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Annoushka's Overview

Total employees68
HeadquartersLondon
Founded2009

Annoushka Ltd is a British luxury jewellery brand established in 2009 by Annoushka Ducas MBE. Renowned for its exquisite craftsmanship, vibrant gemstones, and versatile designs, Annoushka offers a diverse collection of fine jewellery, including signature charms, earrings, necklaces, and rings. The brand champions storytelling through its pieces, designed for modern women to cherish and wear daily, not just for special occasions. Annoushka operates through standalone boutiques, prestigious concessions, and a robust e-commerce platform, serving a discerning global clientele.

Where is Annoushka's Headquarters?

HQ Function

The headquarters serves as the primary hub for brand management, design and product development, marketing strategy, global operations, administrative functions, and also houses their flagship retail boutique.

Notable Features:

Located in a prime Mayfair spot, the headquarters and flagship store at 1 South Audley Street elegantly showcases Annoushka's collections. The space is designed to offer an intimate and luxurious shopping experience and often hosts exclusive client events and private viewings.

Work Culture:

The work culture at Annoushka Ltd is characterized by creativity, passion for craftsmanship, and a collaborative spirit. It's a dynamic environment reflecting the fast-paced nature of the luxury retail and design sector, with a strong focus on attention to detail and customer experience.

HQ Significance:

The Mayfair headquarters strategically positions Annoushka Ltd at the heart of London's luxury quarter, enhancing brand prestige and accessibility to an affluent, international clientele. It acts as a critical touchpoint for brand identity and business operations.

Values Reflected in HQ: The headquarters' prime location, sophisticated interior design, and emphasis on a personalized customer experience mirror Annoushka's core values of exceptional quality, timeless design, individuality, and meticulous craftsmanship.

Location:

Annoushka Ltd maintains a significant global presence, primarily supported through its strategically located boutiques and concessions in key international cities like London and Hong Kong. This is complemented by a comprehensive e-commerce website that offers worldwide shipping and dedicated customer service, ensuring the brand is accessible to a global audience. Annoushka also participates in select international luxury retail partnerships and events to further extend its reach.

Street Address:

1 South Audley Street

City:

London

State/Province:

Greater London

Country:

United Kingdom

Annoushka's Global Presence

Chelsea, Greater London, United Kingdom

Address: 41 Cadogan Gardens, London, SW3 2TB, United Kingdom

Serves a discerning local and international clientele in one of London's prime luxury shopping destinations, enhancing brand presence and customer engagement in West London.

Central, Hong Kong

Address: Shop 2072A, Podium Level Two, IFC Mall, 8 Finance St, Central, Hong Kong

Strengthens Annoushka's brand presence in Asia, catering to a significant luxury consumer base in Hong Kong and serving as a vital physical touchpoint for the brand in the region.

Knightsbridge, Greater London, United Kingdom

Address: Fine Jewellery Room, Harrods, 87-135 Brompton Rd, London SW1X 7XL, United Kingdom

Provides high visibility and access to an international clientele visiting one of the world's most famous department stores, reinforcing its status as a leading luxury jewellery brand.

Buying Intent Signals for Annoushka

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Annoushka

As of April 2025, Annoushka' leadership includes:

Annoushka Ducas MBE - Founder & Creative Director
John Ayton MBE - Chairman
Rosaleen Blair CBE - Director

Investors of Annoushka

Annoushka has been backed by several prominent investors over the years, including:

BGF (Business Growth Fund)
Privately Held (majority by founders)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There has been no publicly disclosed significant new hires or exits at the senior executive level for Annoushka Ltd in the last 12 months. The core leadership team, including Founder Annoushka Ducas and Chairman John Ayton, continues to guide the company.

Technology (Tech Stack) used by Annoushka

Discover the tools Annoushka uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Annoushka Email Formats and Examples

Annoushka Ltd likely employs standard professional email address formats for its employees. Based on common industry practices, these formats generally combine employee names with the company's domain name, annoushka.com.

Common structures include [first].[last]@annoushka.com or [first_initial][last]@annoushka.com.

Format

An example could be chloe.smith@annoushka.com or csmith@annoushka.com.

Example

80%

Success rate

News and media

ForbesMay 8, 2024

Annoushka Ltd: Exclusive Interview With Annoushka Ducas MBE: A Journey Of Creativity And Entrepreneurship

Annoushka Ducas MBE shares insights into her entrepreneurial path, design inspirations, and the growth of her jewellery brand. The interview covers her focus on personalization, craftsmanship, and the stories behind her collections....more

Wallpaper.comNovember 23, 2023

Annoushka Ltd: Annoushka Ducas MBE celebrates a life in jewellery with new book

Annoushka Ducas MBE released her memoir, 'My Life in Nine Charms and a Ring,' reflecting on her distinguished career in jewellery design. The book delves into the personal inspirations and narratives embedded in her iconic pieces and the journey of building her brand....more

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