ANNA
ANNA's Overview
ANNA (Absolutely No Nonsense Admin) Money provides business accounts and financial administrative services primarily targeted at startups, small businesses, and freelancers in the United Kingdom. It leverages a combination of artificial intelligence and human customer support to simplify tasks such as invoicing, expense tracking, VAT calculations, and tax estimations. ANNA aims to reduce the administrative burden on business owners, allowing them to focus more on their core operations.
Where is ANNA's Headquarters?
HQ Function
Serves as the main registered office and a key hub for administrative, operational, compliance, and strategic development activities for its UK-focused financial services.
Notable Features:
Located in Capital Tower, one of Cardiff's prominent commercial buildings, likely offering modern office facilities suited for a dynamic fintech company.
Work Culture:
Characterized by a fast-paced, innovative, and customer-centric fintech environment. The culture likely promotes agility, problem-solving, and collaboration to continuously improve its financial admin solutions for small businesses.
HQ Significance:
The Cardiff headquarters is central to ANNA Money's UK operations, regulatory compliance within the UK financial system, and strategic decision-making for its core market.
Values Reflected in HQ: The choice of a professional and accessible location likely reflects ANNA's values of reliability, efficiency, and a commitment to serving the UK business community.
Location:
While ANNA Money's primary customer base is in the United Kingdom, it maintains a global operational footprint to support its services. Key functions such as technology development, software engineering, data science, and customer support are distributed across international teams located in countries including Georgia, Armenia, and the Netherlands, in addition to its UK headquarters. This distributed model allows ANNA to access diverse talent pools and operate efficiently.
Street Address:
Capital Tower, Greyfriars Road
City:
Cardiff
State/Province:
Wales
Country:
United Kingdom
ANNA's Global Presence
Tbilisi, Georgia
Address: Specific street address for the Tbilisi office is not publicly listed; likely situated in a tech park or modern office complex.
Leverages Georgia's growing tech talent pool to drive innovation, enhance product features, and maintain the robust technical infrastructure underpinning ANNA's services for its UK customers.
Amsterdam, Netherlands
Address: Specific street address for the Amsterdam office is not publicly listed.
Facilitates access to European tech talent and potentially explores market opportunities or partnerships within the EU, complementing its UK focus.
Yerevan, Armenia
Address: Specific street address for the Yerevan office is not publicly listed.
Taps into Armenia's strong technical education and IT talent pool to contribute to ANNA's product development lifecycle and platform stability.
Buying Intent Signals for ANNA
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Executive Team of ANNA
As of April 2025, ANNA' leadership includes:
Investors of ANNA
ANNA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific details regarding executive new hires or departures at ANNA Money over the past 12 months are not widely publicized. As a privately held company, such changes are often managed internally and may not always be announced publicly unless they involve very senior or externally-facing roles.
Technology (Tech Stack) used by ANNA
Discover the tools ANNA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ANNA Email Formats and Examples
ANNA Money most likely utilizes standard professional email formats. Common patterns for companies of its structure include [first].[last]@domain.com or [first_initial][last]@domain.com.
[first].[last]@anna.money
Format
jane.doe@anna.money
Example
80%
Success rate
News and media
Finextra • October 26, 2023
ANNA Money Integrates with Sage
ANNA Money announced its integration with Sage, enabling small businesses to seamlessly connect their ANNA business account with Sage Accounting software. This collaboration aims to streamline financial management, simplify bookkeeping, and make tax preparation easier for users of both platforms....more
AltFi • May 17, 2023
ANNA Money launches new feature to help SMEs chase late payments
ANNA Money introduced an automated late payment chasing feature within its app. This new tool is designed to assist small and medium-sized enterprises (SMEs) in recovering overdue invoices more efficiently by sending automated reminders to clients....more
UKTN (UK Tech News) • February 7, 2023
ANNA Money looks to help SMEs with ‘pay-as-you-go’ current account
ANNA Money launched a new 'pay-as-you-go' business current account option, offering more flexibility to SMEs and freelancers by allowing them to pay only for the services they use, without a fixed monthly fee for basic account functionalities....more
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