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&Tradition's Overview

Total employees120
HeadquartersCopenhagen K
Founded2010

&Tradition is a Danish design company established in 2010 with the founding principle of tying tradition to innovation. Their unique portfolio of furniture, lighting, and design objects spans from the 1930s to the present day, including pieces by internationally renowned contemporary designers and reissued classics by design masters. They aim to bridge the values of solid, handcrafted artistry with contemporary design, creating pieces with timeless appeal and enduring quality. &Tradition works with a global roster of designers and prides itself on craftsmanship and sustainable production.

Where is &Tradition's Headquarters?

HQ Function

The Copenhagen headquarters serves as the global operational hub, overseeing design development, brand strategy, marketing, global sales operations, and administration.

Notable Features:

Situated in a beautifully preserved historic building, the HQ often features meticulously curated showroom spaces that display &Tradition's collections, blending heritage architecture with modern Danish design.

Work Culture:

The work culture at &Tradition is likely characterized by a passion for design, creativity, collaboration, and a respect for craftsmanship and heritage, typical of Scandinavian design companies. An international and dynamic environment is expected.

HQ Significance:

The headquarters' location in Copenhagen, a global design capital, reinforces &Tradition's Danish roots and commitment to design excellence. It's a central point for their creative and business endeavors.

Values Reflected in HQ: The headquarters embodies values such as timelessness, quality, craftsmanship, and the seamless integration of tradition and modernity, central to the &Tradition brand.

Location:

&Tradition has a strong global presence, with its products sold in over 70 countries worldwide. This is supported through an extensive network of international distributors, retailers, and contract partners. They actively participate in major international design fairs and have showrooms or dedicated display spaces in key design hubs, ensuring their collections reach a global audience of design enthusiasts, architects, and interior designers.

Street Address:

Kronprinsessegade 4

City:

Copenhagen K

State/Province:

N/A

Country:

Denmark

&Tradition's Global Presence

Milan, Italy

Address: Via Maroncelli 7, 20154 Milan MI, Italy (Example Showroom/Regional Hub)

To showcase the latest collections, engage with the Italian and broader European design community, support regional sales partners, and host events, particularly during major design weeks like Salone del Mobile.

Aarhus, Denmark

Address: Ny Banegårdsgade 45, Port 5, 8000 Aarhus C, Denmark (Showroom)

To extend brand visibility and accessibility within Denmark, providing a local touchpoint for product viewing and consultations beyond Copenhagen.

Buying Intent Signals for &Tradition

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of &Tradition

As of April 2025, &Tradition' leadership includes:

Martin Kornbek Hansen - Founder & CEO
Elsebeth Gerner Nielsen (Else Schjellerup) - Chief Commercial Officer (CCO)
Henrik Lidegaard - Chief Financial Officer (CFO)

Investors of &Tradition

&Tradition has been backed by several prominent investors over the years, including:

Nine United A/S

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Specific high-profile executive movements at &Tradition are not always widely publicized in mainstream business news, as is common with privately-held design companies. Major changes are typically announced through official press releases or industry-specific channels. No major C-suite changes have been broadly reported in the last 12 months.

Technology (Tech Stack) used by &Tradition

Discover the tools &Tradition uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

&Tradition Email Formats and Examples

&Tradition's email format is most commonly [first_initial][last_initial]@andtradition.com (e.g., jd@andtradition.com). Other potential formats could exist but this is the most frequently observed pattern.

[fi][li]@andtradition.com (e.g. jd@andtradition.com for John Doe)

Format

mk@andtradition.com

Example

85%

Success rate

News and media

DezeenApril 16, 2024

&Tradition presents Studies of a Table at Milan design week

&Tradition showcased 'Studies of a Table', an exhibition at Milan Design Week 2024, featuring works by nine international designers exploring the table typology. The exhibition was held at the historic cultural institution, Circolo Filologico Milanese....more

Wallpaper*February 7, 2024

&Tradition’s new Sett collection by Luca Nichetto is a sofa system made for modern life

&Tradition launched the Sett sofa system, designed by Luca Nichetto, during Stockholm Design Week 2024. The modular collection emphasizes versatility and comfort, suitable for contemporary living spaces....more

Design AnthologyOctober 12, 2023

&Tradition Introduces Rellier: A New Lighting Collection by Chris Liljenberg Halstrøm

&Tradition unveiled the Rellier lighting collection, designed by Chris Liljenberg Halstrøm. The collection features lamps with shades made from an innovative parchment-like material, offering a soft and diffused light....more

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