American Family Insurance, commonly known as AmFam, is a prominent private mutual insurance company headquartered in Madison, Wisconsin. As a Fortune 500 company, it offers a diverse range of insurance products, including auto, homeowners, life, health, and commercial insurance, as well as retirement and investment planning solutions. American Family Insurance operates through a network of exclusive and independent agents across 19 states, with its group companies extending its reach further. The company is recognized for its customer-centric approach, strong community involvement, and its mission to inspire, protect, and restore dreams.
The Madison headquarters houses key corporate functions including executive leadership, strategic planning, underwriting, claims administration, information technology, marketing, human resources, and legal departments.
The campus is known for its modern architecture, expansive green spaces, and employee-focused amenities such as a fitness center, health clinic, and multiple dining options. It's designed to foster collaboration and innovation.
The work culture at American Family Insurance's headquarters is often described as inclusive, collaborative, and mission-driven. There's a strong emphasis on employee development, well-being, diversity, equity, inclusion, and community service.
As the company's birthplace and central hub, the Madison headquarters is vital for driving national strategy, fostering corporate culture, and overseeing the operations of the entire American Family Insurance enterprise.
American Family Insurance primarily focuses its operations and serves customers within the United States. While its core insurance business is domestic, the American Family Insurance enterprise may engage in limited international activities through its subsidiaries or partnerships, such as in areas of reinsurance or technology sourcing. However, its brand presence and customer base are overwhelmingly U.S.-centric.
6000 American Parkway
Madison
Wisconsin
USA
Address: 101 Seaport Blvd, Suite 700, Boston, MA 02210
This location is a strategic hub for direct channel insurance operations and insurtech development, particularly catering to customers acquired through digital platforms and partnerships, with a significant presence in the Eastern U.S. market.
Address: 3033 S Parker Rd, Aurora, CO 80014
Serves as a key operational center for the Mountain West region, ensuring efficient claims handling and support for customers and agents in the area.
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As of April 2025, American Family Insurance' leadership includes:
American Family Insurance has been backed by several prominent investors over the years, including:
Over the past year, American Family Insurance has experienced key leadership transitions, including strategic appointments and retirements, reflecting a focus on evolving its leadership team to meet future challenges and opportunities.
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American Family Insurance typically utilizes standardized email formats for its employees, commonly combining elements of an employee's first and last name with the company's domain.
[first_initial][last]@amfam.com (e.g., jsmith@amfam.com) or [first].[last]@amfam.com (e.g., john.smith@amfam.com)
Format
bsmith@amfam.com
Example
80%
Success rate
newsroom.amfam.com • February 27, 2024
The American Family Insurance Group announced its financial results for 2023, reporting $17.1 billion in group revenue and $14.5 billion in policyholder equity. The results reflected strong premium growth offset by significant catastrophe losses....more
newsroom.amfam.com • April 16, 2024
American Family Insurance partnered with Wallbox, a global leader in EV charging solutions, to offer discounted smart EV chargers to its auto insurance customers, supporting the transition to electric vehicles....more
newsroom.amfam.com • January 9, 2024
The American Family Insurance Dreams Foundation, Inc. announced it distributed nearly $4 million in grants to 210 nonprofit organizations in 2023, furthering its commitment to community support and investment....more
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