American Equity Investment Life Holding Company, commonly known as American Equity, is a leader in the development and sale of fixed index and fixed rate annuity products. Primarily focused on the U.S. retirement market, the company aims to provide financial security and dignity in retirement for its policyholders. Founded in 1995, American Equity is committed to providing products that protect principal and offer tax-deferred growth. In May 2024, American Equity was acquired by Brookfield Reinsurance Ltd., operating as a key part of Brookfield's expanding insurance solutions business.
Serves as the primary corporate office, overseeing all strategic, operational, and administrative functions of the company's U.S. annuity business.
A modern office campus designed to support a collaborative work environment, equipped with contemporary facilities for its employees.
The work culture at American Equity emphasizes integrity, customer focus, teamwork, and excellence. It fosters a professional environment geared towards providing secure retirement solutions and supporting its policyholders and distribution partners.
The West Des Moines headquarters is central to American Equity's operations, housing key decision-makers and core business units responsible for product development, underwriting, customer service, and investment management liaison.
American Equity primarily serves the U.S. market, specializing in fixed index and fixed rate annuities for American retirees. Its direct customer-facing operations and product distribution are concentrated in the United States. Following its acquisition by Brookfield Reinsurance Ltd., American Equity is now part of a global organization with significant worldwide operations. This enhances its capital strength, investment management capabilities, and access to global reinsurance markets, while its core annuity business remains focused on serving U.S. policyholders.
6000 Westown Parkway
West Des Moines
IA
USA
Address: 101 S. Tryon Street, Suite 2700, Charlotte, NC 28280 (Address for its asset management arm)
Serves as a strategic hub for investment management talent and operations, leveraging Charlotte's position as a major financial center.
Address: 7 World Trade Center, 250 Greenwich Street, New York, NY 10007 (Brookfield Reinsurance Office, parent company)
Facilitates integration with the parent company, Brookfield Reinsurance, and leverages New York's status as a global financial hub for strategic partnerships and investment opportunities.
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As of April 2025, American Equity' leadership includes:
American Equity has been backed by several prominent investors over the years, including:
The past year featured significant leadership evolution at American Equity, highlighted by James Hamalainen's appointment as CEO and Axel André as CFO. These appointments occurred as Anant Bhalla transitioned from CEO to Chairman, coinciding with the company's acquisition by Brookfield Reinsurance.
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Common email formats at American Equity typically use a combination of the employee's first name, last name, or initial. The most prevalent format is [first_initial][last]@[companydomain].com.
[first_initial][last]@american-equity.com
Format
jdoe@american-equity.com
Example
75%
Success rate
Brookfield Reinsurance • May 2, 2024
Brookfield Reinsurance announced the successful completion of its acquisition of American Equity Investment Life Holding Company (AEL). This strategic transaction adds a leading U.S. fixed annuity provider to Brookfield Reinsurance's portfolio....more
American Equity • February 27, 2024
American Equity announced that its Board of Directors appointed Jim Hamalainen as Chief Executive Officer and President, effective late February 2024. Anant Bhalla, AEL's current CEO and President, became Chairman of the AEL Board....more
American Equity • October 26, 2023
American Equity announced its financial results for the third quarter of 2023, reporting strong sales and net income. (Note: Post-acquisition by Brookfield Reinsurance, financial reporting will be consolidated)....more
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