HQ Function

Serves as the primary public tasting room, retail sales point, café, and administrative center for winery operations, marketing, and direct-to-consumer sales.

Notable Features:

The tasting room is located in a charming, historic building in downtown Santa Margarita, offering wine tasting flights, a café with locally sourced food pairings, and educational experiences. The nearby Margarita Vineyard is notable for its five distinct soil types, ancient marine origins, and commitment to sustainable and regenerative organic farming.

Work Culture:

A passionate, customer-focused, and collaborative environment. Emphasis is placed on wine education, sharing the story of their unique vineyard, sustainable practices, and providing high-quality hospitality.

HQ Significance:

The tasting room is the main interface for consumer engagement, brand building, and direct sales. The Margarita Vineyard is the heart and soul of the winery, as it's the sole source of their grapes and fundamental to their identity and the quality of their wines.

Values Reflected in HQ: Commitment to quality, sustainability (as highlighted by ROC certification), authenticity, stewardship of the land, local heritage, and providing exceptional guest experiences.

Location:

Ancient Peaks Winery primarily serves the United States market with wide distribution. Their wines are also exported to select international markets, including Canada, the United Kingdom, and various countries in Europe and Asia, through a network of importers and distributors. This supports international sales and builds global brand awareness for their estate-grown Paso Robles wines.

Street Address:

22720 El Camino Real

City:

Santa Margarita

State/Province:

CA

Country:

USA