highperformr logo

American Shorthorn Association's Overview

Total employees13
HeadquartersKansas City
Founded1872

The American Shorthorn Association (ASA), founded in 1872, is one of the oldest beef breed associations in the United States. Its mission is to maintain the purity and promote the Shorthorn breed of cattle. The ASA provides services for its members including cattle registration, performance data collection (Shorthorn Performance Records - SPR), youth programs through the American Junior Shorthorn Association (AJSA), and breed promotion through publications like 'Shorthorn Country' magazine and various events and shows. They aim to enhance the value and profitability of Shorthorn cattle for breeders and the beef industry.

Where is American Shorthorn Association's Headquarters?

HQ Function

The headquarters serves as the central administrative office for all association activities, including breed registration, member services, financial operations, publications, and coordination of national events and youth programs.

Notable Features:

Likely a functional office space tailored to administrative and member support needs, rather than an architecturally distinct landmark. It would house records, staff offices, and potentially small meeting facilities.

Work Culture:

A professional environment focused on serving the needs of Shorthorn cattle breeders. Staff are likely knowledgeable and passionate about the Shorthorn breed and the broader cattle industry, working collaboratively to support members and promote the breed.

HQ Significance:

The headquarters is the nerve center for the Shorthorn breed in America, responsible for maintaining the integrity of the herdbook, implementing breed improvement programs, and representing Shorthorn interests nationally.

Values Reflected in HQ: The headquarters operations reflect values of integrity (in record-keeping), service (to members), dedication (to the Shorthorn breed), and collaboration (with breeders and industry partners).

Location:

While the American Shorthorn Association's primary focus is on serving breeders and promoting Shorthorn cattle within the United States, it engages globally through collaboration with international Shorthorn societies (e.g., World Shorthorn Council). U.S. Shorthorn genetics (semen, embryos) and live animals are exported to various countries, and the ASA's registry and performance data support these international interests by ensuring pedigree integrity and providing genetic information.

Street Address:

7607 NW Tiffany Springs Pkwy, Suite 101

City:

Kansas City

State/Province:

Missouri

Country:

United States

American Shorthorn Association's Global Presence

N/A - Centralized Operations

Address: N/A

All national operations are centralized at the Kansas City headquarters to ensure efficiency and consistency in member services and breed management.

Buying Intent Signals for American Shorthorn Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of American Shorthorn Association

As of April 2025, American Shorthorn Association' leadership includes:

Montie D. Soules - Executive Secretary/CEO
Cassie Reid - Director of Shows, Commercial Marketing & ASA Grant Administrator
Shelby Diehm - Director of Youth Activities & Foundation
Micah Olearnick - Shorthorn Country Managing Editor & ASA Advertising Coordinator
Devin Olson - Data & Member Services
Kylie M. Knight - Registrations/SPR

Investors of American Shorthorn Association

American Shorthorn Association has been backed by several prominent investors over the years, including:

The American Shorthorn Association is a non-profit, member-owned organization. It is primarily funded through membership dues, registration fees, service fees, event revenues, advertising in 'Shorthorn Country' magazine, and contributions to the Shorthorn Foundation. It does not have traditional equity investors.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Publicly available information regarding specific executive-level hires or exits at the American Shorthorn Association in the last 12 months is limited. Staff changes are often communicated directly to members or through breed-specific publications. No major leadership changes have been widely publicized recently.

Technology (Tech Stack) used by American Shorthorn Association

Discover the tools American Shorthorn Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

American Shorthorn Association Email Formats and Examples

Based on publicly listed staff emails, the American Shorthorn Association appears to primarily use the format [first_initial][last_name]@shorthorn.org or [first_name]@shorthorn.org. Variations might exist.

[first_initial][last_name]@shorthorn.org or [first_name]@shorthorn.org

Format

msoules@shorthorn.org

Example

70%

Success rate

News and media

shorthorn.org2024-05-15

American Shorthorn Association Announces 2024 Scholarship Recipients

The American Shorthorn Association and the Shorthorn Foundation have announced the recipients of their 2024 scholarships, awarding deserving young members for their academic achievements and involvement in the Shorthorn breed....more

shorthorn.org2024-03-01

American Shorthorn Association Announces Honored Judges for 2024 National Shorthorn & ShorthornPlus Show and Junior Nationals

The American Shorthorn Association has released the names of the judges selected for the prestigious 2024 National Shorthorn & ShorthornPlus Show and the National Junior Shorthorn Show & Youth Conference, key events for the breed....more

shorthorn.org2023-11-20

American Shorthorn Association Announces Board of Directors Election Results

The American Shorthorn Association announced the results of its recent Board of Directors election, with newly elected and re-elected members set to guide the association's strategic direction....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including American Shorthorn Association, are just a search away.