AMF (American Machine and Foundry) is a historic American brand renowned for its bowling centers and equipment. Originally founded in 1900 as a manufacturer of industrial machinery, AMF became a dominant force in the bowling industry globally. Today, AMF bowling centers operate as a key brand under Bowlero Corp, the world's largest owner and operator of ten-pin bowling centers. AMF locations continue to offer classic bowling experiences, arcade games, food, and beverages, catering to families, leagues, and casual bowlers. While maintaining its distinct brand identity, AMF benefits from the broader operational scale and innovation driven by Bowlero Corp.
Serves as the central administrative and strategic hub for Bowlero Corp, overseeing operations for all its brands, including AMF, Bowlmor Lanes, and Bowlero. Functions include finance, marketing, human resources, IT, and executive management.
A modern corporate office facility designed to support a large-scale entertainment and hospitality business. Likely features collaborative workspaces and technology infrastructure to manage a widespread network of locations.
The work culture is likely dynamic and results-driven, reflecting the fast-paced nature of the entertainment and retail industries. Emphasis on customer experience, operational efficiency, and brand growth. As part of Bowlero Corp, it would share in a culture focused on modernizing the bowling experience.
This headquarters is significant as it's the command center for the largest ten-pin bowling center operator in the world, directing the strategy and operations for hundreds of locations across North America, including the numerous AMF branded centers.
Through its parent company Bowlero Corp, AMF branded centers primarily operate in the United States. Bowlero Corp also has a presence in Canada (as Bowlero) and Mexico (as Bolerama). The functions supported internationally include the operation of bowling entertainment centers, food and beverage services, event hosting, and local marketing initiatives, all tailored to provide a premier entertainment experience.
7313 Bell Creek Rd
Mechanicsville
VA
USA
Address: Multiple locations (AMF bowling centers)
Each AMF center serves as a local hub for recreational bowling, league play, parties, events, and family entertainment, offering food, beverages, and arcade games. They implement corporate promotions and uphold brand standards locally.
Address: AMF College Lanes, 3825 W College Ave, Appleton, WI 54914 (Example Center)
To provide entertainment services and serve as a key AMF brand touchpoint in the Fox Valley region.
Address: AMF Kissimmee Lanes, 2195 E Osceola Pkwy, Kissimmee, FL 34743 (Example Center)
To serve the entertainment needs of the Kissimmee community and visitors, capitalizing on the area's vibrant tourism industry.
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As of April 2025, AMF' leadership includes:
AMF has been backed by several prominent investors over the years, including:
In the past 12 months, Bowlero Corp announced a key addition to its executive team with the appointment of a new Chief Operating Officer. No major high-profile executive departures have been widely publicized during this period.
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Bowlero Corp, the parent company of AMF, commonly uses the 'first.last@bowlerocorp.com' email format. Other potential formats might exist but this is the most frequently observed.
first.last@bowlerocorp.com
Format
john.doe@bowlerocorp.com
Example
85%
Success rate
Business Wire • May 20, 2024
Bowlero Corp announced its acquisition of Paradise Lanes & Thunderbird Lounge in Washington, expanding its footprint in the Pacific Northwest. This addition marks Bowlero's 18th location in Washington state....more
PR Newswire • February 8, 2024
Bowlero Corp. announced its financial results for the second quarter of fiscal year 2024, highlighting revenue growth and ongoing expansion efforts. The company reported total revenue of $305.7 million....more
Business Wire • October 2, 2023
Bowlero Corp. announced the appointment of Lev Peker as its new Chief Operating Officer. Peker brings significant experience from previous roles at CarParts.com, Adorama, and Sears....more
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