&Tradition is a Danish design company established in 2010 with the founding principle of tying tradition to innovation. Their unique portfolio of furniture, lighting, and design objects spans from the 1930s to the present day, including pieces by internationally renowned contemporary designers and reissued classics by design masters. They aim to bridge the values of solid, handcrafted artistry with contemporary design, creating pieces with timeless appeal and enduring quality. &Tradition works with a global roster of designers and prides itself on craftsmanship and sustainable production.
The Copenhagen headquarters serves as the global operational hub, overseeing design development, brand strategy, marketing, global sales operations, and administration.
Situated in a beautifully preserved historic building, the HQ often features meticulously curated showroom spaces that display &Tradition's collections, blending heritage architecture with modern Danish design.
The work culture at &Tradition is likely characterized by a passion for design, creativity, collaboration, and a respect for craftsmanship and heritage, typical of Scandinavian design companies. An international and dynamic environment is expected.
The headquarters' location in Copenhagen, a global design capital, reinforces &Tradition's Danish roots and commitment to design excellence. It's a central point for their creative and business endeavors.
&Tradition has a strong global presence, with its products sold in over 70 countries worldwide. This is supported through an extensive network of international distributors, retailers, and contract partners. They actively participate in major international design fairs and have showrooms or dedicated display spaces in key design hubs, ensuring their collections reach a global audience of design enthusiasts, architects, and interior designers.
Kronprinsessegade 4
Copenhagen K
N/A
Denmark
Address: Via Maroncelli 7, 20154 Milan MI, Italy (Example Showroom/Regional Hub)
To showcase the latest collections, engage with the Italian and broader European design community, support regional sales partners, and host events, particularly during major design weeks like Salone del Mobile.
Address: Ny Banegårdsgade 45, Port 5, 8000 Aarhus C, Denmark (Showroom)
To extend brand visibility and accessibility within Denmark, providing a local touchpoint for product viewing and consultations beyond Copenhagen.
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As of April 2025, &Tradition' leadership includes:
&Tradition has been backed by several prominent investors over the years, including:
Specific high-profile executive movements at &Tradition are not always widely publicized in mainstream business news, as is common with privately-held design companies. Major changes are typically announced through official press releases or industry-specific channels. No major C-suite changes have been broadly reported in the last 12 months.
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&Tradition's email format is most commonly [first_initial][last_initial]@andtradition.com (e.g., jd@andtradition.com). Other potential formats could exist but this is the most frequently observed pattern.
[fi][li]@andtradition.com (e.g. jd@andtradition.com for John Doe)
Format
mk@andtradition.com
Example
85%
Success rate
Dezeen • April 16, 2024
&Tradition showcased 'Studies of a Table', an exhibition at Milan Design Week 2024, featuring works by nine international designers exploring the table typology. The exhibition was held at the historic cultural institution, Circolo Filologico Milanese....more
Wallpaper* • February 7, 2024
&Tradition launched the Sett sofa system, designed by Luca Nichetto, during Stockholm Design Week 2024. The modular collection emphasizes versatility and comfort, suitable for contemporary living spaces....more
Design Anthology • October 12, 2023
&Tradition unveiled the Rellier lighting collection, designed by Chris Liljenberg Halstrøm. The collection features lamps with shades made from an innovative parchment-like material, offering a soft and diffused light....more
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