The American Shorthorn Association (ASA), founded in 1872, is one of the oldest beef breed associations in the United States. Its mission is to maintain the purity and promote the Shorthorn breed of cattle. The ASA provides services for its members including cattle registration, performance data collection (Shorthorn Performance Records - SPR), youth programs through the American Junior Shorthorn Association (AJSA), and breed promotion through publications like 'Shorthorn Country' magazine and various events and shows. They aim to enhance the value and profitability of Shorthorn cattle for breeders and the beef industry.
The headquarters serves as the central administrative office for all association activities, including breed registration, member services, financial operations, publications, and coordination of national events and youth programs.
Likely a functional office space tailored to administrative and member support needs, rather than an architecturally distinct landmark. It would house records, staff offices, and potentially small meeting facilities.
A professional environment focused on serving the needs of Shorthorn cattle breeders. Staff are likely knowledgeable and passionate about the Shorthorn breed and the broader cattle industry, working collaboratively to support members and promote the breed.
The headquarters is the nerve center for the Shorthorn breed in America, responsible for maintaining the integrity of the herdbook, implementing breed improvement programs, and representing Shorthorn interests nationally.
While the American Shorthorn Association's primary focus is on serving breeders and promoting Shorthorn cattle within the United States, it engages globally through collaboration with international Shorthorn societies (e.g., World Shorthorn Council). U.S. Shorthorn genetics (semen, embryos) and live animals are exported to various countries, and the ASA's registry and performance data support these international interests by ensuring pedigree integrity and providing genetic information.
7607 NW Tiffany Springs Pkwy, Suite 101
Kansas City
Missouri
United States
Address: N/A
All national operations are centralized at the Kansas City headquarters to ensure efficiency and consistency in member services and breed management.
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As of April 2025, American Shorthorn Association' leadership includes:
American Shorthorn Association has been backed by several prominent investors over the years, including:
Publicly available information regarding specific executive-level hires or exits at the American Shorthorn Association in the last 12 months is limited. Staff changes are often communicated directly to members or through breed-specific publications. No major leadership changes have been widely publicized recently.
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Based on publicly listed staff emails, the American Shorthorn Association appears to primarily use the format [first_initial][last_name]@shorthorn.org or [first_name]@shorthorn.org. Variations might exist.
[first_initial][last_name]@shorthorn.org or [first_name]@shorthorn.org
Format
msoules@shorthorn.org
Example
70%
Success rate
shorthorn.org • 2024-05-15
The American Shorthorn Association and the Shorthorn Foundation have announced the recipients of their 2024 scholarships, awarding deserving young members for their academic achievements and involvement in the Shorthorn breed....more
shorthorn.org • 2024-03-01
The American Shorthorn Association has released the names of the judges selected for the prestigious 2024 National Shorthorn & ShorthornPlus Show and the National Junior Shorthorn Show & Youth Conference, key events for the breed....more
shorthorn.org • 2023-11-20
The American Shorthorn Association announced the results of its recent Board of Directors election, with newly elected and re-elected members set to guide the association's strategic direction....more
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