Animals Asia is an international charity dedicated to ending cruelty and improving animal welfare for bears, cats, and dogs across Asia. Founded in 1998 by Jill Robinson, the organization is renowned for its efforts to stop the barbaric bear bile trade, rescue bears from bile farms, and provide them with lifelong sanctuary. Animals Asia also works to end the dog and cat meat trade and promote humane population management. They operate award-winning bear rescue sanctuaries in China and Vietnam, conduct public awareness campaigns, and engage in research and advocacy to create long-term, systemic change for animals.
The Hong Kong headquarters coordinates global strategy, fundraising, communications, advocacy, and administrative support for Animals Asia's programs and sanctuaries across Asia and its fundraising offices worldwide.
The office serves as a strategic base in a key Asian financial and logistical hub, facilitating international collaboration and outreach.
The work culture at Animals Asia is deeply mission-driven, characterized by passionate individuals dedicated to animal welfare. It fosters collaboration, resilience, and a strong ethical commitment to the animals they serve and the communities they work with.
Its location in Hong Kong is significant for its proximity to mainland China where a large part of their bear rescue work is focused, and for its status as an international city enabling global fundraising and awareness campaigns.
Animals Asia operates physical sanctuaries and rescue centers in China and Vietnam. It maintains fundraising and administrative offices in Hong Kong (Headquarters), Australia, Germany, Italy, the UK, and the USA. Their global functions include animal rescue operations, veterinary care, sanctuary management, international advocacy against animal cruelty (particularly bear bile farming and cat/dog meat trade), public awareness campaigns, education programs, and collaboration with governments and local communities to foster long-term improvements in animal welfare standards across Asia.
Unit 1101-1102, Tung Che Commercial Centre, 246 Des Voeux Road West, Sai Ying Pun
Hong Kong
Hong Kong SAR
China
Address: China Bear Rescue Centre, Shui Liu Town, Long Qiao, Xindu District, Chengdu, Sichuan 610508, China
To rescue bears from the bile farming industry in China, provide them with lifelong care, and work towards ending bear bile farming nationwide through education and advocacy.
Address: Vietnam Bear Rescue Centre, Tam Dao National Park, Vinh Phuc Province, Vietnam
To support the Vietnamese government's efforts to end bear bile farming by 2022 by rescuing and rehabilitating bears, and promoting alternatives to bear bile.
Address: Animals Asia, PO Box 7680, Milton Keynes, MK11 9GH, UK (mailing address for donations)
To raise vital funds and awareness in the UK to support Animals Asia's projects in Asia.
Address: Animals Asia Foundation, Inc., 2090 uniting Ave, Suite 205, San Francisco, CA 94123, USA (US Office)
To generate financial support and build a strong supporter base in the US for animal welfare programs in Asia.
Address: Animals Asia, PO Box 588, Broadway NSW 2007, Australia (mailing address)
To mobilize Australian support and resources for Animals Asia's mission to end animal cruelty in Asia.
Address: Nanning Bear Farm (transferred management to Animals Asia, now a sanctuary)
To demonstrate a model for converting bear bile farms into sanctuaries and provide care for bears previously exploited, working with local authorities.
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As of April 2025, Animals Asia' leadership includes:
Animals Asia has been backed by several prominent investors over the years, including:
Animals Asia typically maintains a stable core leadership team focused on long-term strategic goals. Any significant changes are announced via their official channels. No major high-profile executive hires or exits have been widely publicized in the last 12 months, indicating stability in top leadership.
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Animals Asia primarily uses the email format [first_initial][last]@animalsasia.org for its staff communications. This is a common format for non-profit organizations.
[first_initial][last]@animalsasia.org
Format
jrobinson@animalsasia.org
Example
70%
Success rate
Animals Asia Official Website • March 7, 2024
Animals Asia applauds the Vietnamese government's new directive (242/CD-TTg) to strengthen bear protection, effectively closing loopholes that allowed bile farming to persist. This directive aims to ensure all bears are microchipped and managed, marking a significant step towards completely ending bear bile farming in Vietnam....more
Animals Asia Official Website • February 29, 2024
Animals Asia celebrated its 25th anniversary and reflected on its progress in rescuing bears in Vietnam. With over 260 bears rescued and cared for at their sanctuary, and a government commitment to end bile farming, the organization is optimistic about a future free from this cruel practice in the country....more
Animals Asia Official Website • November 14, 2023
Animals Asia successfully rescued three Asiatic black bears (moon bears) – named Posy, Pip, and Percy – from Phu Tho province, a known hotspot for bear bile farming in Vietnam. The rescue highlights the ongoing need to save bears still suffering on bile farms....more
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