ANNA + NINA is a Dutch lifestyle brand renowned for its distinctive and eclectic collection of jewellery, apparel, and homewares. Founded by Anna de Lanoy Meijer and Nina Padt in 2012, the brand draws inspiration from their travels, particularly to places like India and Bali, infusing their designs with a sense of wonder, intricate details, and a bohemian spirit. Their products often feature unique gemstones, rich colours, and playful motifs, aiming to bring a personal and artistic touch to everyday life. ANNA + NINA has grown from a small agency into a recognized brand with several physical stores across Europe and a strong global online presence, appealing to customers who seek unique, story-rich pieces.
Serves as the central hub for design development, brand management, marketing strategy, e-commerce operations, and administrative functions for ANNA + NINA's global activities.
Likely situated in a classic Amsterdam canal house on the Herengracht, the HQ would feature an inspiring and picturesque work environment. The interior design is expected to mirror the brand's eclectic, colourful, and bohemian-chic aesthetic, filled with unique objects, vintage finds, and pieces from their own collections, creating a vibrant and creative atmosphere.
The work culture at ANNA + NINA's HQ is likely creative, dynamic, and collaborative, reflecting the brand's artistic and entrepreneurial spirit. It probably fosters a passion for design, craftsmanship, and storytelling, with a hands-on approach. Given its roots with two founders, a relatively flat hierarchy and open communication might be encouraged, valuing individuality and a shared enthusiasm for the brand's unique aesthetic and worldly inspirations.
The Amsterdam HQ is significant as it's the birthplace of the brand and the core of its creative and strategic operations. Its location in a major European design capital reinforces its identity as a trend-aware and artistic lifestyle brand.
ANNA + NINA supports its global customer base primarily through its robust e-commerce platform, which ships internationally. Their physical presence is strategically expanding with flagship stores in key European cities including Amsterdam, Antwerp, London, Paris, and Hamburg. These stores serve as brand embassies, showcasing their unique collections. Design inspiration and sourcing are inherently global, often involving travel and collaboration with artisans in regions like India and Bali, which is reflected in their product lines.
Herengracht 369
Amsterdam
Noord-Holland
Netherlands
Address: Lombardenvest 14, 2000 Antwerpen, Belgium
Strategic expansion into a neighboring market known for its fashion and design scene, enhancing brand visibility and accessibility in Europe.
Address: 40 Monmouth Street, London, WC2H 9EP, United Kingdom
Expansion into the competitive UK market, leveraging London's status as a global fashion and retail hub to build international brand recognition and customer base.
Address: 93 Rue Vieille du Temple, 75003 Paris, France
Strategic presence in one of the world's leading fashion capitals, aiming to capture the French market and enhance global brand prestige.
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As of April 2025, Anna + Nina' leadership includes:
Anna + Nina has been backed by several prominent investors over the years, including:
Public information regarding specific executive new hires or departures at ANNA + NINA within the last 12 months is limited. The company is prominently led by its co-founders, Anna de Lanoy Meijer and Nina Padt. Following the majority stake acquisition by Bencis Capital Partners in late 2022, any significant leadership changes or board-level appointments for the operational executive team have not been widely publicized. The brand's recent news focus has been primarily on retail expansion and new collection launches.
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ANNA + NINA primarily utilizes functional email addresses such as store@anna-nina.com and press@anna-nina.com for public-facing communications. For direct employee communication, while not publicly disclosed, common industry formats like [firstname]@[companydomain.com] or [firstinitial][lastname]@[companydomain.com] are plausible.
[first_name]@anna-nina.com
Format
anna@anna-nina.com
Example
70%
Success rate
RetailDetail • March 7, 2024
ANNA + NINA continues its expansion in its home market with the opening of a new store in Den Bosch, Netherlands. This new location will offer the brand's signature range of jewellery, accessories, and home decor, further strengthening its retail presence in the country....more
FashionUnited • May 24, 2023
Dutch lifestyle brand ANNA + NINA has opened its first brick-and-mortar store in Paris, France, located in the Marais district. This marks a significant step in their European expansion strategy, bringing their unique jewellery, apparel, and homeware collections to the French capital....more
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