American Directions Group, established in 1986, is a full-service market research firm dedicated to providing high-quality quantitative and qualitative data collection. The company offers a comprehensive suite of services, including telephone surveys (CATI), online surveys, political polling, focus group recruitment, executive interviewing, and data processing. They serve a diverse clientele across various sectors such as healthcare, public policy, consumer goods, and B2B, emphasizing methodological rigor, data accuracy, and responsive client service. With multiple call centers across the United States, they possess significant capacity for large-scale research projects.
The headquarters serves as the central command for strategic planning, corporate management, client relations, business development, and administrative functions, overseeing national operations.
The headquarters is located in a modern office building, equipped with facilities to support its administrative and research oversight roles. Specific architectural highlights are not publicly emphasized.
The work culture at American Directions Group's headquarters emphasizes professionalism, precision in research, data integrity, and a collaborative approach to meeting client objectives in the market research field.
Aurora's strategic location near Denver provides access to a skilled workforce and business services, facilitating the company's national operations and client management.
American Directions Group primarily focuses its operations within the United States, with multiple data collection centers strategically located across the country. While their physical infrastructure is U.S.-based, they possess capabilities to support market research projects that may include international respondents, particularly through C.A.T.I. (Computer Assisted Telephone Interviewing) and online survey methodologies for clients with global research needs.
14001 E. Iliff Avenue, Suite 510
Aurora
CO
USA
Address: 600 Broadway, Suite 200, Kansas City, MO 64105
Strategically located in the Midwest, this facility leverages a central U.S. position for nationwide project coordination and access to a diverse interviewer pool.
Address: 16201 E. Indiana Ave, Suite 1350, Spokane Valley, WA 99216
Extends the company's data collection footprint in the Pacific Northwest, providing access to regional demographics and enhancing national project capacity.
Address: 975 Oak Street, Suite 230, Eugene, OR 97401
Supports national research projects while offering specific data collection capabilities within Oregon and the broader Pacific Northwest region.
Address: 1300 Main Avenue South, Brookings, SD 57006
Provides robust data collection resources in the Upper Midwest, diversifying the company's reach and access to varied interviewer talent.
Address: 1831 W. Evans Street, Suite 222, Florence, SC 29501
Strengthens data collection capabilities in the Southeastern United States, contributing to national survey coverage and regional insights.
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As of April 2025, American Directions Research Group' leadership includes:
American Directions Research Group has been backed by several prominent investors over the years, including:
No significant public announcements regarding executive hires or exits at American Directions Group have been identified in the last 12 months. The leadership team appears to be stable.
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American Directions Group commonly utilizes an email format consisting of the first initial followed by the last name. While other formats may exist within the organization, this pattern is frequently observed for key personnel.
flast@americandirections.com
Format
tsobel@americandirections.com
Example
90%
Success rate
American Directions Group Website • June 20, 2022
American Directions Group announced it has been awarded a GSA Multiple Award Schedule (MAS) contract. This contract allows federal agencies to more easily procure American Directions Group's market research and survey services. This award signifies the company's capability to meet federal government standards and simplifies access to their expertise in data collection and analysis for public sector projects....more
American Directions Group Insights Blog • May 1, 2024
American Directions Group published an article on their Insights blog explaining the importance and methodology of data weighting in survey research. The piece details how weighting adjusts survey data to more accurately reflect the target population, thereby enhancing the reliability and validity of research findings....more
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