Amway
Amway's Overview
Amway is a global multi-level marketing company that manufactures and distributes a diverse range of products primarily in the health, beauty, and home care categories. Founded in 1959 by Jay Van Andel and Rich DeVos, Amway empowers individuals to start their own businesses as Independent Business Owners (IBOs), selling Amway products directly to consumers and building their own sales teams. Key product lines include Nutrilite vitamins and supplements, Artistry skincare and cosmetics, and eSpring water purifiers. Amway emphasizes entrepreneurship, free enterprise, and providing quality products backed by scientific research and customer satisfaction guarantees.
Where is Amway's Headquarters?
HQ Function
Serves as the global nerve center, housing corporate leadership, extensive research and development (R&D) laboratories, advanced manufacturing plants, and administrative operations. It's where global strategy, product innovation, and supply chain management are primarily orchestrated.
Notable Features:
A sprawling multi-building campus exceeding one mile in length, featuring state-of-the-art R&D facilities, certified organic farms for Nutrilite ingredients, extensive manufacturing operations, and modern office spaces. The campus is situated along the Grand River.
Work Culture:
Known for a culture that emphasizes entrepreneurship, innovation, and community. Employees often experience a collaborative environment focused on supporting Independent Business Owners (IBOs) and delivering high-quality products. There's a strong emphasis on personal development and company values.
HQ Significance:
As the original and current world headquarters, Ada is intrinsically linked to Amway's history and growth. It symbolizes the company's commitment to quality, innovation, and its Michigan roots, serving as the primary hub for its global operations and a testament to its founders' vision.
Values Reflected in HQ: The headquarters reflects Amway's core values of partnership (supporting IBOs), integrity (quality control and R&D), personal worth (employee development), and achievement (global success). The investment in R&D and manufacturing on-site shows a commitment to product excellence and innovation.
Location:
Amway operates in over 100 countries and territories worldwide, with a strong presence in Asia, the Americas, Europe, and Australia/New Zealand. Globally, Amway supports millions of Independent Business Owners (IBOs) by providing product research and development, manufacturing, supply chain management, marketing resources, digital tools, and training programs. Key functions supported globally include localized marketing, sales support, IBO relations, regulatory affairs, and customer service, tailored to meet the diverse needs of its international markets.
Street Address:
7575 Fulton St E
City:
Ada
State/Province:
Michigan
Country:
USA
Amway's Global Presence
Buena Park, California, USA
Address: 5600 Beach Blvd, Buena Park, CA 90621, USA
To support and empower Amway Independent Business Owners in the Western United States by offering a physical location for training, product interaction, and business building. It also acts as a regional touchpoint for corporate initiatives and brand visibility.
Petaling Jaya, Selangor, Malaysia
Address: 28, Jalan 223, 46100 Petaling Jaya, Selangor, Malaysia
To lead and manage Amway's business operations in Malaysia, supporting local IBOs, adapting global strategies to the local market, and ensuring product availability and regulatory compliance within the region.
Buying Intent Signals for Amway
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Amway
As of April 2025, Amway' leadership includes:
Investors of Amway
Amway has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Amway has seen some key leadership changes, including the departure of its Chief Operating Officer and the appointment of a new Managing Director for its Europe, Southern Africa, Australia & New Zealand region, reflecting strategic adjustments in its global operations.
Departures
New Appointments:
Technology (Tech Stack) used by Amway
Discover the tools Amway uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Amway Email Formats and Examples
Amway commonly uses the 'first.last' or 'first_initiallast' email format for its corporate employees. While not publicly guaranteed, these are standard conventions for many large organizations.
first.last@amway.com or finitiallast@amway.com
Format
jane.doe@amway.com
Example
75%
Success rate
News and media
Amway Global Newsroom • May 16, 2024
Amway Announces More Than $100 Million Investment in U.S. Manufacturing and Supply Chain
Amway announced a significant investment of over $100 million to enhance its U.S. manufacturing capabilities and supply chain. This investment aims to increase production capacity, improve efficiency, and support future growth, particularly for its nutrition products....more
Amway Global Newsroom • February 27, 2024
Amway Reports $7.7 Billion in Sales for 2023
Amway reported sales of $7.7 billion for the year ending December 31, 2023. The company highlighted strong performance in its nutrition and wellness categories, despite global economic challenges, and continued focus on supporting its Independent Business Owners....more
Amway Global Newsroom • September 26, 2023
Amway Launches New Mobile App to Empower Entrepreneurs
Amway launched a new mobile application designed to provide its Independent Business Owners with enhanced tools for managing their businesses, accessing training, and connecting with customers. The app aims to streamline operations and support digital entrepreneurship....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Amway, are just a search away.