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American Family Insurance's Overview

Total employees17993
HeadquartersMadison
Founded1927

American Family Insurance, commonly known as AmFam, is a prominent private mutual insurance company headquartered in Madison, Wisconsin. As a Fortune 500 company, it offers a diverse range of insurance products, including auto, homeowners, life, health, and commercial insurance, as well as retirement and investment planning solutions. American Family Insurance operates through a network of exclusive and independent agents across 19 states, with its group companies extending its reach further. The company is recognized for its customer-centric approach, strong community involvement, and its mission to inspire, protect, and restore dreams.

Where is American Family Insurance's Headquarters?

HQ Function

The Madison headquarters houses key corporate functions including executive leadership, strategic planning, underwriting, claims administration, information technology, marketing, human resources, and legal departments.

Notable Features:

The campus is known for its modern architecture, expansive green spaces, and employee-focused amenities such as a fitness center, health clinic, and multiple dining options. It's designed to foster collaboration and innovation.

Work Culture:

The work culture at American Family Insurance's headquarters is often described as inclusive, collaborative, and mission-driven. There's a strong emphasis on employee development, well-being, diversity, equity, inclusion, and community service.

HQ Significance:

As the company's birthplace and central hub, the Madison headquarters is vital for driving national strategy, fostering corporate culture, and overseeing the operations of the entire American Family Insurance enterprise.

Values Reflected in HQ: The headquarters' design, amenities, and operational focus on sustainability and community engagement reflect American Family's core values of caring, innovation, integrity, and trustworthiness.

Location:

American Family Insurance primarily focuses its operations and serves customers within the United States. While its core insurance business is domestic, the American Family Insurance enterprise may engage in limited international activities through its subsidiaries or partnerships, such as in areas of reinsurance or technology sourcing. However, its brand presence and customer base are overwhelmingly U.S.-centric.

Street Address:

6000 American Parkway

City:

Madison

State/Province:

Wisconsin

Country:

USA

American Family Insurance's Global Presence

Boston, Massachusetts/USA

Address: 101 Seaport Blvd, Suite 700, Boston, MA 02210

This location is a strategic hub for direct channel insurance operations and insurtech development, particularly catering to customers acquired through digital platforms and partnerships, with a significant presence in the Eastern U.S. market.

Denver, Colorado/USA

Address: 3033 S Parker Rd, Aurora, CO 80014

Serves as a key operational center for the Mountain West region, ensuring efficient claims handling and support for customers and agents in the area.

Buying Intent Signals for American Family Insurance

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of American Family Insurance

As of April 2025, American Family Insurance' leadership includes:

Bill Westrate - Chairman and Chief Executive Officer
Telisa Yancy - President, American Family Insurance
Dan Kelly - Executive Vice President and Chief Financial Officer
Kristin R. Reilly - Executive Vice President, Chief Legal Officer and Secretary
Gaurav Bhatnagar - Executive Vice President, Chief Digital and Data Officer

Investors of American Family Insurance

American Family Insurance has been backed by several prominent investors over the years, including:

As a mutual insurance company, American Family Insurance is owned by its policyholders. This means it does not have shareholders or external private investors in the traditional sense. The company's profits are reinvested for the benefit of its members (policyholders) through dividends, enhanced services, or strengthened financial stability.

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Over the past year, American Family Insurance has experienced key leadership transitions, including strategic appointments and retirements, reflecting a focus on evolving its leadership team to meet future challenges and opportunities.

Departures

Todd Fancher, Todd Fancher retired from his position as President of AFLIC after a dedicated career with the company.

New Appointments:

Shayna Schulz, Shayna Schulz was appointed to these newly established strategic leadership roles within American Family Insurance.
Dennis M. Peterson Jr., Dennis M. Peterson Jr. assumed the presidency of AFLIC, bringing his leadership to the life insurance arm of the enterprise.

Technology (Tech Stack) used by American Family Insurance

Discover the tools American Family Insurance uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

American Family Insurance Email Formats and Examples

American Family Insurance typically utilizes standardized email formats for its employees, commonly combining elements of an employee's first and last name with the company's domain.

[first_initial][last]@amfam.com (e.g., jsmith@amfam.com) or [first].[last]@amfam.com (e.g., john.smith@amfam.com)

Format

bsmith@amfam.com

Example

80%

Success rate

News and media

newsroom.amfam.comFebruary 27, 2024

American Family Insurance Group Reports 2023 Financial Results

The American Family Insurance Group announced its financial results for 2023, reporting $17.1 billion in group revenue and $14.5 billion in policyholder equity. The results reflected strong premium growth offset by significant catastrophe losses....more

newsroom.amfam.comApril 16, 2024

American Family Insurance and Wallbox Announce Strategic Partnership to Offer EV Charging Solutions to Policyholders

American Family Insurance partnered with Wallbox, a global leader in EV charging solutions, to offer discounted smart EV chargers to its auto insurance customers, supporting the transition to electric vehicles....more

newsroom.amfam.comJanuary 9, 2024

American Family Insurance Dreams Foundation Donates Nearly $4 Million to Nonprofits in 2023

The American Family Insurance Dreams Foundation, Inc. announced it distributed nearly $4 million in grants to 210 nonprofit organizations in 2023, furthering its commitment to community support and investment....more

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