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AMF Bakery Systems's Overview

Total employees387
HeadquartersRichmond
Founded1915

AMF Bakery Systems is a global leader in the design, engineering, and manufacturing of advanced automated bakery solutions for industrial and commercial bread, bun, and soft roll production. With a legacy spanning over a century, AMF provides comprehensive system solutions, from dough mixing and dividing to proofing, baking, cooling, and packaging. The company is renowned for its innovation, reliability, and commitment to helping bakeries optimize efficiency, improve product quality, and reduce operational costs. AMF serves a diverse range of clients, from large wholesale bakeries to smaller artisanal operations, offering customized solutions to meet specific production needs worldwide. They are part of the Markel Food Group.

Where is AMF Bakery Systems's Headquarters?

HQ Function

Serves as the central hub for global operations, strategic decision-making, research and development, engineering, and corporate administration for AMF Bakery Systems.

Notable Features:

The Richmond facility likely includes advanced R&D labs, engineering design centers, and potentially a customer experience or demonstration center for showcasing its state-of-the-art bakery equipment.

Work Culture:

The work culture at AMF Bakery Systems' headquarters likely emphasizes innovation, engineering excellence, customer focus, and collaboration, reflecting its role as a leader in a specialized technological field. Employees often engage in cross-functional teams to develop cutting-edge bakery solutions.

HQ Significance:

The Richmond headquarters is significant as it drives the company's global strategy, fosters innovation in bakery automation technology, and supports its worldwide customer base and extensive manufacturing operations.

Values Reflected in HQ: The headquarters likely reflects AMF's core values such as innovation, quality, customer partnership, and operational excellence through its facility design, investment in technology, and employee engagement initiatives aimed at continuous improvement.

Location:

AMF Bakery Systems supports its global customer base through a comprehensive network of manufacturing facilities, sales offices, service centers, and engineering teams. These are strategically located in North America (USA, Canada, Mexico), Europe (Netherlands, UK), and Asia (China, Singapore). This distributed presence allows for localized sales consultations, efficient project management, responsive technical support, readily available spare parts distribution, and the development of tailored solutions for diverse bakery markets worldwide. AMF ensures comprehensive support for their automated baking systems across different continents, adapting to regional requirements and production scales.

Street Address:

2115 West Laburnum Avenue

City:

Richmond

State/Province:

Virginia

Country:

USA

AMF Bakery Systems's Global Presence

Gorinchem, Netherlands

Address: Avelingen-West 30, 4202 MS Gorinchem, The Netherlands

To provide localized support, project execution, and industry expertise to European bakeries, and to facilitate the adoption of AMF's innovative baking technologies throughout Europe, the Middle East, and Africa (EMEA).

Tianjin, China

Address: No. 8 HongDa SanXuan Road, HongDa Industrial Park, Xiqing Economic Development Area (XEDA), Tianjin, P.R. China 300385

To cater to the specific needs of the Asian bakery industry with locally manufactured and supported equipment, ensuring faster delivery times, cost-effective solutions, and culturally adapted services for regional clients.

Sherbrooke, Quebec, Canada

Address: 975 Cabana Street, Sherbrooke, QC J1K 2M3, Canada

To lead innovation and production in dough systems for the North American and global markets, providing specialized expertise and equipment to bakeries seeking optimal dough quality and consistency.

Buying Intent Signals for AMF Bakery Systems

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AMF Bakery Systems

As of April 2025, AMF Bakery Systems' leadership includes:

Jason Ward - President, AMF Bakery Systems
David McCrory - Vice President, Operations
Traci Hooten - Vice President, Finance
Chris Vrba - Vice President, Engineering
Bruce Gingrich - Vice President, Sales - EMEA & AP
Kelly Koriakin - Vice President, Human Resources

Investors of AMF Bakery Systems

AMF Bakery Systems has been backed by several prominent investors over the years, including:

Markel Corporation (via its Markel Food Group division)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits0

Over the past year, AMF Bakery Systems has strategically strengthened its executive leadership team with key appointments and promotions in critical areas such as finance, human resources, and international sales. These changes aim to bolster the company's growth initiatives, operational efficiency, and market expansion efforts globally.

New Appointments:

Kelly Koriakin, Kelly Koriakin appointed as Vice President, Human Resources, to lead AMF's global HR functions.
Traci Hooten, Traci Hooten joined AMF Bakery Systems as Vice President, Finance, to manage financial operations and strategy.
Bruce Gingrich, Bruce Gingrich promoted to Vice President, Sales - EMEA & AP, focusing on strategic growth in Europe, Middle East, Africa, and Asia-Pacific.

Technology (Tech Stack) used by AMF Bakery Systems

Discover the tools AMF Bakery Systems uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AMF Bakery Systems Email Formats and Examples

AMF Bakery Systems typically uses an email format that combines the employee's first name initial with their full last name, followed by the company domain. This is the most frequently observed pattern for professional communication with AMF Bakery Systems personnel.

[first_initial][last]@amfbakery.com

Format

jward@amfbakery.com

Example

90%

Success rate

News and media

amfbakery.comFebruary 15, 2024

AMF Bakery Systems and Reading Bakery Systems Exhibit Together at CFIA Rennes 2024

Markel Food Group brands AMF Bakery Systems and Reading Bakery Systems announced their joint exhibition at CFIA Rennes 2024. They showcased a comprehensive range of baking and snack processing solutions, emphasizing integrated system capabilities for the French and broader European markets....more

amfbakery.comOctober 20, 2023

AMF Bakery Systems Showcases Latest Innovations at Gulfood Manufacturing 2023

AMF Bakery Systems participated in Gulfood Manufacturing 2023 in Dubai, presenting its newest advancements in automated baking solutions. The showcase focused on efficiency, sustainability, and smart bakery technology tailored for the Middle East, Africa, and South Asia markets....more

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