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Animals Asia's Overview

Total employees148
HeadquartersHong Kong
Founded1998

Animals Asia is an international charity dedicated to ending cruelty and improving animal welfare for bears, cats, and dogs across Asia. Founded in 1998 by Jill Robinson, the organization is renowned for its efforts to stop the barbaric bear bile trade, rescue bears from bile farms, and provide them with lifelong sanctuary. Animals Asia also works to end the dog and cat meat trade and promote humane population management. They operate award-winning bear rescue sanctuaries in China and Vietnam, conduct public awareness campaigns, and engage in research and advocacy to create long-term, systemic change for animals.

Where is Animals Asia's Headquarters?

HQ Function

The Hong Kong headquarters coordinates global strategy, fundraising, communications, advocacy, and administrative support for Animals Asia's programs and sanctuaries across Asia and its fundraising offices worldwide.

Notable Features:

The office serves as a strategic base in a key Asian financial and logistical hub, facilitating international collaboration and outreach.

Work Culture:

The work culture at Animals Asia is deeply mission-driven, characterized by passionate individuals dedicated to animal welfare. It fosters collaboration, resilience, and a strong ethical commitment to the animals they serve and the communities they work with.

HQ Significance:

Its location in Hong Kong is significant for its proximity to mainland China where a large part of their bear rescue work is focused, and for its status as an international city enabling global fundraising and awareness campaigns.

Values Reflected in HQ: The headquarters operations reflect Animals Asia's core values of compassion, respect, integrity, courage, and collaboration in their daily work and strategic planning.

Location:

Animals Asia operates physical sanctuaries and rescue centers in China and Vietnam. It maintains fundraising and administrative offices in Hong Kong (Headquarters), Australia, Germany, Italy, the UK, and the USA. Their global functions include animal rescue operations, veterinary care, sanctuary management, international advocacy against animal cruelty (particularly bear bile farming and cat/dog meat trade), public awareness campaigns, education programs, and collaboration with governments and local communities to foster long-term improvements in animal welfare standards across Asia.

Street Address:

Unit 1101-1102, Tung Che Commercial Centre, 246 Des Voeux Road West, Sai Ying Pun

City:

Hong Kong

State/Province:

Hong Kong SAR

Country:

China

Animals Asia's Global Presence

Chengdu, Sichuan Province, China

Address: China Bear Rescue Centre, Shui Liu Town, Long Qiao, Xindu District, Chengdu, Sichuan 610508, China

To rescue bears from the bile farming industry in China, provide them with lifelong care, and work towards ending bear bile farming nationwide through education and advocacy.

Tam Dao National Park, Vinh Phuc Province, Vietnam

Address: Vietnam Bear Rescue Centre, Tam Dao National Park, Vinh Phuc Province, Vietnam

To support the Vietnamese government's efforts to end bear bile farming by 2022 by rescuing and rehabilitating bears, and promoting alternatives to bear bile.

Various cities, UK

Address: Animals Asia, PO Box 7680, Milton Keynes, MK11 9GH, UK (mailing address for donations)

To raise vital funds and awareness in the UK to support Animals Asia's projects in Asia.

Various cities, USA

Address: Animals Asia Foundation, Inc., 2090 uniting Ave, Suite 205, San Francisco, CA 94123, USA (US Office)

To generate financial support and build a strong supporter base in the US for animal welfare programs in Asia.

Various cities, Australia

Address: Animals Asia, PO Box 588, Broadway NSW 2007, Australia (mailing address)

To mobilize Australian support and resources for Animals Asia's mission to end animal cruelty in Asia.

Nanning, Guangxi Province, China

Address: Nanning Bear Farm (transferred management to Animals Asia, now a sanctuary)

To demonstrate a model for converting bear bile farms into sanctuaries and provide care for bears previously exploited, working with local authorities.

Buying Intent Signals for Animals Asia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Animals Asia

As of April 2025, Animals Asia' leadership includes:

Jill Robinson MBE, Dr med vet hc - Founder & CEO
Ryan Marcel Sucaet - Chief Operating Officer
Richard Peet - Chief Financial Officer
Fiona Woodhouse - Deputy CEO
Paula Burton - Global Director of Programmes (Bear & Vet)
Emily H Reeve - Global Director of Programmes (Captive Animal Welfare)

Investors of Animals Asia

Animals Asia has been backed by several prominent investors over the years, including:

Individual Donors Globally
Philanthropic Foundations (various)
Corporate Partners (ethical partnerships)
Bequests and Legacies
Community Fundraising Groups

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Animals Asia typically maintains a stable core leadership team focused on long-term strategic goals. Any significant changes are announced via their official channels. No major high-profile executive hires or exits have been widely publicized in the last 12 months, indicating stability in top leadership.

Departures

N/A, No publicly announced major executive departures in the last 12 months.

New Appointments:

N/A, No publicly announced major executive new appointments in the last 12 months.

Technology (Tech Stack) used by Animals Asia

Discover the tools Animals Asia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Animals Asia Email Formats and Examples

Animals Asia primarily uses the email format [first_initial][last]@animalsasia.org for its staff communications. This is a common format for non-profit organizations.

[first_initial][last]@animalsasia.org

Format

jrobinson@animalsasia.org

Example

70%

Success rate

News and media

Animals Asia Official WebsiteMarch 7, 2024

Animals Asia news title: Animals Asia Welcomes Landmark Decision by Vietnam Government to Strengthen Bear Protection and End Bear Bile Farming

Animals Asia applauds the Vietnamese government's new directive (242/CD-TTg) to strengthen bear protection, effectively closing loopholes that allowed bile farming to persist. This directive aims to ensure all bears are microchipped and managed, marking a significant step towards completely ending bear bile farming in Vietnam....more

Animals Asia Official WebsiteFebruary 29, 2024

Animals Asia news title: A New Dawn for Bears in Vietnam: Animals Asia Celebrates 25 Years of Rescuing Bears and Looks to a Bile-Farm-Free Future

Animals Asia celebrated its 25th anniversary and reflected on its progress in rescuing bears in Vietnam. With over 260 bears rescued and cared for at their sanctuary, and a government commitment to end bile farming, the organization is optimistic about a future free from this cruel practice in the country....more

Animals Asia Official WebsiteNovember 14, 2023

Animals Asia news title: Three Bears Rescued from Notorious Phu Tho Hotspot in Vietnam

Animals Asia successfully rescued three Asiatic black bears (moon bears) – named Posy, Pip, and Percy – from Phu Tho province, a known hotspot for bear bile farming in Vietnam. The rescue highlights the ongoing need to save bears still suffering on bile farms....more

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