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Anna + Nina's Overview

Total employees61
HeadquartersAmsterdam
Founded2012

ANNA + NINA is a Dutch lifestyle brand renowned for its distinctive and eclectic collection of jewellery, apparel, and homewares. Founded by Anna de Lanoy Meijer and Nina Padt in 2012, the brand draws inspiration from their travels, particularly to places like India and Bali, infusing their designs with a sense of wonder, intricate details, and a bohemian spirit. Their products often feature unique gemstones, rich colours, and playful motifs, aiming to bring a personal and artistic touch to everyday life. ANNA + NINA has grown from a small agency into a recognized brand with several physical stores across Europe and a strong global online presence, appealing to customers who seek unique, story-rich pieces.

Where is Anna + Nina's Headquarters?

HQ Function

Serves as the central hub for design development, brand management, marketing strategy, e-commerce operations, and administrative functions for ANNA + NINA's global activities.

Notable Features:

Likely situated in a classic Amsterdam canal house on the Herengracht, the HQ would feature an inspiring and picturesque work environment. The interior design is expected to mirror the brand's eclectic, colourful, and bohemian-chic aesthetic, filled with unique objects, vintage finds, and pieces from their own collections, creating a vibrant and creative atmosphere.

Work Culture:

The work culture at ANNA + NINA's HQ is likely creative, dynamic, and collaborative, reflecting the brand's artistic and entrepreneurial spirit. It probably fosters a passion for design, craftsmanship, and storytelling, with a hands-on approach. Given its roots with two founders, a relatively flat hierarchy and open communication might be encouraged, valuing individuality and a shared enthusiasm for the brand's unique aesthetic and worldly inspirations.

HQ Significance:

The Amsterdam HQ is significant as it's the birthplace of the brand and the core of its creative and strategic operations. Its location in a major European design capital reinforces its identity as a trend-aware and artistic lifestyle brand.

Values Reflected in HQ: The HQ likely reflects values such as creativity, craftsmanship, individuality, a love for travel and discovery, and a personal touch, which are central to the ANNA + NINA brand identity.

Location:

ANNA + NINA supports its global customer base primarily through its robust e-commerce platform, which ships internationally. Their physical presence is strategically expanding with flagship stores in key European cities including Amsterdam, Antwerp, London, Paris, and Hamburg. These stores serve as brand embassies, showcasing their unique collections. Design inspiration and sourcing are inherently global, often involving travel and collaboration with artisans in regions like India and Bali, which is reflected in their product lines.

Street Address:

Herengracht 369

City:

Amsterdam

State/Province:

Noord-Holland

Country:

Netherlands

Anna + Nina's Global Presence

Antwerp, Belgium

Address: Lombardenvest 14, 2000 Antwerpen, Belgium

Strategic expansion into a neighboring market known for its fashion and design scene, enhancing brand visibility and accessibility in Europe.

London, United Kingdom

Address: 40 Monmouth Street, London, WC2H 9EP, United Kingdom

Expansion into the competitive UK market, leveraging London's status as a global fashion and retail hub to build international brand recognition and customer base.

Paris, France

Address: 93 Rue Vieille du Temple, 75003 Paris, France

Strategic presence in one of the world's leading fashion capitals, aiming to capture the French market and enhance global brand prestige.

Buying Intent Signals for Anna + Nina

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Anna + Nina

As of April 2025, Anna + Nina' leadership includes:

Anna de Lanoy Meijer - Co-Founder & Creative Director
Nina Padt - Co-Founder

Investors of Anna + Nina

Anna + Nina has been backed by several prominent investors over the years, including:

Bencis Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Public information regarding specific executive new hires or departures at ANNA + NINA within the last 12 months is limited. The company is prominently led by its co-founders, Anna de Lanoy Meijer and Nina Padt. Following the majority stake acquisition by Bencis Capital Partners in late 2022, any significant leadership changes or board-level appointments for the operational executive team have not been widely publicized. The brand's recent news focus has been primarily on retail expansion and new collection launches.

Technology (Tech Stack) used by Anna + Nina

Discover the tools Anna + Nina uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Anna + Nina Email Formats and Examples

ANNA + NINA primarily utilizes functional email addresses such as store@anna-nina.com and press@anna-nina.com for public-facing communications. For direct employee communication, while not publicly disclosed, common industry formats like [firstname]@[companydomain.com] or [firstinitial][lastname]@[companydomain.com] are plausible.

[first_name]@anna-nina.com

Format

anna@anna-nina.com

Example

70%

Success rate

News and media

RetailDetailMarch 7, 2024

ANNA + NINA Opens Sixth Dutch Store in Den Bosch

ANNA + NINA continues its expansion in its home market with the opening of a new store in Den Bosch, Netherlands. This new location will offer the brand's signature range of jewellery, accessories, and home decor, further strengthening its retail presence in the country....more

FashionUnitedMay 24, 2023

ANNA + NINA expands into France with first Paris store opening

Dutch lifestyle brand ANNA + NINA has opened its first brick-and-mortar store in Paris, France, located in the Marais district. This marks a significant step in their European expansion strategy, bringing their unique jewellery, apparel, and homeware collections to the French capital....more

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