Annoushka Ltd is a British luxury jewellery brand established in 2009 by Annoushka Ducas MBE. Renowned for its exquisite craftsmanship, vibrant gemstones, and versatile designs, Annoushka offers a diverse collection of fine jewellery, including signature charms, earrings, necklaces, and rings. The brand champions storytelling through its pieces, designed for modern women to cherish and wear daily, not just for special occasions. Annoushka operates through standalone boutiques, prestigious concessions, and a robust e-commerce platform, serving a discerning global clientele.
The headquarters serves as the primary hub for brand management, design and product development, marketing strategy, global operations, administrative functions, and also houses their flagship retail boutique.
Located in a prime Mayfair spot, the headquarters and flagship store at 1 South Audley Street elegantly showcases Annoushka's collections. The space is designed to offer an intimate and luxurious shopping experience and often hosts exclusive client events and private viewings.
The work culture at Annoushka Ltd is characterized by creativity, passion for craftsmanship, and a collaborative spirit. It's a dynamic environment reflecting the fast-paced nature of the luxury retail and design sector, with a strong focus on attention to detail and customer experience.
The Mayfair headquarters strategically positions Annoushka Ltd at the heart of London's luxury quarter, enhancing brand prestige and accessibility to an affluent, international clientele. It acts as a critical touchpoint for brand identity and business operations.
Annoushka Ltd maintains a significant global presence, primarily supported through its strategically located boutiques and concessions in key international cities like London and Hong Kong. This is complemented by a comprehensive e-commerce website that offers worldwide shipping and dedicated customer service, ensuring the brand is accessible to a global audience. Annoushka also participates in select international luxury retail partnerships and events to further extend its reach.
1 South Audley Street
London
Greater London
United Kingdom
Address: 41 Cadogan Gardens, London, SW3 2TB, United Kingdom
Serves a discerning local and international clientele in one of London's prime luxury shopping destinations, enhancing brand presence and customer engagement in West London.
Address: Shop 2072A, Podium Level Two, IFC Mall, 8 Finance St, Central, Hong Kong
Strengthens Annoushka's brand presence in Asia, catering to a significant luxury consumer base in Hong Kong and serving as a vital physical touchpoint for the brand in the region.
Address: Fine Jewellery Room, Harrods, 87-135 Brompton Rd, London SW1X 7XL, United Kingdom
Provides high visibility and access to an international clientele visiting one of the world's most famous department stores, reinforcing its status as a leading luxury jewellery brand.
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As of April 2025, Annoushka' leadership includes:
Annoushka has been backed by several prominent investors over the years, including:
There has been no publicly disclosed significant new hires or exits at the senior executive level for Annoushka Ltd in the last 12 months. The core leadership team, including Founder Annoushka Ducas and Chairman John Ayton, continues to guide the company.
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Annoushka Ltd likely employs standard professional email address formats for its employees. Based on common industry practices, these formats generally combine employee names with the company's domain name, annoushka.com.
Common structures include [first].[last]@annoushka.com or [first_initial][last]@annoushka.com.
Format
An example could be chloe.smith@annoushka.com or csmith@annoushka.com.
Example
80%
Success rate
Forbes • May 8, 2024
Annoushka Ducas MBE shares insights into her entrepreneurial path, design inspirations, and the growth of her jewellery brand. The interview covers her focus on personalization, craftsmanship, and the stories behind her collections....more
Wallpaper.com • November 23, 2023
Annoushka Ducas MBE released her memoir, 'My Life in Nine Charms and a Ring,' reflecting on her distinguished career in jewellery design. The book delves into the personal inspirations and narratives embedded in her iconic pieces and the journey of building her brand....more
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