Amorelie is a pioneering online retailer based in Berlin, Germany, specializing in sexual wellness products, lingerie, and accessories. Founded in 2013, the company aims to make sexual wellbeing an integral part of a modern lifestyle by offering a curated selection of high-quality products in a stylish and accessible way. Amorelie champions an open, positive approach to sexuality, seeking to break down taboos and empower individuals and couples to explore their desires. The company operates primarily in the DACH region (Germany, Austria, Switzerland) and other European markets, and is now part of the EQOM Group, a leading European player in the sexual wellness market.
Serves as the central command for all strategic, operational, marketing, product development, and technological activities of the company. It houses teams working on brand management, e-commerce platform development, content creation, and customer relations for its various European markets.
The office is a modern workspace designed to foster collaboration, creativity, and reflect Amorelie's open and progressive brand identity. It likely features open-plan areas, breakout spaces, and an environment conducive to innovation.
Amorelie's work culture is often described as dynamic, innovative, and inclusive, promoting open communication and a passion for destigmatizing sexual wellness. Employees typically experience a fast-paced environment that encourages personal growth, teamwork, and embraces diversity.
The Berlin HQ is crucial for Amorelie's brand development, its pioneering role in the sexual wellness industry, market expansion across Europe, and its mission to normalize conversations around sexuality.
Amorelie primarily serves customers in the DACH region (Germany, Austria, Switzerland) and has expanded its e-commerce operations to several other European countries, including France, Italy, and Belgium. While its strategic and operational hub is in Berlin, its products are accessible across these markets through localized websites, marketing efforts, and dedicated customer support. As part of EQOM Group, Amorelie benefits from a broader European distribution network and market reach, enhancing its international capabilities.
Greifswalder Straße 212-213
Berlin
Berlin
Germany
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As of April 2025, AMORELIE' leadership includes:
AMORELIE has been backed by several prominent investors over the years, including:
No major publicly announced executive hires or departures directly within Amorelie's top leadership team (CEO, COO) have been noted in the immediate past 12 months (mid-2023 to mid-2024). The leadership team, helmed by CEO Claire Midwood and COO Marcel Gleis (appointed May 2022), has maintained stability following its integration into the EQOM Group.
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Amorelie likely uses common corporate email formats for its employees. While specific internal patterns are not publicly confirmed, formats such as [first_initial][last]@amorelie.com or [firstname].[lastname]@amorelie.com are frequently utilized by companies in Germany and the tech industry.
[first_initial][last]@amorelie.com
Format
cmidwood@amorelie.com (example based on common format)
Example
75%
Success rate
EQOM Group Press Room • April 8, 2024
EQOM Group, the parent company of Amorelie, announced a record turnover of €293 million for the fiscal year 2023, marking significant growth in the European sexual wellness market. This performance reflects the strong contribution of its diverse portfolio of brands, including Amorelie, and underscores the increasing mainstream acceptance of sexual well-being products....more
Presseportal.de (Amorelie Press Release) • August 29, 2023
Amorelie marked its 10th anniversary, reflecting on its journey from a Berlin start-up in 2013 to a leading online retailer for sexual well-being products in the DACH region and beyond. The company highlighted its significant role in destigmatizing conversations around sexuality and its continuous innovation in product offerings, brand campaigns, and customer experience over the past decade....more
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