AMO Denim, founded in Los Angeles by Kelly Urban and Misty Zollars, is a contemporary women's apparel brand celebrated for its premium denim. The name AMO, the Latin word for 'love,' signifies the founders' deep passion for denim and their dedication to creating pieces that women will adore and live in. The brand masterfully blends vintage-inspired designs with a modern sensibility, prioritizing quality craftsmanship, impeccable fit, and comfortable, high-quality fabrics. Beyond their signature denim, AMO offers a versatile range of apparel, including thoughtfully designed tees, sweatshirts, dresses, and jumpsuits, all reflecting a sophisticated yet relaxed, California-cool aesthetic.
The Los Angeles headquarters serves as the primary center for AMO Denim's operations, including design and product development, brand management, marketing initiatives, and sales coordination.
Likely situated within a creative commercial space, potentially in a repurposed industrial building common in areas like Downtown Los Angeles (e.g., ROW DTLA, where this address is located). Such locations often feature open-plan studios, showrooms, and an inspiring, design-focused atmosphere.
The work culture at AMO Denim is expected to be highly creative, collaborative, and detail-oriented, reflecting the founders' hands-on approach and passion for quality. It likely embodies a relaxed yet driven California ethos, fostering innovation in design and product.
Being headquartered in Los Angeles places AMO Denim at the epicenter of the American denim industry and a leading global fashion capital. This provides strategic access to skilled artisans, denim wash-houses, industry trends, and a vibrant creative community.
AMO Denim reaches a global customer base through its international e-commerce platform and strategic partnerships with select high-end boutiques and department stores across North America, Europe, Asia, and Australia. Their presence is primarily managed from their Los Angeles headquarters, supporting both direct-to-consumer sales and wholesale distribution channels worldwide.
767 S Alameda St
Los Angeles
CA
USA
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As of April 2025, AMO DENIM' leadership includes:
AMO DENIM has been backed by several prominent investors over the years, including:
As a founder-led private company, AMO Denim maintains a stable leadership team. No significant public announcements regarding executive hires or exits have been made in the last 12 months.
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While AMO Denim's specific internal email format isn't publicly listed, companies of its size often utilize straightforward patterns. Common formats include [first_name]@[companydomain].com or [first_initial][last_name]@[companydomain].com. For customer inquiries, they use dedicated addresses listed on their website.
[first_name]@amodenim.com
Format
kelly@amodenim.com
Example
70%
Success rate
The Zoe Report • November 15, 2023
Fashion publication The Zoe Report highlighted AMO Denim's Holiday 2023 collection, noting its embodiment of the 'quiet luxury' trend. The collection featured new denim styles, cozy knitwear, and elegant separates, praised for their comfort, timeless design, and suitability for the festive season....more
WWD (Women's Wear Daily) • February 26, 2015
WWD reported on the launch of AMO Denim by Kelly Urban and Misty Zollars. The article highlighted the brand's focus on vintage authenticity, modern fit, and the founders' extensive experience in the premium denim industry, aiming to offer a unique proposition for women seeking well-crafted, comfortable, and stylish jeans....more
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