Anine Bing is a Los Angeles-based fashion brand founded in 2012 by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Co-founder and Chief Executive Officer. The brand blends Scandinavian simplicity with American energy, offering women modern essentials and investment pieces for a versatile wardrobe. Anine Bing has grown into a global fashion house with a strong direct-to-consumer business, worldwide retail stores, and presence in major department stores and boutiques.
The headquarters serves as the central hub for design, product development, global marketing, e-commerce operations, and corporate strategy.
Situated in a historic building within the Fashion District, the office likely features a modern, minimalist design reflecting the brand's aesthetic, with open, collaborative workspaces.
Anine Bing fosters a fast-paced, entrepreneurial, and creative work environment. The culture emphasizes collaboration, passion for the brand, and innovation in the fashion industry.
The Los Angeles headquarters is strategically important, grounding the brand in its city of origin which heavily influences its style. It provides access to a rich pool of creative talent and industry resources.
Anine Bing supports its global operations through its headquarters in Los Angeles, a network of international retail stores in major cities across North America, Europe, and Australia, a robust e-commerce platform serving customers worldwide, and partnerships with leading department stores and boutiques globally. Functions supported globally include design, sourcing, marketing, sales, customer service, and logistics.
719 S Los Angeles St, Suite 1110
Los Angeles
CA
USA
Address: 18 Rue des Coutures Saint-Gervais, 75003 Paris
Acts as a primary touchpoint for European customers, media, and industry partners, enhancing the brand's strong presence in the European fashion market.
Address: 81 Greene St, New York, NY 10012
Strengthens brand visibility and accessibility in the influential New York fashion scene, catering to a significant customer base and media presence on the East Coast.
Address: 3 Grosvenor Street, Mayfair, London W1K 4PU
Serves the UK customer base and strengthens the brand's position in another key international fashion capital.
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As of April 2025, ANINE BING' leadership includes:
ANINE BING has been backed by several prominent investors over the years, including:
Anine Bing has strengthened its operational leadership in the past year. No major C-level departures have been publicly announced recently.
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Anine Bing commonly uses the first_name.last_name email format for its employees. Other formats might exist but this is the most frequently observed.
first.last@aninebing.com
Format
jane.doe@aninebing.com
Example
90%
Success rate
Glossy • February 7, 2024
Anine Bing discusses the brand's focus on timeless pieces and wardrobe staples rather than chasing fast fashion trends, emphasizing its evolution and consistent brand identity....more
WWD (Reported by Fashion Network) • January 24, 2024
The article outlines Anine Bing's plans for further international expansion and retail footprint growth in 2024, including new store openings and market development....more
Forbes • September 19, 2023
Forbes delves into the story behind Anine Bing's brand creation and global success, highlighting the partnership between Anine and Nicolai Bing and their complementary skills....more
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