Anastasia Beverly Hills
Anastasia Beverly Hills's Overview
Anastasia Beverly Hills (ABH) is a globally recognized American cosmetics company, renowned for its prestige brow products, color cosmetics, and contour kits. Founded by Romanian-born beauty entrepreneur Anastasia Soare, ABH revolutionized the beauty industry with its patented Golden Ratio Eyebrow Shaping Method. The brand empowers consumers to achieve an illusion of facial balance, symmetry, and proportion through makeup. Initially gaining fame through its Beverly Hills salon and celebrity clientele, ABH has expanded into a global beauty powerhouse, offering a wide range of high-quality makeup products sold through major retailers and online.
Where is Anastasia Beverly Hills's Headquarters?
HQ Function
Serves as the central hub for brand strategy, product development, marketing, global operations, and administrative functions for Anastasia Beverly Hills.
Notable Features:
While specific architectural details of the corporate office are not widely publicized, the brand's identity is strongly tied to its luxurious flagship salon in Beverly Hills, which set the standard for its aesthetic.
Work Culture:
The work culture at Anastasia Beverly Hills is characterized by innovation, creativity, and a fast-paced environment typical of the beauty industry. There is a strong emphasis on quality, artistry, and empowering individuals through beauty.
HQ Significance:
The Los Angeles headquarters is the operational core of a globally influential beauty brand that originated in Beverly Hills, shaping beauty trends worldwide, particularly in eyebrow shaping and makeup artistry.
Values Reflected in HQ: The headquarters' operations and the brand's ethos reflect values of innovation (e.g., the Golden Ratio method), meticulous quality, customer empowerment, and a dedication to the art of beauty.
Location:
Anastasia Beverly Hills supports global operations including product innovation, marketing, sales, and international distribution. The brand's products are sold in over 25 countries through prominent beauty retailers such as Sephora, Ulta Beauty, Nordstrom, Macy's, and Douglas, in addition to its robust e-commerce platform, reaching a worldwide customer base.
Street Address:
10635 Santa Monica Blvd, Suite 150
City:
Los Angeles
State/Province:
California
Country:
USA
Anastasia Beverly Hills's Global Presence
Hoofddorp, North Holland, Netherlands
Address: Planeetbaan 4, 2132 HZ Hoofddorp, Netherlands
To strategically manage and expand the brand's presence across the diverse EMEA markets, ensuring product availability, localized marketing efforts, and retailer partnerships.
Buying Intent Signals for Anastasia Beverly Hills
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Executive Team of Anastasia Beverly Hills
As of April 2025, Anastasia Beverly Hills' leadership includes:
Investors of Anastasia Beverly Hills
Anastasia Beverly Hills has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite level executive hires or departures have been publicly announced for Anastasia Beverly Hills in the past 12 months (as of late 2023/early 2024). The core leadership team, led by Anastasia Soare and Claudia Soare, appears to remain stable.
Technology (Tech Stack) used by Anastasia Beverly Hills
Discover the tools Anastasia Beverly Hills uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Anastasia Beverly Hills Email Formats and Examples
Common email formats for Anastasia Beverly Hills likely follow standard corporate structures. While multiple formats might be in use, a frequent pattern for professional communication is [first].[last]@[domain].
[first].[last]@anastasiabeverlyhills.com
Format
jane.doe@anastasiabeverlyhills.com
Example
80%
Success rate
News and media
Hypebae • February 26, 2024
Anastasia Beverly Hills news title: Anastasia Beverly Hills Just Dropped 12 New Shades of Its Fan-Favorite Lip Gloss
Anastasia Beverly Hills expanded its popular lip gloss line with 12 new shades for Spring 2024, featuring both shimmer and high-shine cream finishes. The collection aims to offer a versatile range for various skin tones and preferences....more
Beauty Packaging • October 16, 2023
Anastasia Beverly Hills news title: Anastasia Beverly Hills' Fall Romance Eyeshadow Palette Launches at Ulta Beauty
Anastasia Beverly Hills launched its Fall Romance Eyeshadow Palette, featuring 12 shades in metallic and matte finishes. The palette became available at Ulta Beauty, expanding its seasonal offerings to consumers....more
Cosmetics Business • July 17, 2023
Anastasia Beverly Hills news title: Anastasia Beverly Hills appoints former LVMH exec to scale EMEA business
Anastasia Beverly Hills appointed Jerome Socolovsky as President of EMEA. Socolovsky, with prior experience at LVMH and other major beauty brands, is tasked with driving growth and expanding the brand's presence across Europe, the Middle East, and Africa....more
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