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American Directions Research Group's Overview

Total employees332
HeadquartersAurora
Founded1986

American Directions Group, established in 1986, is a full-service market research firm dedicated to providing high-quality quantitative and qualitative data collection. The company offers a comprehensive suite of services, including telephone surveys (CATI), online surveys, political polling, focus group recruitment, executive interviewing, and data processing. They serve a diverse clientele across various sectors such as healthcare, public policy, consumer goods, and B2B, emphasizing methodological rigor, data accuracy, and responsive client service. With multiple call centers across the United States, they possess significant capacity for large-scale research projects.

Where is American Directions Research Group's Headquarters?

HQ Function

The headquarters serves as the central command for strategic planning, corporate management, client relations, business development, and administrative functions, overseeing national operations.

Notable Features:

The headquarters is located in a modern office building, equipped with facilities to support its administrative and research oversight roles. Specific architectural highlights are not publicly emphasized.

Work Culture:

The work culture at American Directions Group's headquarters emphasizes professionalism, precision in research, data integrity, and a collaborative approach to meeting client objectives in the market research field.

HQ Significance:

Aurora's strategic location near Denver provides access to a skilled workforce and business services, facilitating the company's national operations and client management.

Values Reflected in HQ: The professional and well-maintained office environment reflects the company's commitment to quality, reliability, and delivering dependable market research services.

Location:

American Directions Group primarily focuses its operations within the United States, with multiple data collection centers strategically located across the country. While their physical infrastructure is U.S.-based, they possess capabilities to support market research projects that may include international respondents, particularly through C.A.T.I. (Computer Assisted Telephone Interviewing) and online survey methodologies for clients with global research needs.

Street Address:

14001 E. Iliff Avenue, Suite 510

City:

Aurora

State/Province:

CO

Country:

USA

American Directions Research Group's Global Presence

Kansas City, MO, USA

Address: 600 Broadway, Suite 200, Kansas City, MO 64105

Strategically located in the Midwest, this facility leverages a central U.S. position for nationwide project coordination and access to a diverse interviewer pool.

Spokane Valley, WA, USA

Address: 16201 E. Indiana Ave, Suite 1350, Spokane Valley, WA 99216

Extends the company's data collection footprint in the Pacific Northwest, providing access to regional demographics and enhancing national project capacity.

Eugene, OR, USA

Address: 975 Oak Street, Suite 230, Eugene, OR 97401

Supports national research projects while offering specific data collection capabilities within Oregon and the broader Pacific Northwest region.

Brookings, SD, USA

Address: 1300 Main Avenue South, Brookings, SD 57006

Provides robust data collection resources in the Upper Midwest, diversifying the company's reach and access to varied interviewer talent.

Florence, SC, USA

Address: 1831 W. Evans Street, Suite 222, Florence, SC 29501

Strengthens data collection capabilities in the Southeastern United States, contributing to national survey coverage and regional insights.

Buying Intent Signals for American Directions Research Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of American Directions Research Group

As of April 2025, American Directions Research Group' leadership includes:

Thomas E. Sobel - President & Founder
Chris Santa Maria - Vice President
Rocky Trenkle - Director of Operations
Kyle Kalke - Director of Information Technology

Investors of American Directions Research Group

American Directions Research Group has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No significant public announcements regarding executive hires or exits at American Directions Group have been identified in the last 12 months. The leadership team appears to be stable.

Technology (Tech Stack) used by American Directions Research Group

Discover the tools American Directions Research Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

American Directions Research Group Email Formats and Examples

American Directions Group commonly utilizes an email format consisting of the first initial followed by the last name. While other formats may exist within the organization, this pattern is frequently observed for key personnel.

flast@americandirections.com

Format

tsobel@americandirections.com

Example

90%

Success rate

News and media

American Directions Group WebsiteJune 20, 2022

American Directions Group Awarded GSA Multiple Award Schedule (MAS) Contract

American Directions Group announced it has been awarded a GSA Multiple Award Schedule (MAS) contract. This contract allows federal agencies to more easily procure American Directions Group's market research and survey services. This award signifies the company's capability to meet federal government standards and simplifies access to their expertise in data collection and analysis for public sector projects....more

American Directions Group Insights BlogMay 1, 2024

American Directions Group Discusses Understanding Data Weighting in Survey Research

American Directions Group published an article on their Insights blog explaining the importance and methodology of data weighting in survey research. The piece details how weighting adjusts survey data to more accurately reflect the target population, thereby enhancing the reliability and validity of research findings....more

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