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American Crafts's Overview

Total employees163
HeadquartersLindon
Founded1994

American Crafts is a leading designer, manufacturer, and distributor of high-quality crafting and scrapbooking products. Since its founding in 1994, the company has grown to include a diverse family of brands, offering a wide array of innovative tools, papers, embellishments, and art supplies. American Crafts is dedicated to inspiring creativity and providing crafters of all levels with the materials they need to express themselves and preserve their memories. They are known for their trend-setting designs, vibrant color palettes, and commitment to quality in the craft and hobby industry.

Where is American Crafts's Headquarters?

HQ Function

The headquarters serves as the central hub for global operations, including product design and development, brand management, marketing, sales, and administrative functions.

Notable Features:

The facility is designed to be a hub of creativity, likely featuring modern office layouts, collaborative spaces, dedicated product design studios, and showrooms to display their extensive range of craft supplies.

Work Culture:

The work culture at American Crafts' headquarters is characterized by creativity, collaboration, and a shared passion for the crafting industry. It fosters an innovative environment where employees are encouraged to contribute to product development and brand growth, often attracting individuals who are themselves craft enthusiasts.

HQ Significance:

The Lindon headquarters is pivotal for driving American Crafts' product innovation, managing its diverse portfolio of brands, and coordinating its global distribution network, solidifying its leadership position in the craft market.

Values Reflected in HQ: The headquarters likely embodies American Crafts' core values of innovation, quality, customer inspiration, and teamwork, reflected in its functional design and the creative energy within its walls.

Location:

American Crafts has a significant global footprint, with its products distributed in over 100 countries. Their international reach is supported through a network of distribution partners, direct sales efforts, and regional operations like their European hub. This allows them to serve a diverse worldwide community of crafters with their extensive range of brands and products, supporting functions like international sales, marketing localization, and logistics.

Street Address:

588 West 400 South, Suite 300

City:

Lindon

State/Province:

UT

Country:

USA

American Crafts's Global Presence

Amersfoort, Netherlands

Address: Kryptonweg 8, 3812 RZ Amersfoort

To efficiently manage and expand American Crafts' presence across Europe, ensuring timely product delivery, localized marketing efforts, and dedicated support for European retailers and consumers.

Buying Intent Signals for American Crafts

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of American Crafts

As of April 2025, American Crafts' leadership includes:

Wayne Mitchell - Chief Executive Officer
Grant Mitchell - President
Ross Ivers - Chief Financial Officer

Investors of American Crafts

American Crafts has been backed by several prominent investors over the years, including:

Blue Point Capital Partners

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information and news searches covering the last 12 months, there have been no major, publicly announced new hires or departures at the senior executive level for American Crafts. The company's leadership team appears to maintain continuity.

Technology (Tech Stack) used by American Crafts

Discover the tools American Crafts uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

American Crafts Email Formats and Examples

American Crafts most commonly uses the 'first name' email format (e.g., jane@americancrafts.com). While this is the predominant structure, other formats might be used in specific cases or for different departments.

first@americancrafts.com

Format

wayne@americancrafts.com

Example

70%

Success rate

News and media

American Crafts BlogFebruary 7, 2024

American Crafts Introduces 'Good Stuff' Collection by Shimelle

American Crafts announced the launch of 'Good Stuff,' a new collection by popular designer Shimelle Laine. The collection features vibrant papers, stickers, and embellishments designed for memory keeping and paper crafting projects, reflecting everyday joys and positive moments....more

Scrapbook.comNovember 15, 2023

American Crafts Brand Vicki Boutin Releases New 'Kaleidoscope' Collection

Vicki Boutin, a prominent designer under the American Crafts umbrella, released her latest collection titled 'Kaleidoscope'. This art-inspired line includes mixed media friendly products, papers, and embellishments, aimed at encouraging crafters to experiment with color and texture....more

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