HQ Function

Serves as the central hub for design development, brand management, marketing strategy, e-commerce operations, and administrative functions for ANNA + NINA's global activities.

Notable Features:

Likely situated in a classic Amsterdam canal house on the Herengracht, the HQ would feature an inspiring and picturesque work environment. The interior design is expected to mirror the brand's eclectic, colourful, and bohemian-chic aesthetic, filled with unique objects, vintage finds, and pieces from their own collections, creating a vibrant and creative atmosphere.

Work Culture:

The work culture at ANNA + NINA's HQ is likely creative, dynamic, and collaborative, reflecting the brand's artistic and entrepreneurial spirit. It probably fosters a passion for design, craftsmanship, and storytelling, with a hands-on approach. Given its roots with two founders, a relatively flat hierarchy and open communication might be encouraged, valuing individuality and a shared enthusiasm for the brand's unique aesthetic and worldly inspirations.

HQ Significance:

The Amsterdam HQ is significant as it's the birthplace of the brand and the core of its creative and strategic operations. Its location in a major European design capital reinforces its identity as a trend-aware and artistic lifestyle brand.

Values Reflected in HQ: The HQ likely reflects values such as creativity, craftsmanship, individuality, a love for travel and discovery, and a personal touch, which are central to the ANNA + NINA brand identity.

Location:

ANNA + NINA supports its global customer base primarily through its robust e-commerce platform, which ships internationally. Their physical presence is strategically expanding with flagship stores in key European cities including Amsterdam, Antwerp, London, Paris, and Hamburg. These stores serve as brand embassies, showcasing their unique collections. Design inspiration and sourcing are inherently global, often involving travel and collaboration with artisans in regions like India and Bali, which is reflected in their product lines.

Street Address:

Herengracht 369

City:

Amsterdam

State/Province:

Noord-Holland

Country:

Netherlands