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American Equity's Overview

Total employees869
HeadquartersWest Des Moines
Founded1995

American Equity Investment Life Holding Company, commonly known as American Equity, is a leader in the development and sale of fixed index and fixed rate annuity products. Primarily focused on the U.S. retirement market, the company aims to provide financial security and dignity in retirement for its policyholders. Founded in 1995, American Equity is committed to providing products that protect principal and offer tax-deferred growth. In May 2024, American Equity was acquired by Brookfield Reinsurance Ltd., operating as a key part of Brookfield's expanding insurance solutions business.

Where is American Equity's Headquarters?

HQ Function

Serves as the primary corporate office, overseeing all strategic, operational, and administrative functions of the company's U.S. annuity business.

Notable Features:

A modern office campus designed to support a collaborative work environment, equipped with contemporary facilities for its employees.

Work Culture:

The work culture at American Equity emphasizes integrity, customer focus, teamwork, and excellence. It fosters a professional environment geared towards providing secure retirement solutions and supporting its policyholders and distribution partners.

HQ Significance:

The West Des Moines headquarters is central to American Equity's operations, housing key decision-makers and core business units responsible for product development, underwriting, customer service, and investment management liaison.

Values Reflected in HQ: The headquarters' design and operations reflect American Equity's core values of financial strength, stability, customer service, and a commitment to its employees and the community.

Location:

American Equity primarily serves the U.S. market, specializing in fixed index and fixed rate annuities for American retirees. Its direct customer-facing operations and product distribution are concentrated in the United States. Following its acquisition by Brookfield Reinsurance Ltd., American Equity is now part of a global organization with significant worldwide operations. This enhances its capital strength, investment management capabilities, and access to global reinsurance markets, while its core annuity business remains focused on serving U.S. policyholders.

Street Address:

6000 Westown Parkway

City:

West Des Moines

State/Province:

IA

Country:

USA

American Equity's Global Presence

Charlotte, NC, USA

Address: 101 S. Tryon Street, Suite 2700, Charlotte, NC 28280 (Address for its asset management arm)

Serves as a strategic hub for investment management talent and operations, leveraging Charlotte's position as a major financial center.

New York, NY, USA

Address: 7 World Trade Center, 250 Greenwich Street, New York, NY 10007 (Brookfield Reinsurance Office, parent company)

Facilitates integration with the parent company, Brookfield Reinsurance, and leverages New York's status as a global financial hub for strategic partnerships and investment opportunities.

Buying Intent Signals for American Equity

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of American Equity

As of April 2025, American Equity' leadership includes:

Anant Bhalla - Chairman
James M. Hamalainen - Chief Executive Officer and President
Axel André - Executive Vice President and Chief Financial Officer
Scott A. Samuelson - Executive Vice President, Chief Strategy Officer
Phyllis J. Zanghi - Executive Vice President, Chief Legal Officer
Jeffrey D. Lorenzen - Executive Vice President, Chief Risk Officer
Graham Day - Executive Vice President and Head of Institutional Markets
Sanjay Singhal - Executive Vice President and Chief Information Officer

Investors of American Equity

American Equity has been backed by several prominent investors over the years, including:

Brookfield Reinsurance Ltd. (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

The past year featured significant leadership evolution at American Equity, highlighted by James Hamalainen's appointment as CEO and Axel André as CFO. These appointments occurred as Anant Bhalla transitioned from CEO to Chairman, coinciding with the company's acquisition by Brookfield Reinsurance.

Departures

Anant Bhalla, Anant Bhalla transitioned from the role of CEO and President to become Chairman of the Board.

New Appointments:

James M. Hamalainen, James M. Hamalainen appointed as new CEO and President to lead American Equity.
Axel André, Axel André joined American Equity as its new EVP and Chief Financial Officer.

Technology (Tech Stack) used by American Equity

Discover the tools American Equity uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

American Equity Email Formats and Examples

Common email formats at American Equity typically use a combination of the employee's first name, last name, or initial. The most prevalent format is [first_initial][last]@[companydomain].com.

[first_initial][last]@american-equity.com

Format

jdoe@american-equity.com

Example

75%

Success rate

News and media

Brookfield ReinsuranceMay 2, 2024

Brookfield Reinsurance Completes $4.3 Billion Acquisition of American Equity

Brookfield Reinsurance announced the successful completion of its acquisition of American Equity Investment Life Holding Company (AEL). This strategic transaction adds a leading U.S. fixed annuity provider to Brookfield Reinsurance's portfolio....more

American EquityFebruary 27, 2024

American Equity Names Jim Hamalainen as Next Chief Executive Officer

American Equity announced that its Board of Directors appointed Jim Hamalainen as Chief Executive Officer and President, effective late February 2024. Anant Bhalla, AEL's current CEO and President, became Chairman of the AEL Board....more

American EquityOctober 26, 2023

American Equity Reports Third Quarter 2023 Results (Illustrative of pre-acquisition reporting)

American Equity announced its financial results for the third quarter of 2023, reporting strong sales and net income. (Note: Post-acquisition by Brookfield Reinsurance, financial reporting will be consolidated)....more

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