designed for collaboration and innovation. Specific architectural highlights beyond a professional, modern aesthetic are not prominently publicized.

Work Culture:

Ansira fosters a collaborative, innovative, and results-driven work environment. The culture emphasizes data-driven decision-making, customer-centricity, and continuous learning to adapt to the evolving marketing landscape.

HQ Significance:

The Dallas HQ is strategically important due to its central U.S. location, access to a rich and diverse talent pool, proximity to key clients and partners, and its role in anchoring Ansira's North American operations.

Values Reflected in HQ: The headquarters' location in a dynamic business district and its modern, functional design reflect Ansira's values of innovation, professionalism, agility, and a forward-thinking approach to marketing technology and services.

Location:

Ansira maintains a significant global presence with offices and remote teams strategically positioned across North America, Europe, and the Asia-Pacific region. This network enables Ansira to deliver localized marketing strategies and support at a global scale. Key functions supported globally include marketing technology development and deployment, data science and analytics, omnichannel campaign execution, client services, strategic consulting, and operational support, ensuring comprehensive solutions for multinational brands.

Street Address:

2300 N. Field Street, Suite 1000

City:

Dallas

State/Province:

TX

Country:

USA

Ansira's Global Presence

Chicago, IL/USA

Address: 303 E Wacker Dr, Suite 400, Chicago, IL 60601

Supports major clients in the Midwest region and leverages Chicago's status as a major business, advertising, and marketing center for talent and industry connections.

Bengaluru, India

Address: Ground & 1st Floor, Salarpuria Sattva Magnificia, Door No. 78, Old Madras Road, Next to KR Puram Tin Factory, Bengaluru, Karnataka – 560016, India

Leverages India's extensive technology talent pool to drive innovation, enhance product development, and provide scalable, cost-effective operational support for Ansira's global client base.

Melbourne, Australia

Address: Level 11, 459 Collins Street, Melbourne, VIC 3000, Australia

Acts as a strategic base for market expansion and service delivery within the growing APAC market, catering to the specific needs of regional clients.

Troy, MI/USA

Address: 100 W. Big Beaver Road, Suite 200, Troy, MI 48084

Strategically located to support key automotive clients and leverage the deep industry expertise present in the Detroit metropolitan area.

Buying Intent Signals for Ansira

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ansira

As of April 2025, Ansira' leadership includes:

Andy Arnold - Chief Executive Officer
Laurie MacLaren - Chief Operating Officer
Colin Reid - Chief Financial Officer
Keri Hohensee - Chief People Officer
Kumar Ananthanarayana - Chief Technology Officer
John Parsons - Chief Client Officer

Investors of Ansira

Ansira has been backed by several prominent investors over the years, including:

Truelink Capital

Executive New Hires/Exits in the Last 12 Months

Hire5
Exits0

Over the past 12-18 months, Ansira has undergone a significant refreshment of its executive leadership team, particularly following its acquisition by Truelink Capital. This includes the appointment of a new CEO and several other key C-suite executives, positioning the company for its next chapter of growth and innovation.

New Appointments:

Andy Arnold, Andy Arnold appointed as new CEO.
Colin Reid, Colin Reid appointed as new CFO.
Keri Hohensee, Keri Hohensee appointed as new CPO.
Kumar Ananthanarayana, Kumar Ananthanarayana appointed as new CTO.
John Parsons, John Parsons appointed as new CCO.

Technology (Tech Stack) used by Ansira

Discover the tools Ansira uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ansira Email Formats and Examples

Ansira's most common email format is first.last@ansira.com. This pattern is widely used across the organization for employee email addresses. Other formats may exist but are less common.

first.last@ansira.com

Format

jane.doe@ansira.com

Example

98%

Success rate

News and media

Ansira Press ReleaseMay 16, 2024

Ansira Named a Leader in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2024

Ansira was recognized as a Leader by Forrester Research in its Q2 2024 Wave report on Through-Channel Marketing Automation platforms. The report highlighted Ansira's strong capabilities in data integration, personalization, and services supporting its TCMA solution....more

PR NewswireDecember 19, 2023

Ansira Appoints Andy Arnold as Chief Executive Officer

Ansira announced the appointment of Andy Arnold as its new CEO, effective January 2024. Arnold is set to lead Ansira into its next phase of growth, leveraging his extensive experience in marketing services and technology....more

PR NewswireDecember 7, 2023

Truelink Capital Acquires Ansira, a Leading Provider of Channel Marketing Solutions

Truelink Capital, a private equity firm focused on an operationally-focused partnership approach, announced its acquisition of Ansira from Advent International. The partnership aims to accelerate Ansira's growth and innovation in channel partner marketing....more

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