Animazoo
Animazoo's Overview
Animazoo was a UK-based technology company specializing in the development and sale of inertial motion capture systems and 3D animation software. Founded in 1999 and headquartered in Brighton, UK, the company was known for its innovative IGS (Inertial Gyro System) series and earlier 'Gypsy' models, providing accessible mo-cap solutions for animation, gaming, virtual reality, and biomechanics. In July 2015, key assets of Animazoo, including its IGS product line and relevant staff, were acquired by Vicon, a leading name in motion capture. This page provides a historical overview of Animazoo's operations and contributions to the motion capture industry.
Where is Animazoo's Headquarters?
HQ Function
Served as the central hub for research and development of their motion capture technology, software engineering, product assembly, global sales, marketing, and administrative operations.
Notable Features:
The facility likely housed R&D labs for motion capture system development, demonstration studios for showcasing their technology, and collaborative workspaces typical of an innovative tech company. Specific architectural details are not widely publicized.
Work Culture:
As a tech company in the creative industry, Animazoo likely fostered an innovative, collaborative, and dynamic work environment. The culture would have encouraged creativity and technical excellence among its employees, focusing on developing cutting-edge animation technology.
HQ Significance:
The Brighton headquarters was significant as the birthplace of Animazoo's pioneering inertial motion capture systems. It represented a key contributor to the animation and VFX industries, operating from a well-known UK tech cluster.
Values Reflected in HQ: The choice of Brighton, a hub for innovation and creativity, likely reflected Animazoo's commitment to cutting-edge technology, forward-thinking solutions, and its active role within the digital arts and entertainment technology community.
Location:
During its operational years, Animazoo achieved a global reach by selling its motion capture systems and software to clients across various industries worldwide. This global distribution was supported through direct sales efforts and a network of international distributors and resellers in key markets, including North America, Europe, and Asia. Their technology was utilized by animation studios, game developers, universities, and research institutions globally, indicating a significant international footprint for a company of its size.
Street Address:
190 Queens Road (Historical)
City:
Brighton
State/Province:
East Sussex
Country:
United Kingdom
Animazoo's Global Presence
Buying Intent Signals for Animazoo
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Executive Team of Animazoo
As of April 2025, Animazoo' leadership includes:
Investors of Animazoo
Animazoo has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant event impacting Animazoo's structure was the acquisition of its IGS motion capture product line and key staff by Vicon in July 2015. This effectively marked the end of Animazoo's independent operations and a transition of its core business. Publicly available information on specific executive hires or exits in the 12 months preceding this is limited, as the company's activities culminated in this acquisition.
Departures
New Appointments:
Technology (Tech Stack) used by Animazoo
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Animazoo Email Formats and Examples
Historically, Animazoo likely used common corporate email formats for its business communications. Given that the company is no longer independently active and its domain animazoo.com may be inactive, these formats are provided for historical reference only and are unlikely to be operational.
firstname.lastname@animazoo.com or finitiallast@animazoo.com (e.g., j.doe@animazoo.com or jdoe@animazoo.com)
Format
ali.kord@animazoo.com (example, based on common format)
Example
0 (Domain likely inactive; for historical reference only)%
Success rate
News and media
Post Magazine / Vicon Press Release • July 2, 2015
Vicon Acquires Animazoo's IGS Motion Capture Product Line
Vicon, a leading developer of motion capture products and services, announced its acquisition of the IGS inertial motion capture product line from UK-based Animazoo. The deal included the IGS-150, IGS-180, and IGS-190 systems, as well as key Animazoo staff, strengthening Vicon's position in the inertial mocap market....more
Archived Company Communication / Industry Event (Develop Conference) • July 15, 2008
Animazoo Showcased Advanced IGS-190 Motion Capture System at Develop Conference
Animazoo presented its then-new flagship inertial motion capture system, the IGS-190, at the Develop Conference in Brighton. The system was highlighted for its advanced 18-sensor technology, ease of use, and suitability for real-time animation, virtual reality, and character performance capture, demonstrating Animazoo's ongoing innovation in the field....more
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