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AMORELIE's Overview

Total employees77
HeadquartersBerlin
Founded2013

Amorelie is a pioneering online retailer based in Berlin, Germany, specializing in sexual wellness products, lingerie, and accessories. Founded in 2013, the company aims to make sexual wellbeing an integral part of a modern lifestyle by offering a curated selection of high-quality products in a stylish and accessible way. Amorelie champions an open, positive approach to sexuality, seeking to break down taboos and empower individuals and couples to explore their desires. The company operates primarily in the DACH region (Germany, Austria, Switzerland) and other European markets, and is now part of the EQOM Group, a leading European player in the sexual wellness market.

Where is AMORELIE's Headquarters?

AMORELIE officeAMORELIE officeAMORELIE officeAMORELIE office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for all strategic, operational, marketing, product development, and technological activities of the company. It houses teams working on brand management, e-commerce platform development, content creation, and customer relations for its various European markets.

Notable Features:

The office is a modern workspace designed to foster collaboration, creativity, and reflect Amorelie's open and progressive brand identity. It likely features open-plan areas, breakout spaces, and an environment conducive to innovation.

Work Culture:

Amorelie's work culture is often described as dynamic, innovative, and inclusive, promoting open communication and a passion for destigmatizing sexual wellness. Employees typically experience a fast-paced environment that encourages personal growth, teamwork, and embraces diversity.

HQ Significance:

The Berlin HQ is crucial for Amorelie's brand development, its pioneering role in the sexual wellness industry, market expansion across Europe, and its mission to normalize conversations around sexuality.

Values Reflected in HQ: The headquarters' environment aims to reflect Amorelie's core values: openness, empowerment, innovation, pleasure positivity, and a customer-centric approach to sensuality and well-being.

Location:

Amorelie primarily serves customers in the DACH region (Germany, Austria, Switzerland) and has expanded its e-commerce operations to several other European countries, including France, Italy, and Belgium. While its strategic and operational hub is in Berlin, its products are accessible across these markets through localized websites, marketing efforts, and dedicated customer support. As part of EQOM Group, Amorelie benefits from a broader European distribution network and market reach, enhancing its international capabilities.

Street Address:

Greifswalder Straße 212-213

City:

Berlin

State/Province:

Berlin

Country:

Germany

AMORELIE's Global Presence

Buying Intent Signals for AMORELIE

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AMORELIE

As of April 2025, AMORELIE' leadership includes:

Claire Midwood - Chief Executive Officer (CEO)
Marcel Gleis - Chief Operating Officer (COO)

Investors of AMORELIE

AMORELIE has been backed by several prominent investors over the years, including:

EQOM Group (Parent Company since 2021)
Oakley Capital (Previous Key Investor)
ProSiebenSat.1 Media SE (NuCom Group) (Previous Key Investor)
Paua Ventures (Early Stage)
Shortcut Ventures (Early Stage)
TA Ventures (Early Stage)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or departures directly within Amorelie's top leadership team (CEO, COO) have been noted in the immediate past 12 months (mid-2023 to mid-2024). The leadership team, helmed by CEO Claire Midwood and COO Marcel Gleis (appointed May 2022), has maintained stability following its integration into the EQOM Group.

Technology (Tech Stack) used by AMORELIE

Discover the tools AMORELIE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AMORELIE Email Formats and Examples

Amorelie likely uses common corporate email formats for its employees. While specific internal patterns are not publicly confirmed, formats such as [first_initial][last]@amorelie.com or [firstname].[lastname]@amorelie.com are frequently utilized by companies in Germany and the tech industry.

[first_initial][last]@amorelie.com

Format

cmidwood@amorelie.com (example based on common format)

Example

75%

Success rate

News and media

EQOM Group Press RoomApril 8, 2024

Amorelie Parent EQOM Group Reports Record €293 Million Turnover in 2023

EQOM Group, the parent company of Amorelie, announced a record turnover of €293 million for the fiscal year 2023, marking significant growth in the European sexual wellness market. This performance reflects the strong contribution of its diverse portfolio of brands, including Amorelie, and underscores the increasing mainstream acceptance of sexual well-being products....more

Presseportal.de (Amorelie Press Release)August 29, 2023

Amorelie Celebrates 10 Years as Online Market Leader for Sexual Well-Being Products

Amorelie marked its 10th anniversary, reflecting on its journey from a Berlin start-up in 2013 to a leading online retailer for sexual well-being products in the DACH region and beyond. The company highlighted its significant role in destigmatizing conversations around sexuality and its continuous innovation in product offerings, brand campaigns, and customer experience over the past decade....more

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